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The biggest nightmare for every merchant that has often become a reality is checkout abandonment due to the lack of a seamless checkout experience. I understand it’s really painful to see customers adding the item to the cart reaching the checkout page but leaving the site without completing the purchase.
How to reduce Checkout abandonment is one thing never to be overlooked. Even though we eliminate those interested in browsing or just comparison shopping. We can still bring a significant percentage of shoppers back for purchase.
Moreover, poor checkout experience leads to a high rate of cart abandonment. It can emerge as a setback to your business goals. Nevertheless, this article digs deep into how not to mess up the checkout experience.
Knowing Product Purchase Didn’t Pass The Checkout Page Hurts A Lot. But It Won’t Anymore
It’s essential to understand unfavorable factors in shoppers’ journey that come into the picture, and eventually, the product is not purchased.
The points mentioned above make shopping equivalent to a hard nut to crack. Hence, it turns them furious, too furious to continue shopping.
Eliminate all sorts of unwanted links on the checkout page. After all, you don’t want a shopper to click on a blog post link and forget about paying for the product.
Also, another approach that will keep customers hooked despite a few minor distractions is free shipping. Free shipping is the most influential factor as no customer wants to miss the deal. Hence, capable of pushing customers to purchase the item despite a few hiccups during the shopping experience.
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No wonder you would not like to meet and converse with anyone you don’t trust and forget about paying him even a single penny. Same applies with customers; how can you expect them to hand over sensitive credentials without seeing signs of trust.
Opting the below strategies will boost customer confidence in your store as safe enough for shopping.
image credit: kinsta
The aforementioned pointers brings peace of mind to customers. As a result, no hesitation before buying the products. Moreover, trust issues are the leading concern, and customers avoid buying from that online store.
The sad situation of incomplete checkout can be dealt with by a smart email. This email will contain a direct product link and a soon to be over discount offer to grab customer attention. Hence, it will save customers time as there is no need to navigate to the product page again.
With that said, adhering to below tips ensures a compelling abandoned checkout email
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Mobile device ability to deliver on the go shopping experience lured buyers to an unprecedented level. As a result your target audience has majorly adapted it as a medium for ecommerce transactions and remaining ones don’t display any qualms.
With that said, no ambitious online merchant would overlook or delay it. Having the right strategy is vital and following will help you combat checkout abandonment
Yes, please don’t be shy and add only a few payment methods. It might sound logical from a seller point of view to have added popular payment gateways. But still there is a chance of missing on preferred payment methods for some buyers.
Enabling transactions using multiple payment gateways rule out scenarios of losing sales due to specific payment methods missing. As per statistics your 8% customers might not purchase items due to unavailability of a particular payment method.
It is always recommended to opt for payment gateways capable of processing payments in huge numbers of currencies. As a result, You allow customers to pay in their currency.
In case of downtime, customers have the option to pay via other payment methods. Hence, you don’t lose a conversion opportunity to the competitors. More importantly, allowing customers to sell in multiple currencies increases the customer base and extends business penetration among customers in all corners of the world.
Payment must be cakewalk and guarantee safety unconditionally
This blog navigates the nitty-gritty stuff on how to reduce checkout abandonment. Adhering to the aforementioned tips and tricks will ensure your checkout process by making it seamless and nothing left to bug the customers. As a result, the checkout abandonment rate drops significantly low.
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