Pre-BFCM Buzz: How to Tease Your Sales and Incentivize Early Shoppers
It’s mid-October. The whiteboard is covered in timelines, SKU codes, and a single bold line:
eBay has recently taken steps to revamp its business in refurbished items. The eBay recently launched its reCommerce site as a part of the “eBay certified refurbished program”. These items are now organized and sold under the umbrella of eBay refurbished section. Moving further we shall discuss manufacturer refurbished vs seller refurbished ebay products and discover which is a better choice and how.
The ongoing COVID-19 condition worldwide has weakened the economy. Most people have too little in savings. So, buyers have lower shopping budgets this time. Buying a brand new product might be difficult for a massive number of buyers. Therefore, to tackle this, eBay launched its “eBay reCommerce” site under eBay Certified Refurbished Program.
Buyers can find branded items on reCommerce eBay from Razer, Philips, Makita, Hoover and more such brands. Shoppers can make savings of up to 50% on the products from some top-notch brands. The products sold on eBay reCommerce will look and perform like new. An additional benefit is the two-year-warranty, which applies to all products sold under the eBay certified refurbished program.
Jordan Sweetnam is the senior VP and GM for eBay‘s North American market. Quoting Jordan, “Demand for refurbished products has surged, and by securing exclusive rights to inventory sold directly from the most popular manufacturers, eBay is changing the way people shop this category.” Adding, “eBay shoppers tend to focus on value, which has helped make these products so popular. With this new Certified Refurbished destination, we’re doing a better job of helping customers discover inventory sold direct from the brands they love and feel confident they will be blown away by the quality”, said Jordan.
A refurbished item on eBay or anywhere else is a repaired product. This repair can be because of two main reasons.
A refurbished product mostly works perfectly as new. But, the advantage of buying a refurbished item is the low price. Manufacturers provide the same warranty and guarantee clauses on these items also.
To sell on the eBay reCommerce site under eBay certified refurbished program, brands must ensure that the products look like new. Also, the manufacturer itself or an agent approved by the manufacturer will refurbish, clean, and professionally inspect the items. Furthermore, if a product comes with additional parts or accessories, they must be added in working condition. These are some prerequisites for a product to sell under the eBay seller refurbished realm.
Eight out of ten Americans are happy with the idea of refurbished electronics for this holiday season.
With eBay reCommerce, the marketplace has planned to bring ease to buyers at no cost on their end. More advantages of the eBay Certified Refurbished Program are as follows-
Such products possess a manufacturer’s warranty. The product undergoes tough testing at the end of the manufacturer before the sale. Sellers scan the refurbished products more strictly compared to the new ones. No matter where you sell the product, the manufacturer guarantee is equally applicable on all platforms.
An item sold as seller refurbished on eBay doesn’t have an enforceable warranty from eBay even if the seller says it. In these items, there is some risk. The item might not be thoroughly tested, and this may result in malfunction. Though, this idea is outdated now. The eBay Certified Refurbished Program is a massive success because it has a guarantee on all its product ranges irrespective of who refurbished it.
Six out of ten Americans plan to gift refurbished items to their friends and relatives this year.
We can expect this program to establish a trusted buyer base for the refurbished items. As the products being sold will be going through several stages of checks before sale, they are going to be as trustable as new. As holiday budgets have declined due to the ongoing COVID-19 situation buyers are expected to choose this as an option. The officials at eBay say that this time, demand for refurbished items has surged. Therefore, they have considered launching a separate platform for selling refurbished items on eBay. This platform will provide more power to buyers, and a better chance to sell the repaired products for buyers. Properly cleaned and sanitized products that look and work as new will qualify to sell on eBay reCommerce. Two-year-warranty is a must on all the refurbished items sold in the certified refurbished program.
Adding to these perks, 24*7 customer support, quality and money-back guarantee in case of dissatisfaction make it more lucrative. Also, hassle-free 30-day-returns for returns are a perk. And last but not least, buyers do not have to spend a single penny to avail any of these advantages.
In order to sell more and improve your performance on the eBay marketplace, try our eBay Shopify integration. You can also sell on eBay via WooCommerce, Prestashop, Magento and Magento 2.
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