Health Supplement Commerce Blueprint for 2025: A Strategic Playbook for Smart Growth
The Outside Looks Like a Goldmine. The Inside Feels Like a Minefield. They sold out
About the Brand
Dutch Natural Healing, founded in 2005 by Lars Opdam, is a wellness brand specializing in high-quality, CBD-based products. Committed to natural ingredients, transparency, and regulatory compliance, the company strives to make CBD both accessible and trusted worldwide.
Produced in Europe using organic processes, Dutch Natural Healing ensures exceptional quality across its tinctures, topicals, and skincare products. With a mission to “Provide a Better Quality of Life”, the brand is renowned for its premium full-spectrum CBD oil and rare cannabinoid supplements to support overall well-being.
Location
Netherlands, Amazon New Zealand.
Challenges
Dutch Natural Healing faced a complex regulatory landscape while selling CBD products on Amazon New Zealand. Key challenges included:
- Ensuring compliance with government regulations regarding permissible CBD concentrations.
- Aligning approved CBD products with Amazon’s marketplace policies.
- Managing extensive documentation requirements to verify regulatory compliance.
- Navigating Amazon’s restrictions on wellness products.
- Establishing clear communication with Amazon support to validate compliance.
Solution Offered
CedCommerce provided a structured approach to regulatory compliance and Amazon policy alignment:
Regulatory Compliance Assessment
Conducted a detailed audit of product ingredients and CBD concentrations.
Verified government approvals and permits for each product.
Cross-referenced approved CBD limits against product specifications.
Compiled comprehensive documentation of regulatory clearances.
Strategic Resolution Process
Phase 1: Product Assessment
Reviewed CBD concentration levels and verified compliance with local regulations.
Documented all government-approved permits and regulatory certifications.
Identified products that met both Amazon and government requirements.
Phase 2: Documentation Management
Collected and organized government approval certificates.
Maintained laboratory testing results demonstrating compliance.
Created standardized templates for regulatory documentation.
Phase 3: Amazon Policy Alignment
Engaged with Amazon support to clarify regulatory requirements.
Submitted comprehensive compliance documentation.
Established clear communication channels for ongoing verification.
Results
- Successfully validated compliance for products within approved CBD limits.
- Improved Amazon Account Health Score from 190 to 200.
- Clear regulatory status for all products
-One product fully approved and listed for sale.
-Two products were identified as exceeding permitted concentrations.
-One product required updated compliance documentation for relisting.
-Established workflows for regulatory verification and compliance tracking. - Developed a structured system for monitoring CBD product compliance
Navigating complex eCommerce regulations or juggling listings across sales channels? Partner with CedCommerce to ensure compliance, streamline product approvals, and expand your brand globally.
