BigCommerce Thanksgiving marketing strategies - BB
4 Powerful Thanksgiving Marketing Strategies to better your eCommerce game!

4 Powerful Thanksgiving Marketing Strategies to better your eCommerce game!


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The countdown has started as the Thanksgiving weekend is fast approaching. And at this time, competition is at its peak. Marketers are scrambling effective Thanksgiving marketing strategies to boost their Holiday sales. Thanksgiving week, which includes Black Friday, Small Business Saturday & Cyber Monday, is the busiest shopping season in the US. And it is undoubtedly an excellent opportunity for sales in the ecommerce business. So, if you’re still not up with effective Holiday season or Thanksgiving marketing strategies, then you’ll miss out on sales and growth opportunities.

Now, if you are a Bigcommerce merchant, here is a quick BigCommerce Holiday marketing 2021 checklist to hook customers to your store and boost sales during Thanksgiving week.

Thanksgiving Marketing Strategies 2021-

Practice Gratitude

Showing sincere appreciation is the easiest way to build a closer relationship with your customers. And Thanksgiving is a perfect time to thank your loyal customers. The simple act of expressing gratitude to your customers will make them feel important. And also, being thankful is the most effective Thanksgiving 2021 marketing idea that will let you connect with customers emotionally.

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Here’s a quick recommendation for phrases to use in order to show gratitude:

  • We are thankful for your patronage throughout the past two difficult years!
  • Thank you for trusting us during these difficult years!
  • We couldn’t have made it this far without you. Thank You for your support!‍

These messages will surely keep your brand at the top of customers’ minds.

Also, read – Ways to how to enhance your customer experience this Holiday season!

Don’t skip Thanksgiving keywords & hashtags

When strategizing marketing tactics for Thanksgiving, make sure you include the most important Thanksgiving keywords and hashtags. Uncovering seasonal Hashtags and keywords will help you hit those SEO targets that attract thanksgiving weekend traffic to your store.

This is another effective BigCommerce Thanksgiving marketing strategy for your store to pre-up for the upcoming Thanksgiving weekend.

Popular keywords and hashtags for Thanksgiving –

  • #Thanksgiving
  • #Thankful
  • #Thanksgiving2021
  • #ThanksgivingWeekend
  • #HappyThanksgiving
  • #ThanksgivingEve
  • #TurkeyDay
  • #TurkeyTreat

Special offers via emails

While most of the consumers plan to spend Thanksgiving day with family & friends. A lot of them take advantage of online shopping to grab Thanksgiving Day deals. So, sending a personalized email thanking customers for supporting your business and informing them about exclusive discounts and offers is one of the most impactful Thanksgiving marketing strategies.

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For BigCommerce merchants, the strategy can be helpful in giving their customers an emotional experience and feeling connected as most of the consumer traffic for BigCommerce stores is from the US. And Thanksgiving is the most prominent festival in the US.

Bonus tip-
Don’t forget to use a Thanksgiving-themed subject line that is intriguing, interesting, and mysterious. Here are a few seasonal subject line examples to include in your BigCommerce Holiday marketing emails, this Thanksgiving weekend:-

  • You’d be a Turkey if you miss this deal!
  • 30% off? Hurry before the deal is gobbled up
  • We are giving Thanks with a HUGE Pre-Black Friday Sale

Offer Pre Black Friday/CyberMonday deal

Thanksgiving is the precedent of other discount-friendly holidays like Black Friday, Small Business Saturday, and Cyber Monday. So, offering Pre Black Friday and Pre Cyber Monday deals and discount codes will definitely create an urge in your customers to look for exclusive offers and savings.

Pro tip – Some of the most popular deals and offers to include into your Thanksgiving 2021 marketing idea

  • No minimum order limit
  • Free Shipping
  • Shop for $100 and get a complimentary gift

These exclusive deals ideas will not only keep your customers engaged, but will also trigger them to invite their friends & family as well.

Wrapping up

Thanksgiving is a perfect time for eCommerce businesses to connect with customers and evoke their emotions with effective strategies. Regardless of what you sell, being thankful to your customer for supporting your business in a creative way can help you stand out from the crowd.

Consider these Thanksgiving 2021 marketing ideas and implement them to boost your brand and connect with your customers more this holiday season.

Hopefully, these Thanksgiving-themed BigCommerce Holiday marketing strategies will lead to more seasonal sales and of course, increased numbers of new customers too.

And if you’re interested in finding out more POS (Point of Sales) seasonal strategies with all-in-one eCommerce solutions then Connect with our Experts.

Happy Thanksgiving!
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