71% Sales Growth in 7 Months: How CedCommerce Scaled TMRG’s Amazon Presence

About the Client

TMRG is a global health and wellness brand with over 25 years of expertise in developing natural, herbal vocal remedies that help singers, speakers, and performers maintain and enhance their vocal health. Combining deep scientific research with holistic therapy, TMRG’s team of vocal health experts, speech therapists, and naturopaths has pioneered non-surgical solutions for vocal disorders such as hoarseness, fatigue, and strain. Their mission is to help voice professionals tap into their full potential through safe, effective, and research-backed herbal formulations.

Challenges

When TMRG approached CedCommerce, their Amazon presence was hindered by compliance issues, unstable listings, and inconsistent visibility. The challenge was to stabilize performance, recover restricted ASINs, and build a premium, conversion-driven brand experience.

• Product listings deactivated or restricted due to Amazon compliance issues (Hazmat reviews, medical device classification, etc.)
• Packaging and product damage complaints impacting seller ratings and performance
• Price visibility issues due to MAP restrictions and hidden prices on ASINs
• Low visibility caused by incomplete variations and category mismatches
• PPC performance fluctuations during high-demand events (Prime Day, sales spikes)
• Inconsistent A+ content designs weakening brand credibility

CedCommerce’s Approach Solutions

Our strategy combined compliance resolution, catalog optimization, and creative brand storytelling to elevate TMRG’s discoverability, sales performance, and long-term stability on Amazon.

1. Listing Optimization

To enhance discoverability and fix visibility gaps, our team restructured backend attributes, standardized variation logic, and refined product categorization across ASINs.

2. FBA Conversion Compliance

We collaborated directly with Amazon to resolve Hazmat and MAP-related restrictions. Eligible products were transitioned to FBA, improving fulfillment speed and Buy Box performance.

3. Premium A+ Content Development

A unified design system was introduced across all listings, blending product education with lifestyle visuals to improve engagement, conversion rates, and overall brand recall.

4. PPC Management

Our ad experts balanced aggressive scaling with ACOS optimization, using real-time bid adjustments during peak events like Prime Day to drive consistent traffic and ROI.

5. Price Strategy

We resolved hidden pricing and MAP visibility issues while integrating dynamic promotional strategies—leveraging discounts, sale badges, and seasonal pricing cues to attract clicks.

6. Inventory Management

Proactive restock alerts and buy-box protection mechanisms ensured TMRG maintained high availability and prevented out-of-stock losses during sales spikes.

7. Customer Feedback Analysis

We analyzed user complaints and identified recurring packaging issues. Based on insights, a double-seal mechanism and enhanced leakage protection were implemented.

8. New Package Design

A redesigned package was developed to improve durability and shelf presence, reinforcing product quality perception and aligning with Amazon’s premium branding standards.

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Results

CedCommerce’s end-to-end optimization helped TMRG achieve consistent, data-backed growth across visibility, conversions, and brand credibility on Amazon.

• Sustained Sales Growth: Achieved a steady $13K+ monthly sales average, generating $72K in total revenue between January–July 2025.
• Listing Stability: Recovered and stabilized previously restricted ASINs, ensuring uninterrupted visibility and long-term catalog health.
• Improved Conversions: Revamped A+ content and enhanced visuals drove stronger engagement and noticeably higher shopper-to-purchase behavior.
• Ad Efficiency: Delivered a 5.36 ROAS and maintained 18.64% ACOS, showcasing optimized ad efficiency and balanced scaling during high-intent seasons.
• Year-over-Year Growth: Total ordered product sales rose from $42K in 2024 to $72K in 2025—a 71.5% increase, driven by better listings, ad strategy, and product relevance.
• Enhanced Store Performance: The Amazon Brand Store recorded 521 visitors, a 77-second dwell time, and a 15% bounce rate, reflecting deeper buyer engagement and improved brand trust.
• Operational Consistency: Improved catalog hygiene and PPC structure allowed TMRG to sustain growth without proportional increases in ad spend.

Together, these outcomes demonstrate how CedCommerce transformed TMRG’s Amazon performance—from reactive compliance management to a stable, scalable growth engine backed by strong visibility and operational efficiency.

Impact Summary

CedCommerce’s end-to-end marketplace optimization empowered TMRG to recover restricted listings, elevate brand storytelling, and achieve sustained, data-driven growth on Amazon. By stabilizing ACOS, introducing high-quality A+ content, and maintaining seamless operational compliance, TMRG emerged as a benchmark for wellness brands navigating Amazon’s compliance-intensive ecosystem.

For brands seeking similar results, CedCommerce’s Amazon Managed Marketing Services offer full-scale support—from product optimization and ad strategy to brand store design and account management—helping sellers boost visibility, conversion, and long-term marketplace success.

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