60.9% Sales Growth in Year One: How CedCommerce Scaled TMRG VOICE’s Amazon Account

About the Client

TMRG is a global health and wellness brand with over 25 years of expertise in natural, herbal vocal remedies. Its products help singers, speakers, coaches, and performers protect and improve their vocal health. The brand pairs deep scientific research with natural therapy. Its team of vocal health experts, including speech therapists and naturopaths, has built non-surgical solutions for hoarseness, vocal fatigue, strain, and overuse.

TMRG’s product set spans vocal remedy drops, sprays, powders, oils, voice therapy kits, and bundles. The mission is simple: help voice professionals reach their full potential with safe, research-backed herbal formulations.

Note: CedCommerce took over the Amazon US account in November 2024.

Challenges

When TMRG approached CedCommerce, their Amazon presence was hindered by compliance issues, unstable listings, and inconsistent visibility. The challenge was to stabilize performance, recover restricted ASINs, and build a premium, conversion-driven brand experience. The work called for full-funnel recovery across listings, compliance, content, and ads.

• Product listings were deactivated, restricted, or delayed due to Amazon compliance issues such as Hazmat reviews, medical-device classification risks, INFORM Act requirements, and claim-sensitive copy.
• Catalog structure had gaps, including incomplete variation setups, flavor attribute mismatches, category mismatches, Brand Registry recombination cases, and setup issues for new products.
• Listing SEO needed improvement due to weak keyword architecture, thin category coverage, limited backend indexing, and under-optimized product copy.
• Packaging and FBA-related product damage complaints affected seller ratings, account health, and overall marketplace performance.
• MAP restrictions and hidden-price issues reduced price visibility on ASINs, creating friction in the buyer journey.
• Inconsistent Premium A+ content, Brand Story assets, and visual designs weakened brand credibility across the catalog.
• PPC performance fluctuated during high-demand events such as Prime Day and sales spikes, affecting spend efficiency and profitability.

CedCommerce’s Approach Solutions

We ran a phased plan: stabilize, optimize, scale, and mature. The goal was to protect revenue first, then build a base for steady growth.

1. Compliance and Account Health

We resolved Hazmat, classification, MAP, Brand Registry, variation, and FBA issues, with INFORM Act support. This restored stability and protected revenue. We also fixed hidden-price problems that had blocked Buy Box visibility.

2. SEO and Listing Optimization

We built an SEO sheet for 11 products. The work covered titles, bullets, backend terms, category attributes, and Q&A to improve indexing and relevance.

3. Content and Brand Experience

We developed Premium A+ previews and a unified design language across listings. Brand Story and Shoppable Collections direction raised buyer trust and product education. Customer feedback also flagged recurring packaging complaints. So we introduced a double-seal design with better leakage protection to lift ratings and durability.

4. Catalog Management

We handled variation recombination, attribute corrections, virtual bundles, and FBM plus FBA workflows. New product setup improved discoverability and basket-building. Restock alerts and Buy Box protection kept availability high during sales spikes.

5. PPC Optimization

We ran brand defense, exact-match, and phrase campaigns, plus search-term harvesting. Negative keywords, loser pauses, winner pushes, and dayparting adjustments scaled quality demand and cut waste. We adjusted bids in real time during Prime Day and other peak events.

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Results

CedCommerce’s end-to-end optimization helped TMRG achieve consistent, data-backed growth across visibility, conversions, and brand credibility on Amazon. FY2025 was the first full year under management, and it delivered clear full-cycle growth. The account moved from stabilization to scale, with gains across every core metric.

Advertising stayed efficient even as spend scaled.

The Amazon Brand Store showed stronger engagement during its initial measurement window.

Full-Year Growth: FY2025 sales grew 60.9%, units 58.6%, and sessions 44.4% against FY2024.

• Profit Surge: Net profit rose about 365%, reaching a 15.9% net margin in FY2025.
• Consistent Scale: The account delivered six straight months above $10K in sales during the scale phase.
• Conversion Maturity: Q1 2026 conversion reached 6.7%, which sat 66.2% above the handover quarter.
• Brand Dominance: The query “tmrg voice solutions” held 75.2% impression share and 94.4% purchase share.
• Ad Efficiency: Campaigns returned 3.93x to 5.01x ROAS while ACOS stayed between 20% and 25.5%.

These outcomes trace a clear path from stabilization to scale to brand maturity. Together, these outcomes demonstrate how CedCommerce transformed TMRG’s Amazon performance, from reactive compliance management to a stable, scalable growth engine backed by strong visibility and operational efficiency.

Impact Summary

CedCommerce’s end-to-end marketplace optimization empowered TMRG to recover restricted listings, elevate brand storytelling, and achieve sustained, data-driven growth on Amazon. By stabilizing ACOS, introducing high-quality A+ content, and maintaining seamless operational compliance, TMRG emerged as a benchmark for wellness brands navigating Amazon’s compliance-intensive ecosystem.

Wellness sellers who face Amazon’s compliance limits can work withCedCommerce’s Amazon Managed Marketing Services. Our team handles compliance, SEO, Premium A+ content, and PPC together, so revenue grows without added operational load.

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