How to Sell on TikTok Shop: A Guide

Did you know a hashtag challenge on TikTok could generate billions of views, with some reaching up to 1 billion within days? Are you aware that user-generated content (UGC) on TikTok is 22% more effective than brand-created videos, surpassing engagement rates of Facebook ads by 32% and regular ads by 46%? Imagine what this reach could do for your business’s branding as a seller if you find the secrets of how to sell on TikTok Shop and grow your brand.

In this blog, you will learn the detailed steps to selling on TikTok Shop—from setting up an account to finding the best ways to engage new audiences and convert them into customers.

But first …

What is TikTok Shop?

TikTok is not just one of the rapidly evolving social platforms but has also become a leading marketplace with the launch of TikTok Shop.

It is a unique shopping feature that lets merchants and creators sell their products directly on the app. As a result, users do not have to leave TikTok to make a purchase. It enables businesses to leverage TikTok’s massive reach and viral trends for effective buying and selling.

In other words, TikTok Shop is a comprehensive suite of features, solutions, and advertising tools. These are designed to help businesses optimize their sales potential by leveraging the full power of TikTok.

Who can sell on the TikTok Shop?

The platform can be used by sellers, creators, and affiliates with business accounts from the following countries:

• US
• UK
• Ireland
• Spain
• Thailand
• Indonesia
• Malaysia
• Singapore
• Vietnam
• Philippines

What are the Benefits of Selling on TikTok Shop?

• TikTok has over 1.8 billion monthly active users globally as of 2025, making it one of the largest social media platforms in the world. The platform’s average engagement rate is over 2.5%, one of the highest among all social media platforms. Higher engagement means higher chances of reaching potential customers, growing your sales potential.
• TikTok enables users to shop seamlessly within the app, streamlining the buying process and keeping distractions at bay. This taps into the platform’s natural ability to drive impulse purchases, especially among Gen Z consumers with short attention spans.
  Brands and creators can showcase products in multiple engaging ways, including direct links in “shoppable” videos and interactive live streams.
• Sellers can effortlessly integrate TikTok Shop with their existing eCommerce platforms, including Shopify, WooCommerce, PrestaShop, BigCommerce, and more.

What are the Steps to Set Up a Store on TikTok Shop?

Setting up a TikTok Shop is an exciting step towards unlocking new possibilities for your business. Therefore, to ensure a seamless and successful journey, let’s dive into the process of setting up your store on the platform the right way.

• Check country eligibility: TikTok offers a premium shopping experience in select countries at the moment, thus benefitting merchants to connect with a global audience. Check the platform for availability in your country & move to the next step.
• Set up your account: Visit the TikTok Seller Center to create a TikTok Business Account or TikTok Pro Account. A TikTok Business account gives access to additional features, analytics, and the ability to add links to your profiles.
• Documentation: Upload all necessary documents, payment, and tax information. Add your bank account details.
• Link your account: Connect your TikTok account to your eCommerce store with a reliable integration solution. This synchronization allows TikTok to access and display your product catalog on the platform.
• Start selling: Once your documents are verified and approved, you can start your sales journey on the platform.

source: TikTok Marketing Guide

Is it Necessary to use an Integration Solution for Selling on the TikTok Shop?

Let’s put it this way—could you technically survive in the wild without a map, a flashlight, or, let’s be honest, a snack stash? Sure. But would it be a smart idea? Absolutely not.
Selling on TikTok Shop without an integration solution is kind of like that. You could manually update inventory, process orders, and track sales across different platforms—but be prepared for chaos, late-night spreadsheet battles, and the occasional existential crisis.

An integration solution, much like CedCommerce TikTok Shop Integration, acts like your all-knowing, multitasking assistant, seamlessly syncing your TikTok Shop with your platform. It ensures your stock levels are always accurate (no more overselling nightmares), your orders are processed without a hitch, and your customers stay happy because nothing ruins a TikTok shopping high like a delayed order.

So, is it necessary? If you enjoy stress, manual work, and living on the edge, then maybe not. But if you want to scale efficiently, avoid headaches, and focus on what truly matters—like creating viral-worthy content and growing your brand—then an integration solution is your ultimate sidekick.

To give you a more detailed overview of how CedCommerce TikTok Shop integration can be the ultimate solution for stress-free selling on TikTok:

• Real-time product syncing to ensure fast and reliable updates.
• Bulk product upload & editing to keep your listings optimized in less time.
• Instant inventory updates across all channels, preventing discrepancies.
• Automated order processing between your Shop & store without the need to switch.
• Simplified returns & refunds to ensure a smooth experience for both you and the buyers.
• Global Product Replication across different markets from a unified interface.
• AI-powered listing optimization to maximize discoverability on the channel.
• Expert assistance anytime, anywhere for a worry-free selling experience.

How to Sell on the TikTok Shop?

Selling on TikTok Shop isn’t just about listing products—it’s about creating an experience that stops scrollers in their tracks and turns them into buyers. Here’s how to master the game:

1. Build a Scroll-Stopping TikTok Store:

Your storefront is your digital first impression—make it impossible to ignore. A cluttered or bland store is an instant turn-off, but an optimized, visually striking one? That’s how you get shoppers to stick around.

2. Sell With Engaging Content (Because Boring Doesn’t Work on TikTok):

Static images won’t cut it. TikTok is an entertainment-first platform, and your content needs to grab attention fast. Make your audience stop, watch, and want what you’re selling.

3. Outsmart the Competition With TikTok Shop Analytics:

Data is your ultimate cheat code. Instead of guessing what works, TikTok Shop analytics show you exactly what’s driving sales—and what’s flopping.

4. Stand Out & Become a Category Leader:

TikTok Shop is crowded—but standing out isn’t about shouting the loudest; it’s about playing smarter. Study your competitors, spot the gaps, and position yourself as the go-to seller in your category.

5. Automate & Scale Like a Boss:

Once the orders start rolling in, don’t drown in manual work—scale smartly. Automate repetitive tasks so you can focus on content creation and brand-building.

How does a customer find you on TikTok?

The social commerce platform TikTok Shop makes shopping extremely convenient and seamless for customers.

• Customers see a product (usually while scrolling through the app) and visit the brand’s TikTok page.
• They click on the shopping tab on their profile and browse the products the brand offers.
• Once they find the exact product they need, TikTok Shop allows them to buy the product without leaving the app (direct app shopping), and the purchase is done.

What are Some TikTok Shop Best Practices?

The platform provides plentiful options for sellers to sell their products most engagingly. TikTok Shop lets sellers move ahead of boring plugins and tedious descriptions, thereby making shopping a joyous experience. Two of the most appealing features of TikTok Shop to help drive business are:

• Shoppable Videos: Turn discovery into purchase! Aimed at creating a connection with the TikTok community that feels authentic and fun, Shoppable videos are versatile and crucial for sellers. With shoppable videos, you can bring products to your customers through a compelling narrative to grab attention and stimulate a purchase.
• Live Stream Shopping: To turn your live haul into a shopping spree! Live stream videos can help you connect with the audience directly. Viewers can shop directly from a Live shopping by tapping on the pinned products without leaving the app.

Conclusion

TikTok Shop has proven to be a dynamic marketplace that connects entertainment with commerce. Whether you’re an established brand or an emerging entrepreneur, setting up a TikTok Shop can provide you with a competitive edge and a direct channel to monetize your content. By leveraging the platform’s algorithm and engaging with a vibrant community of users, you have the opportunity to drive sales and expand your brand’s influence in this exciting virtual landscape.

As TikTok continues to evolve and introduce new features, staying active and adapting your business strategy is crucial. It can help you stay ahead of the curve and maximize the benefits of having a store on TikTok for your business.

Now that you know what TikTok Shop is, how to get on TikTok Shop, and how to sell on TikTok Shop, embrace the infinite loop of discovery, consideration, purchase, review, and participation as TikTok stirs up social commerce.

Have some more questions?

Explore our additional resources to know about everything you need to succeed on TikTok Shop (basically, they’re the cheat codes): 

• What are the bestselling categories on TikTok Shop, and how can I master them?
• How does the TikTok Shop algorithm work?
• How do I stand out on TikTok Shop?
• How does the data work on TikTok Shop, and how can I leverage it to succeed?
• What are some TikTok Shop strategies to sell better?