Amazon to Remove Third-Party Seller Restrictions on Wish Lists Starting March 25

A significant policy change is coming to Amazon Wish Lists that could affect how gifts are purchased and how much personal information is shared in the process. Beginning March 25, Amazon will remove the option that currently allows Wish List owners to block purchases from third-party sellers.

The move means that any item on a public or shared Wish List may be purchased from independent marketplace sellers, not just Amazon directly. More notably, the change formalizes how shipping information is handled: when a third-party seller fulfills a gift order, the Wish List owner’s delivery address will be shared with that seller and the logistics partners involved in completing the shipment.

What’s Changing

Until now, Wish List users could limit purchases to items sold directly by Amazon, preventing third-party sellers from receiving order fulfillment details tied to their addresses. That safeguard will no longer exist.

In an email notification circulated to users and shared publicly by creators online, Amazon explained that address sharing is necessary to complete deliveries. During the shipping process, that address may also appear in delivery tracking or status updates — potentially making it visible to the gift purchaser as well.

While address visibility in some fulfillment scenarios isn’t entirely new, the removal of third-party restrictions means users will no longer be able to prevent this type of data sharing by limiting seller eligibility.

Privacy Concerns and Creator Impact

The update is drawing attention from online creators who rely on public Wish Lists as a way for followers or fans to send gifts. This includes influencers, streamers, and other digital personalities who often share lists widely across social platforms.

For these users, the change raises privacy concerns. When third-party sellers handle fulfillment, address information moves beyond Amazon’s internal logistics network, increasing the number of parties that may access delivery details. Some creators have warned peers about potential exposure risks and advised reviewing privacy settings before the policy takes effect.

As a result, alternative gifting platforms are gaining attention. Services such as Throne, which position themselves as privacy-focused Wish List solutions, have been highlighted by creators seeking tighter control over personal information. These platforms typically claim to keep the creator and purchaser details separated during transactions.

Amazon’s Recommended Precautions

Amazon has issued several suggestions for users who want to limit exposure while continuing to share Wish Lists:

• Use a P.O. Box or non-residential delivery address instead of a home address.
• Adjust list visibility settings to Private or Shared rather than Public.
• Remove the shipping address entirely from the Wish List. In this case, gift purchasers would need to contact the list owner directly to arrange delivery.

These steps, Amazon says, can help reduce the amount of personal information distributed during gift fulfillment.

Broader Implications

The policy shift reflects the scale and structure of Amazon’s marketplace, where third-party sellers now account for a substantial share of product listings and order fulfillment. Expanding Wish List purchasing to include all eligible sellers simplifies transactions but shifts more responsibility to users to manage their privacy preferences.

For casual shoppers, the change may simply mean more buying flexibility and product availability. For public-facing users who rely on Wish Lists as part of their online presence, however, it introduces new considerations around personal data exposure and platform choice.

The update takes effect March 25, giving users a limited window to review their Wish List settings before the new rules apply.

Source: https://in.mashable.com/tech/106318/big-policy-change-coming-to-amazon-wish-lists