How to Attract Early BFCM Shoppers: Holiday Content & SEO Guide for Sellers
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
The U.S. will end the de minimis exemption—the rule that allowed packages under $800 to enter duty-free—on August 29, 2025. From this date, all shipments, regardless of value, will be subject to taxes. This change impacts international sellers shipping to the U.S. and U.S. sellers importing low-cost inventory.
eBay has already flagged these changes as a major disruption for its cross-border sellers. Many low-cost imports sold via eBay’s international shipping programs will now be subject to new duties, potentially reducing competitiveness for overseas sellers and increasing costs for U.S.-based resellers sourcing internationally.
IMP: Sellers on eBay must update listings, adjust pricing, and communicate clearly with buyers to avoid disputes once the new rules apply.
For International Sellers Shipping to the U.S.:
The removal of the de minimis exemption means selling to or sourcing from the U.S. will become more expensive and complex. By adjusting pricing, communicating with buyers, and reviewing supply chains, sellers can minimize disruptions.
August 29 is only weeks away—prepare now to protect your business.
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