What Walmart’s OpenAI Partnership Really Means for Marketplace Sellers
Reading Time: 3 minutesWalmart’s new collaboration with OpenAI signals more than a tech upgrade —…
Amazon is making grocery delivery more convenient than ever for its Prime members. As of August 13, 2025, Prime users in over 1,000 U.S. cities and towns can now get fresh produce, dairy, meat, seafood, bakery items, and frozen foods delivered same-day, bundled with the rest of their Amazon purchases—all under one cart and one checkout experience. That footprint is set to expand to more than 2,300 locations by the end of this year.
| Area | Details |
| Scope | 1,000+ cities now; 2,300 planned by year-end |
| Prime members | Free same-day delivery on orders > $25; $2.99 otherwise |
| Non-members | $12.99 per order flat fee |
| Items | Perishables merged with regular Amazon inventory |
| Competition | Intensifying pressure on Instacart, Walmart+, and other rivals |
| Strategic edge | Convenience, unified delivery, aggressive rural build-out |
| Challenges | Consumer trust in fresh produce, physical store setbacks |
In short, Amazon’s same-day grocery extension marks a critical jump in its strategy to redefine grocery retail. By merging perishables with everyday purchases and deploying aggressive infrastructure investments, Amazon is setting a challenging pace for competitors. Whether consumers embrace fresh grocery delivery at scale remains to be seen, but the pressure is already mounting across the sector.
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