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The Shopify Black Friday Cyber Monday (BFCM 2024) report reveals impressive milestones that showcase the growing dominance of eCommerce, particularly on Shopify’s platform. Here are the key trends and insights:
Shopify merchants achieved $11.5 billion in sales, a 24% increase year-over-year, reflecting rising consumer confidence in online shopping.
76+ million customers purchased from Shopify merchants, demonstrating the platform’s extensive global reach.
Moreover, the average cart price of $108.56 suggests significant consumer spending, with higher ticket items likely contributing to the growth.
Hottest product categories included Clothing Tops, Cosmetics, Fitness & Nutrition, Pants, and Activewear, aligning with lifestyle trends and consumer preferences during the holiday season.
Top countries (US, UK, Australia, Canada, Germany) and top cities (Los Angeles, New York, London, San Francisco, Miami) underscore the dominance of established markets in the eCommerce space.
16% of all orders were cross-border, showing the importance of global shipping and international customer acquisition strategies.
58% increase in sales via Shop Pay, reflecting the growing consumer trust in fast and secure checkout solutions.
Shopify’s infrastructure demonstrated resilience under unprecedented demand, handling trillions of database queries and peaking at 284 million requests per minute.
The platform tracked 91+ million packages globally, highlighting robust logistical and operational support.
This report is a testament to Shopify’s technological leadership and its merchants’ success, setting a benchmark for future commerce trends.
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