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Much to the delight of eCommerce sellers, Amazon announces the launch of its website in Singapore. Thus, making Singapore, its first market in South-East Asia. Popularly referred to as “Amazon SG”, the marketplace has launched itself in the country with a wider range of products. Back in 2017, it launched its Prime Membership Program offering its fast deliveries through a mobile app. But now, Selling on Amazon Singapore has now become a reality.
Amazon has stepped into the SEA Market with approximately 500 third-party Marketplace sellers. (Source: Marketplace Pulse Research).
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Breaking boundaries, Amazon Singapore will enable sellers to sell in multiple categories rather than focusing exclusively on groceries & household essentials, as in 2017.
According to Amazon, this initiative will cater to all types of Amazon shoppers, whether they are Prime members or not. Amazon Singapore will not only feature big brands but also small and medium-sized businesses.
Impact of Amazon Singapore’s launch on Amazon’s Prime Membership Program:
The Prime Members in Singapore will still have Prime Now, the free two-hour delivery service for orders more than $40. Amazon.sg also ensures free international shipping for eligible orders over $60 from the Amazon International Store. Prime Members will also get free one-day delivery with no minimum spend on local eligible items.
Amazon Prime Membership costs $2.99 a month.
Quoting Amazon Singapore Country Manager:
“With Amazon.sg, we want to provide what customers have been asking us for: the ability for everyone to shop on the desktop and mobile, more local and international selection from Amazon and trusted sellers, paired with fast and reliable delivery”.
Top Reasons for Singapore Being Amazon’s First Choice in South-East Asia:
With an internet population of 4.7 million, Singapore exposes Marketplaces to a huge audience. Thereby, increasing the Conversion rate of the Marketplace to multifold.
1) Ever-Growing Revenue:
2) Expansion in the eCommerce Market:
3) Increasing Foreign Investment in the Market:
Thus, with Amazon Singapore, the U.S.-based company has tried to open up all the avenues of growth. With the launch of Amazon SG, the company wants to take the fight to South-East Asian giants like Lazada & Shopee. It will be interesting to see how Amazon copes with the immense competition from established marketplaces like Alibaba & Shopee.
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Wrapping Up:
Amazon’s launch in Singapore has made a great impact on the SEA Market. It enables shoppers in the region to get access to all product categories, even to the Kindle e-books which wasn’t the case earlier. This will enable sellers to get more traffic to their websites. Resulting in more buyers coming to the marketplace due to its expanded scope in terms of product categories.
If you are someone planning to sell on Amazon Singapore, then relax! With certain dedicated companies who aid the process of helping you sell on the desired Marketplaces, it is a hassle-free task.
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