eBay Inventory Mapping API Update: A Seller’s First Mover Advantage
It takes on average 5 to 10 minutes to list a single product on the
Let this blog be all information and no balderdash! In the writeup that follows we will let you in on how to shorten your sales cycle with marketing automation. Prior to that, we will try to understand the stages of a sales cycle and how can it be optimized.
The stages of a sales cycle are a series of events that take place during the selling of a product or service.
The 6 stages of a sales cycle are as follows-
To sell a product you need to find a lead that is sustainable and converts in the long run. Every lead starts as a prospect.
The prospecting stage demands you to seek the answer to the following two questions-
Identifying leads in the prospecting stage can land you in a win-win situation.
Tracking the website traffic can be very helpful in the process of prospecting for leads.
After identifying prospects, you need to initiate contact with potential customers. While initiating contact with the potential customers you need to take care of the following:
In the process of contacting potential customers, you may come across people who were once identified as potential leads but revert no longer. In such cases, you need to have a pattern to track the customers and follow them up via. mails, humble phone calls, etc.
Communicate without being clingy.
In this process, you can include a member of the sales team to deal with potential leads. This process demands the marketing team of your company works together with the sales team.
In this process, you need to acquaint your customers with the solutions you are offering them and every aspect of the solutions.
This process can be defined in a single line-
You need to ensure the following:
Based on the analysis of the above aspects you can categorize a lead as a qualified or a disqualified lead.
After bringing in your sales team into the picture, you need to pitch your product in the best way possible. The pitching should be aimed at letting the customer feel that the product has been specially designed for him.
Presenting the product is an art that needs to be mastered by every employee working in your firm.
4 outstanding ways to present your products to potential customers are:
In this process of the sales cycle, you need to patiently address the concerns of the leads. They may come up with objections related to price, product features, service features, etc. You can even question a lead’s objection if you find it to be irrelevant to have a complete insight into the lead’s psychology. This may help you in modifying your pitching scheme and come up with a better one.
Let’s just jump upon the points to remember about this particular stage in a sales cycle-
In this stage, the communication to be done with the lead should be an outcome of the observation of the lead’s attitude or mode.
This process in a sales cycle can either be executed immediately after a sale is closed or later in the course of growth of your business with the client. In this process, you are supposed to ask the newly acquired customers to refer your product to their friends or to other business partners.
This stage largely depends upon the impression that you create upon your newly acquired customer and upon the tone of voice you select to ask for the referral. It is often wise to associate the referrals with future discounts, that the newly acquired customer giving the referral may get.
This is to keep in mind always that every sales cycle is different and the duration may vary from a few minutes to a few days.
The basic need of the hour for every entrepreneur is a shortened sales cycle to make processes easily manageable.
Amongst many factors, marketing automation can help you considerably shorten your sales cycle.
As evident from the above picture, amongst the benefits of marketing automation, funnel management also holds an important place. Hence, marketing automation can be sworn by shortening the sales cycle.
The question which is to be addressed is how to incorporate marketing automation in your system in a way that helps you with closing a sale real quick.
Let us bring the 4 easiest ways to know how to Shorten your Sales Cycle with Marketing Automation on the table.
Being a business-holder, you just cannot stay puzzled about as to which lead to address first. Right? Even the top Real State Software Developers, undergo detailed research to figure out the source of a lead for their clients.
Lead scoring can be best understood as a process to determine the worthiness of a lead. This is determined by the sales and management departments and is decided upon by the following factors:
Marketing Automation easily segments leads and even customers based on Recency, Frequency, and Monetary ( RFM) parameters. Thus, helps the sales and management team to effectively channelize their strategy in accordance with the priority set after examining the lead score for each lead.
Marketing Automation helps to send regular follow-up emails to the leads in order to avoid any crack in communication. Customer Relationship Management software like HubSpot helps you to track leads by:
Customer Relationship Management(CRM) is something upon which your business largely depends. Marketing Automation tools like HubSpot help you achieve a relationship with your customers which sustains in the long run.
Customer Relationship Management (CRM) largely includes:
CRM tools make the process of lead generation, lead nurturing, contact management, lead acquisition, customer segmentation, and customer re-engagement systematic and efficient. And, they also help in the planning and proper execution of the marketing campaigns.
Moreover, Marketing Automation makes the process of Customer Relationship Management more personalized.
Since marketing automation speeds the task of lead follow-up, it also helps to get a quicker response.
Going by a report from Harvard Business Review, companies that respond in the range of duration from 1 hour to a day convert better. Also, marketing automation helps to acknowledge every lead and prevents any promising prospects from going stale. Through Marketing Automation tools, one can also get notified of the unacknowledged leads which makes the Customer Relationship Management better through synchronized customer interactions.
Using HubSpot Magento Integration extension by CedCommerce, the sellers can create customized content for their customers and also sync comprehensive product and details from their store to HubSpot. Result? you can manage your business even better.
Recently, The HubSpot Magento Integration by CedCommerce was reviewed by FinacesOnline.com & was distinguished with its Premium Usability and Rising Star awards.
Click to explore the entire review.
HubSpot E-Commerce Integration enables you to send emails to the customers from your HubSpot panel in the case of the Abandoned Cart. After a specific time, communicate with the shoppers through an email to persuade them to take action.
Segmentize your customers on the basis of RFM(Recency, Frequency, and Monetary). Determine how recently a customer purchases, how frequent the purchase is, and how much a consumer is spending, and depending on it, focus on those who are most interested in your business.
On the basis of RFM segmentation, customer details, and other information, you can use workflows. It will automatically create ready-to-use workflows like Customer Nurturing workflow, Order Related workflow, ROI Calculation and Order Recency workflow, and so on.
On the basis of customers’ activity and the order activity, you may distinguish your target audiences with our HubSpot E-Commerce Integration.
You may keep a track on your campaigns easily, track how much revenue your campaigns are generating, what is the ROI(Return on Investment), and what is the conversion rate.
You can synchronize HubSpot contact properties with that of Magento fields which helps you know more about your customers.
Marketing Automation is very helpful in shortening your sales cycle. One must know how to efficiently incorporate the automation tools and also the integration apps which help in making the marketing automation tool personalized.
Marketing Automation tools and integration apps that are a good fit for your business are a must-have. One can carry out the following stages of a sales cycle in an effective manner and in less time with their help-
CedCommerce provides e-commerce solutions and is heading in the field of Marketing Automation. It provides marketing automation integration plugins such as-
These plugins help with lead generation, lead scoring, lead nurturing, lead conversion, customer segmentation, and customer re-engagement.
We are now Hubspot Certified App Partners committed to delivering top-notch solutions that help you connect, expand and scale at lightning speed.
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