In a significant development for online retailers, Walmart has officially updated its policies to permit the use of Amazon’s Multi-Channel Fulfillment (MCF) for fulfilling Walmart Marketplace orders. This policy shift marks a notable change from previous restrictions, offering sellers enhanced flexibility in managing their order fulfillment strategies.

Key Policy Changes:

Walmart’s updated guidelines stipulate that sellers can utilize Amazon MCF for Walmart orders, provided they adhere to specific requirements:

  • Neutral Packaging: All items must be shipped in plain, unbranded boxes to avoid any association with Amazon branding. Walmart Marketplace Learn+1Reddit+1
  • Carrier Restrictions: Sellers must block Amazon Logistics as a carrier, ensuring that deliveries are made through unbranded services such as USPS, UPS, or FedEx.
  • Compliance with Fulfillment Policies: Sellers are required to support at least one shipping method to reach customers on time, choose realistic lag time and delivery windows, keep fulfillment center schedules updated in Walmart Seller Center, ship orders until at least 11:00 AM local time five days a week, limit days off to 15 per year per location, and provide valid tracking numbers only after shipment.

These changes aim to provide sellers with greater autonomy in choosing fulfillment methods while maintaining a consistent customer experience on the Walmart platform.

CedCommerce: Facilitating Seamless Integration

For sellers seeking to navigate this new fulfillment landscape, CedCommerce offers robust solutions to integrate Amazon MCF with various eCommerce platforms, including Shopify, WooCommerce, and BigCommerce. The CedCommerce MCF Connector enables:

  • Automated Order Routing: Streamlining the process of directing orders from multiple sales channels to Amazon MCF for fulfillment.
  • Inventory Synchronization: Maintaining real-time inventory levels across platforms to prevent overselling or stockouts.
  • Compliance Management: Ensuring that shipments meet Walmart’s packaging and carrier requirements through customizable settings.

By leveraging CedCommerce’s integration tools, sellers can efficiently manage their multichannel operations, reduce fulfillment complexities, and enhance customer satisfaction.

Strategic Implications for Sellers

This policy update reflects a broader trend toward increased interoperability among major eCommerce platforms, offering sellers more options to optimize their fulfillment strategies. By utilizing services like Amazon MCF in conjunction with Walmart’s Marketplace, retailers can:

  • Expand Market Reach: Tap into diverse customer bases across platforms without the need for separate fulfillment infrastructures.
  • Improve Operational Efficiency: Consolidate fulfillment processes to reduce costs and streamline logistics.
  • Enhance Customer Experience: Ensure timely and reliable deliveries, fostering customer trust and loyalty.

As the eCommerce landscape continues to evolve, embracing integrated fulfillment solutions will be key for sellers aiming to stay competitive and meet the growing expectations of online shoppers.

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Amazon MCF ecommerce news 2025 Walmart Fulfillment Services