Amazon Launches Agentic AI-Powered Seller Assistant Tool
Amazon has upgraded its Seller Assistant into an always-on, agentic AI partner to help third-party
Amazon is one of the world’s biggest marketplaces, and according to multiple reports, over 70% of all searches begin on Amazon. Hence, selling on this platform becomes lucrative for merchants owing to its immense growth prospects. Being an Amazon seller, you know the fierce competition, and standing out in the crowded marketplace is challenging. However, several effective ways exist to promote your Amazon store listings in 2023, increase your visibility, and, ultimately, boost your sales.
In 2023, new trends can help you boost sales and visibility on Amazon. From voice commerce to augmented reality, exciting opportunities are emerging. Let’s explore the top trends that will shape the future of Amazon promotion.
One of the biggest trends we expect to see in the coming years is the rise of voice commerce. With the growing popularity of smart speakers and virtual assistants like Amazon’s Alexa, more and more consumers are turning to voice search and commands to find the products they need. That’s why it’s important for you as a seller to optimize your listings for voice search by using natural language, answering common questions, and using relevant keywords.
Another trend that we expect to see continue to grow in the coming years is integrating social media with eCommerce. As social media platforms like Instagram and Facebook continue to gain popularity, you can leverage these platforms to reach new audiences and drive traffic to their Amazon store listings. Using social media to showcase your products and promote your brand, you can build a loyal following and drive sales on Amazon.
One of the most exciting trends in eCommerce is the growing use of augmented reality (AR) to enhance the shopping experience. By using AR technology, sellers can give customers a virtual “try-on” experience for products like clothing and makeup or even see how a piece of furniture would look in their home before purchasing. Incorporating AR into your product listings offers customers a more engaging and interactive shopping experience.
In 2023, influencer marketing is key to promoting your Amazon store listings. Choose influencers aligned with your target demographic and use a clear call-to-action. Partner with popular influencers to reach new audiences and drive sales on Amazon. Promote through sponsored posts, reviews, or giveaways. Influencer marketing builds brand awareness and attracts new customers.
Finally, personalization is a trend we expect to see grow in the coming years. By using customer data and behavior to tailor your product recommendations and marketing messages, you can offer a more personalized experience for your customers and drive sales on Amazon. Whether through targeted email campaigns or personalized product recommendations, there are several ways to leverage personalization to drive sales and build customer loyalty.
Now that we’ve covered some of the top trends to look out for in 2023 let’s talk about some specific strategies that you can use to promote your Amazon store listings using these trends.
To optimize your listings for voice search, it’s important to use natural language and conversational phrases that match how people speak. Focus on answering common questions and providing relevant information that customers might be searching for. You can also use Amazon’s built-in voice search features to see what customers are searching for and optimize your listings accordingly.
To boost your Amazon sales in 2023, building a strong social media presence and engaging with followers is important. You can use social media to promote your Amazon store listings in several ways. Create targeted ads on Facebook and Instagram using powerful tools to reach potential customers.
Also, you can use social media to build a following and promote your products to your followers. Create engaging content like product reviews, how-to videos & customer testimonials. Use social media for promotions & giveaways to attract new customers.
User-generated content is created by your customers and shared on social media. This can include things like product reviews, photos, and videos. UGC promotes your Amazon store listings by showing real people using your products, and building trust with potential customers.
In 2023, user-generated content will become even more important for promoting your Amazon store listings. Encourage user-generated content by offering incentives, running contests, and featuring it on your social media and product listings.
Promoting your Amazon store listings in 2023 will require combining traditional marketing strategies and emerging trends. Improve your sales via SEO, mobile, voice search, social ads, influencers & UGC, building brand awareness and reaching new customers.
Remember that the key to success on Amazon is to provide high-quality products and excellent customer service. Prioritize customers, use promos to reach new audiences & build a thriving Amazon store in 2023 & beyond.
Amazon has upgraded its Seller Assistant into an always-on, agentic AI partner to help third-party
Report summary based on the Ryder 2025 eCommerce Consumer Study The newly released Ryder 2025
Chinese fast-fashion giant Shein has gained over 15.2 million new monthly users in Europe between
Alibaba.com, the global B2B marketplace of Chinese eCommerce giant Alibaba Group, has announced a strategic
TikTok Shop has released updated Affiliate Marketing (Seller & Product Qualification) Guidelines. These changes are
If you’re wondering how to sell Etsy products on TikTok, the answer starts with treating
Amazon has sparked widespread alarm among electronics sellers across Europe after announcing new requirements that
Summary Pattern Group, one of the largest Amazon resellers and an e-commerce accelerator, has filed
Summary U.S. eCommerce spending grew 8% year over year in August, up from 7% in
Summary The EU’s Data Act (Regulation (EU) 2023/2854) is now legally effective as of 12
In a move that signals a major shift in the advertising world, Amazon Ads and
Mars Petcare UK has officially joined Temu, the fast-rising online marketplace that’s been disrupting global
In 2024, out-of-stock rates surged to 39% for high-demand SKUs by Day 2 of Cyber
News Summary Amazon has officially launched Virtual Multipacks (VMPs), a long-requested feature allowing sellers to
Temu, the fast-rising discount eCommerce marketplace owned by PDD Holdings, continues its rapid expansion in
The upcoming holiday shopping season is projected to deliver steady gains for U.S. retailers, though
Amazon is officially shutting down its long-running Prime Invitee program, a little-known but popular perk
Critical security alert for Adobe Commerce & Magento merchants. Adobe has issued an out-of-band emergency
Exciting news for WooCommerce sellers! WooCommerce 10.2 is officially launching on September 16, 2025, introducing
Effective: September 30, 2025 (U.S. & Canada) Amazon is overhauling its inventory recovery programs. Starting