Etsy’s Algorithm Update 2025: What Sellers Should Do Now
Etsy is increasingly shifting from keyword-based search to a fully personalized, AI-powered shopping experience. During
Retail giant eases Q4 pressure with automatic storage fee discounts across its fulfillment network
In a move poised to reshape how third-party sellers approach holiday logistics, Walmart has announced a strategic cost relief for merchants leveraging Walmart Fulfillment Services (WFS) and Multichannel Solutions (MCS) this Q4. From October 1 through December 31, 2025, Walmart is waiving its peak season storage fees, effectively halving the cost of storing inventory during the most critical retail period of the year.
Under normal circumstances, sellers would be charged a peak season storage fee of $1.50 per cubic foot per month for any inventory stored longer than 30 days. But with this temporary waiver in place, sellers will instead pay the standard off-peak rate of $0.75 per cubic foot, enabling significant cost savings just as order volumes spike.
“This is a smart, seller-first move that reinforces Walmart’s positioning as a partner—not just a platform—during the year’s most demanding retail cycle. By reducing logistical friction and giving sellers room to breathe, Walmart is effectively helping brands focus on what matters most this holiday season: sales velocity, operational readiness, and customer experience,” cited Utkarsh Sachan, Partnerships Manager, CedCommerce.
Walmart’s Q4 fee relief could have major implications for seller planning and operational flexibility:
Term | Before Waiver | Post-Waiver (Q4 2025) |
Peak Season Storage Fee | $1.50/cu ft/month | $0.75/cu ft/month |
Standard Storage Fee | $0.75/cu ft/month | Unchanged |
Waiver Period | N/A | Oct 1 – Dec 31, 2025 |
Eligibility | WFS inventory stored for over 30 days | WFS + MCS inventory |
Action Required | Manual inventory adjustments | None – Applied automatically |
Notably, this discount is automatically applied—sellers won’t need to opt in or file requests. However, it’s important to remember that long-term storage fees still apply, so overstocking with no sales velocity strategy could still incur penalties beyond the promotional window.
As inflationary pressure continues to shape consumer behavior and margin sensitivity remains high across the eCommerce landscape, Walmart’s move signals a deliberate effort to support marketplace resilience and seller profitability during peak trading.
Moreover, it strengthens Walmart’s fulfillment ecosystem at a time when sellers are weighing the costs of alternative solutions like Amazon FBA and third-party logistics partners. For many brands, the waived fees could be the tipping point in adopting, or expanding into, WFS and MCS.
For sellers not yet on Walmart Fulfillment Services, the message is clear: now is the time to onboard.
With WFS offering end-to-end logistics, 2-day delivery eligibility, and Walmart-backed customer service, the waived fees sweeten the proposition just in time for the high-volume season.
Meanwhile, MCS—Walmart’s lesser-known but powerful multichannel fulfillment arm—makes it possible to tap the same fulfillment benefits across non-Walmart channels, including DTC websites and other marketplaces.
Walmart’s 2025 holiday fee waiver isn’t just a seasonal perk—it’s a strategic lever designed to attract and enable sellers, reinforce platform loyalty, and reduce operational strain at a time when every dollar and delivery window counts.
With the Q4 clock ticking, this is one opportunity sellers would do well to act on early, before the carts start filling and the warehouses get tight.
Etsy is increasingly shifting from keyword-based search to a fully personalized, AI-powered shopping experience. During
TikTok Shop is updating its measurement of seller communication, effective mid-2025, shifting from a 24-hour
Walmart Marketplace sellers must migrate from Item Spec 4.x to Item Spec 5.0 (OmniSpec 5)
Walmart is taking a decisive leap toward the future of retail with its newly unveiled
Retail giant eases Q4 pressure with automatic storage fee discounts across its fulfillment network In
Just a decade ago, selling cannabis was an underground market, fraught with legal risks and
Amazon has announced two significant policy updates that will impact third-party sellers across its U.S.
About the Company Brand Name: FrogShop Industry: Premium Fitness Equipment (D2C) Website: FrogShop Imagine a
The latest eCommerce Marketplace Updates & Infrastructure Report reveals a pivotal moment in digital retail.
July 2025 marks a bold shift in digital retail as Amazon completes a meticulously planned,
A New Era for TikTok: Sell on TikTok Shop Europe TikTok’s gravitational pull on global
When the US de minimis exemption ended in April 2025 and tariffs on Chinese imports
The Outside Looks Like a Goldmine. The Inside Feels Like a Minefield. They sold out
If you’re an Amazon seller, winning the Amazon Buy Box in 2025 is more than
Recent eCommerce data shows that U.S. tariffs that were expected to drive Amazon sellers toward
Experiencing an Etsy shop suspension can be both alarming and confusing. Whether you’ve received a
TikTok officially launched TikTok Shop in Japan on June 30, rolling out its in-app eCommerce experience to
The TikTok Takeover: From Lip Syncs to Checkout Clicks A few years ago, TikTok was
About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global
About the Client Shop Name: PinwheelCraftsStore Marketplace: Etsy Focus: DIY Craft Kits for Kids Location: