Walmart’s Pro Seller Program Updates 2024: What Sellers Need to Know

Walmart Marketplace has revamped its Pro Seller Program, bringing new benefits and metrics designed to reward top-performing sellers even more. These updates will be effective from September 26, 2024. The latest incentives and tiers of the Pro Seller Program updates can help existing and new Walmart Marketplace sellers scale their business. Here’s a quick breakdown of what you can expect.

What Is the Walmart Pro Seller Program?

Launched to distinguish the best sellers on the Walmart Marketplace, the Pro Seller Program grants qualified sellers a Pro Seller Badge. This badge not only boosts the visibility and credibility of your listings but now also comes with additional perks.
Previously, sellers had to meet the following requirements to earn the Pro Seller Program badge:

• over 250 orders in the last 90 days
• a flawless performance record with low cancellation rates
• and an impressive shipping and customer service response time

Read the old Pro Seller Program updates from 2023 here.

What’s New in the Walmart Pro Seller Program?

New Tiers & Eligibility Criteria

Walmart’s Pro Seller program now introduces a tiered system designed to help sellers progress through three levels: Rising Seller, Advanced Seller, and Pro Seller. Each tier comes with its own set of metrics that sellers must meet to unlock various benefits.

• On-Time Delivery Rate: Starting at 90% for Rising Sellers, this requirement climbs to 95% for Pro Sellers. This metric ensures that sellers deliver products promptly, enhancing the buyer’s experience.
• Cancellation Rate: Rising Sellers must maintain a cancellation rate below 2.5%, while Pro Sellers face a stricter cap of 1.5%. A low cancellation rate reflects a seller’s reliability in fulfilling orders.
• Seller Responsiveness Rate: Effective communication is critical. To meet Walmart’s standards, Rising Sellers need to maintain a 90% responsiveness rate, increasing to 95% for Pro Sellers, ensuring timely responses to customer inquiries.

Two new metrics have been introduced in the program:

• Delivery Score: This measures how accurately sellers meet promised delivery dates. For Rising Sellers, a score of just 5% is needed, but Pro Sellers must hit 50% or higher, rewarding those who provide more precise delivery timelines.
• Content Score: Walmart requires a minimum content score of 65% for Rising Sellers and 75% for Pro Sellers, ensuring that product listings are detailed and meet quality standards.

Did you know that Walmart Integration for WooCommerce provides sellers with listing scores and other syncing functions for an enhanced selling experience? Check this out here.

Additionally, the Price Competitiveness Score requires sellers across all levels to maintain a score of at least 60%, pushing sellers to stay competitive with their pricing.

To qualify for these tiers, sellers must have completed over 100 orders, have been active in the last 90 days, and adhere to all marketplace policies. These foundational criteria ensure that sellers are consistently engaged and follow Walmart’s standards, providing a strong platform for growth as they move up the levels.

Please note: Using Walmart Fulfillment Services (WFS) can help sellers meet these new requirements easily.

Benefits of the Pro Seller Program Updates

A Comparison: Then vs. Now

Before the Pro Seller Program focused heavily on badge visibility and customer trust metrics, but financial incentives were minimal. But, now the updated program provides tangible savings with referral fee discounts, making it far more appealing.

Check out our blog for more information on the previous Pro Seller Badge winning criteria.

The goal of the update is to offer sellers better tools to grow profit margins and improve their competitive edge. Explore the Walmart Pro Seller Program updates by visiting the official page here.