5 Benefits Of eBay Store You Need To Know

One way to increase sales on eBay is by setting up an eBay online shopping store. eBay storefronts benefit by creating a brand image and building customer loyalty. Knowing how to start an eBay online store allows you to list and sell more items. You get certain limitations with a regular eBay account. You can also customize your eBay store. Add your logo, colors, and design to create a unique customer shopping experience. Shops on eBay offer tools and features to help you manage your business. It includes inventory tracking, sales reports, and promotional tools Let’s dig deeper and learn how to start an eBay store and the benefits of opening an eBay store. 

eBay Stores: An Overview

By setting up Shops on the eBay store, you enjoy the benefits of having a dedicated online shopping store on the eBay marketplace. It offers a centralized location to showcase your products, making it easier for buyers to find and purchase items. The best part is that you don’t have to spend time designing a website from scratch.

Starting an eBay store subscription, gives you access to your search engine. It helps your customers search for products within your store. This can reduce competition from other sellers on eBay and increase the chances of making a sale.

Without starting an eBay store subscription, your listings will appear differently than those with a store subscription. However, you can offer your customers a more professional and organized shopping experience with an eBay online store. If you’re looking to sell on eBay and want to maximize your sales potential, learn how to start an eBay online store.

When you do not have an online eBay store subscription for yourself, the listing appears as shown above in the image,

When you get an eBay online store subscription, your listing appears as shown above. The primary difference you’ll notice here is the additional option that says “Visit Store.”

Why should you select the eBay store?

There are many reasons why you should go ahead with starting an eBay store. Let’s uncover some significant points you should seek for an eBay storefront.

#1. More exposure for your products

With the eBay store subscription, your products get more exposure. The exposure only means an increase in the number of your customers. eBay shared that sellers saw up to a 25% rise in their sales in 3 months after starting an eBay store.

#2. Win repeat customers

Starting an eBay store with exclusive products you have to offer leads your customers to remember it. It results in – “them returning to you” when they require that product. With a store on eBay, you can work and excel in your customer service and experience efficiently. Excellent customer service is also one of the most influential factors that pave the way to customer retention.

#3. Save money

Unlike eBay’s regular selling fees, store subscribers have the upper hand in selling and insertion fees for listing. But You must remember the number of listings you deal in regularly. Here you need to evaluate your sales when subscribing. It can help you select the correct subscription type.

For instance, opting for an enterprise subscription when you only have 100 products to list. It makes no sense and will only result in imminent losses.

eBay says if you have over 50 listings per month, a store subscription can be a great way to save money.

#4. Increased credibility

Having a store represents you are here to sell and establish yourself as an entity. Also, it adds to your professional credibility. Additionally, you can increase your store’s impact using the various tools that the store subscription unlocks.

#5. Personalized URL

When you go ahead with the eBay store subscription, you get to set a unique URL for your store. The URL allows your customers to easily reach your store without navigating and searching their way through the eBay marketplace.

How to choose an eBay Store subscription?

When choosing a Store subscription, several factors must be considered to ensure you get the most value. Here are some tips to help you choose the right shop on eBay subscription:

Evaluate your selling needs

Consider the size of your inventory, the types of products you sell, and your sales goals. Then determine which eBay Store subscription level is right for you. eBay offers three levels of store subscriptions: Starter Store, Basic Store, Premium Store, Anchor Store, and Enterprise Stores.

Review the benefits

Each subscription level offers different benefits. They include lower fees, increased visibility, and access to marketing tools. Review the benefits carefully to determine which subscription level will provide the most value for your business.

Compare fee structure

While eBay Store subscriptions offer many benefits, they also come with additional costs. To be sure you’re investing wisely, weigh the subscription costs against the possible cost savings. Compare lower fees on fixed-price listings.

You can select a shop on eBay for a subscription that meets your demands. It’ll aid in achieving your sales objectives by carefully weighing these considerations. Remember, subscriptions offer many benefits, including increased visibility and potential sales growth, so it’s worth finding the right one.

How does the eBay Store on international eBay sites work?

Shops on eBay are an online retail store hosted on eBay. It allows sellers to list and sell their products on the eBay marketplace. The shops on eBay are available on several international eBay sites, including the US, UK, Canada, Australia, and Germany.

Setting up an eBay store has many benefits. It includes increased product visibility, lower listing fees, and access to powerful selling tools. Unlike sellers without an eBay store, eBay claims that store subscribers can save up to 56% on listing fees.

To open an eBay store, sellers must choose a store subscription level ranging from Basic to Premium. Each subscription level offers different features and benefits. Higher monthly free listings, lower final value fees, and access to exclusive marketing and promotional tools are a few. The subscription fee for an eBay online store also varies based on the level of subscription chosen.

How to set up an eBay store?

You will have to start selling on eBay to get an eBay store. You need to make sure you set up a business account. If you already have a personal account, you need to update it to a business account. Once done, you can proceed with starting an eBay store.

#1. Prerequisites

Once you have made up your mind to open an eBay Store, there are a few requirements that you must meet before you learn How to start an eBay Store:

• eBay seller account is a must, along with your credit card information for the account.
• Also, having a Verified Premier PayPal account becomes a must.
• You cannot have a below-standard seller performance rating in terms of seller ratings if you wish to open a Premium or Anchor store.

#2. Choose the right eBay store subscription

eBay online store offers you five different store fee options. So, you must select the right one when subscribing to an eBay store that suits your listing volume.

Suppose you have a few listings available to you per month. Opting for a starter store won’t help you out. It is a waste of money on your part. Select a store after evaluating the number of listings, sales, and free listings per month.

Although a store provides an opening, you must ensure your investment is constructive. And that it helps you get the desired results instead of putting a dent in your pocket. eBay offers each seller five shop subscriptions following an incremental fee structure ranging from Starter Store, Basic Store, Premium Store, Anchor Store, and Enterprise Store.

#3. Getting a Store

Getting yourself a store is pretty simple. You need to follow a few steps,

• Sign in to My eBay.
• Click “Subscriptions” under the Account tab.
• Click “Subscribe” next to eBay Stores.
• Now choose “Subscriptions” followed by selecting “Manage My Store” on the left.
• Finally, select “Design My Store”/”Quick Store Tuneup.”

When you open an eBay store, either a Starter or Basic, you unlock numerous store benefits, like free listings and promotions manager access. Being a store subscriber allows you to use these marketing tools to optimize your fixed price listings for better sales on eBay.

Remember, while you get a certain number of free listings per month, always factor in the final value fees. This approach is crucial in evaluating if investing in an eBay store is a profitable move for your business.

eBay Shops (For UK based sellers)

A similar subscription-based program is available for the sellers planning to opt for the storefront under eBay Shops’ name. Here a seller can opt for a shop subscription from the options ranging between:

• Basic
• Featured
• Anchor

When is the eBay storefront a good idea?

Getting an eBay store is all about savings. Once you decide to walk the path of opening the eBay store, results can astonish you. You may save a hundred dollars each month if you do things correctly.

Remembering a few points before opting for the storefront can make a massive difference in your sales.

• Suppose you sell many items on eBay. Or make more than $500-750 per month. Then, opening an eBay store can be a smart move.

  It may help you increase your sales and earn even more money. It won’t only get you brand value for your business but will also help you save money.

• The eBay shop may save you a lot of money for things that sell for more than $2500-3500. For example, selling electronics with a higher final value fee. The fees are set at a maximum of $250 for store owners. Regular sellers pay $750 for not having a store subscription.

• It is highly recommended that you first ensure you deal with large orders before getting yourself an eBay storefront. However, if you fail to meet the store’s criteria, work on reaching the level and fulfilling the requirements.

If you’re starting your seller journey on eBay, start slow and grow with time. Once familiar with the eBay marketplace and its policies, you can step up and get the store.

Is the eBay store worth it?

Setting up an eBay store could be a great idea if you want to take your business to the next level. However, obtaining a subscription only makes sense if you earn enough money to justify the cost.

Moreover, the benefits of having an eBay store include increased visibility, lower listing fees, and access to powerful selling tools. Setting up an eBay store can give your business a professional makeover with proper tools like a promotions manager. And you can take advantage of these benefits to increase your sales and profits.

If you’ve already set up an eBay store, we’d love to hear about your experience. Please share your thoughts about the benefits of the eBay store in the comments below. Moreover, if you want to know how to start an eBay store, connect with us today.

Frequently Asked Questions 

How can an eBay store help me increase sales?

Understanding how to start an eBay store will go a long way as it can significantly boost your sales by:

• Enhanced Visibility: Your store gets a dedicated space on eBay, making it easier for customers to find your products.
• Professional Image: A store gives your business a more professional look, building trust with potential buyers.
• Customizable Store Design: You can tailor your store’s appearance to match your brand, creating a consistent customer experience.
• Promotional Tools: eBay stores offer various promotional tools like coupons, discounts, and featured listings to attract customers.
• Inventory Management: Efficiently manage your product listings and inventory, reducing out-of-stock situations.

Does an eBay store improve my search ranking on eBay?

While having an eBay store doesn’t guarantee a higher search ranking, it can indirectly contribute to improved visibility:

• Dedicated Store Page: A store provides a central location for your products, making it easier for eBay’s search algorithm to find and index your items.
• Consistent Branding: A well-maintained store with consistent branding can enhance your seller’s reputation, which can positively impact search rankings.
• Promotional Tools: Effective use of store-based promotions can increase sales and positive feedback, which can also influence your search position.

Can I sell different product categories in my eBay store?

Yes, you can definitely sell different product categories in your eBay store. This is one of the key advantages of having a store. Moreover, you can organize your products into different categories or departments to make it easier for customers to find what they’re looking for. eBay allows you to create up to 300 custom store categories to help organize and display your items effectively.

Can I integrate my eBay store with other sales channels?

Yes, you can integrate your eBay store with other sales channels. This is often referred to as multichannel selling. By integrating your eBay store with other platforms, you can efficiently manage your inventory, orders, and listings across multiple channels. CedCommerce is a popular choice for eBay integration. They offer solutions that allow you to sync your inventory, manage orders, and list products on eBay from your existing e-commerce platform. This can save you time and reduce errors.