top selling items on etsy
Top Selling Items on Etsy in 2020 | Sell More in Best Etsy Category to Succeed

Top Selling Items on Etsy in 2020 | Sell More in Best Etsy Category to Succeed


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Etsy is a wonderland for all those who are passionate about custom-made items, vintage, or those who are into creating personalized stuff themselves. But the big question is, Is it worth selling on Etsy & if it is, then what are the Top Selling Items on Etsy? What to Sell on Etsy to make money?

Most of the newcomers who have no idea how to sell their stuff can make approximately $44,000/ year on an average while others who have done their homework well and have all the tips and tricks up their sleeves can make more than $500,000 sales.

On the contrary, you should be aware of the present trends and statistics as to what is going on with Etsy. So the wait is over, you are at the right place to get equipped with the ins-and out of what sells best on Etsy and the best selling items on Etsy.

What to Sell on Etsy | An Overview of Top Selling Items on Etsy

Here you will tour through the significant Etsy players, top items, and impactful tactics. Follow on to get a clear insight into choosing the right way to become a prosperous seller.

There will be three main segments, respectively.

But… before that let’s focus on the big Question

Is it Worth Selling on Etsy?

If you are a newbie then, You should really know how to sell on Etsy, and once started, then you should know why Etsy is the best fit for you.

Firstly,  it’s a prodigally recognized and trusted platform.

According to the annual report of Statista, Etsy has around 44.20 million and exponentially growing active customers.

top selling items on etsy

It’s sufficient to prove that Etsy has a customer base that is religiously into Etsy.

Secondly, it’s centralized. Yup, if you sell anything vintage, handmade, custom-made, etc. Etsy is your arena. On other platforms, you will face competition from oodles of sellers, who might not even belong to your genre.

E.g., Amazon, eBay, etc. as a budding craft seller if you choose any of these platforms, you will be lost in flood, and it will take you an eternity to stand out. Etsy chunks out that competition by volumes. Hence it’s better to sell on Etsy.

Thirdly, it’s easy to set-up your shop on Etsy as compared to other platforms. All you need are an active mailing ID and items to list.

Fourthly, Etsy is cheap. You have to pay 20¢/listings, and it’s valid for four months.

On eBay, it depends on the opening bid; the minimum listing fees are 50¢ whereas, on Amazon, it’s 99¢ (almost $1). Now you can see, it’s comparatively cheaper to sell on Etsy

Lastly, you get inbuilt traffic, traffic that is the relevant ante. All you have to do is niche-up your store, listing, etc. to fish out traffic specifically for your items.

Now that your question is answered let’s get back with the equally important aspect as to what you should be selling on Etsy, keeping in view the Top Sellers and respective categories.

Top Etsy Category List during COVID-19

Ever since the Pandemic COVID-19 hit the World, people’s lives as well as, the global economies have been affected. In the middle of these eCommerce market has suffered much but like never before; Creators and Artists are switching to producing different alternative from their supplies.

The latest trend in top Etsy product categories recorded a considerable shift to the household categories because of the impact of the Corona Virus; and lockdown prevailing in the countries like UK, India, Italy, France and certain parts of the US and many other countries.

The top Etsy category list includes the Art and Collectibles, Accessories, Bath and Body essentials, Outdoor and Gardening and Barware.

etsy product category COVID19

The Top Etsy Sellers.

eRank, the leading SEO website wholly dedicated to Etsy, keeps on updating and researching the performance of all the Etsy sellers. It acts as an evaluation tool for Etsy sellers, where you can have detailed insights about your store as well as the guidelines to improve it further.

Top Etsy sellers

Out of the above figures, 7 out of 10 are the sellers selling in the category of Craft and Supplies. This makes Craft and Supplies the most selling and popular product category to sell. 

PlannerKate1 is among the top sellers on Etsy 2020 in two categories with Crafts and Supplies and the Handmade category.

On the other hand, Modparty tops the Wedding and Handmade Category.

To summarise, the list of top sellers on Etsy 2020 gives the clear cut picture of what sells best on Etsy and What to sell on Etsy if you are considering to get maximum returns.

In brief, the following categories have the best selling items on Etsy.

  • Craft and Supplies
  • Handmade Items
  • Wedding essentials & Jewelry

Top Selling Items on Etsy with Categories

To make your work simpler, we have carved out a piece where you can get all that is required in one place.

This sorted Infographic will ultimately help you in deciding the more critical question you are dealing with. What to sell on Etsy?

top selling items on Etsy

Thinking to Start Selling on Etsy or Integrate your Store to Etsy. There are solutions available to guide you through.

What are the Top Selling Items on Etsy in 2020?

Going through the detailed Info-graphic. You can conclude the top-selling items on Etsy.

Let us deal with them, one-by-one in the further part of this blog.

Stick with us, We will Surprise You!

Craft & Supplies

Craft & Supplies is the top-selling category on Etsy with most sales. You can opt for craft essentials, miniatures, tools for jewelry, beads, and much more.

The best selling items on Etsy under this category are:

  • Stickers.
  • Antique Charms &
  • Hooks, Claws, and Beads


Yes, surprisingly, stickers are one of the top-selling items on Etsy. Why do Stickers Sell On Etsy like candies? Because they are cute. And people are stooges of sweet things they can’t get enough of it.

According to a report of Make For Business, it was observed that more than 80% of the Etsy shoppers and sellers are female. Need to say more?

best selling items on etsy

It’s not hidden from anyone that Etsy is a marketplace of handmade and custom made items. Just imagine if you get custom made or handmade stickers that give you a vibe of uniqueness and personal touch, you won’t be able to find any reason not to buy it.

Some of the top sticker sellers are-

Charms/Beads/Hooks and Craft Supplies

Etsy is also famous for providing you with antique charms, beads, and all types of smallest tools and essential needed in the art, crafts, knitting, and jewelry.

best selling items on etsy

Some of the top Etsy sellers in this are-

A quick tip: If you already own a shop on Etsy and want to get a profound of keywords to use for your item and shop description, tags and names etc,  type in the term in the search bar, the drop-down will show you what are the most searched terms for the items that you sell.

Handmade Items

Etsy logo itself gives another level of prestige to the ‘Custom-made & Hand-made products.’ These types of items have another level of the customer base. Buyers feel connected to products when it is hand-crafted and customized just as you want.

The top handmade items on Etsy are Handmade Stickers, Metal jewelry, pendants, and paper designs.

best items to sell on etsy

The top sellers selling hand-crafted items are


Another most loved section on Etsy is Jewelry. Most of the jewelry options available on Etsy are self-designed and mostly customized. The minimalistic designs give the vibe of ‘Straight out of a fairytale.’

Etsy is a hive of creativity; it is innate that people widely search and buy jewelry making kits and tools. They sell on Etsy as quickly as lemonade sells in summer.

Along with the designs, buyers also feel tempted to the conversational yet straightforward product descriptions. You can go through them yourself.

top selling items on etsy

The top Etsy sellers selling astounding jewelry are:

Wedding Items

Etsy proudly holds a distinction in this field. Wedding preparation without going onto Etsy is never done. Wedding invitations, dresses, and decorations for the big day can be all covered with Etsy.

The best selling items range from Bridesmaid gowns, Bachelorette shirts, Handmade Invitations, Jewelry items, and much more.

best selling items on etsy

You should definitely try the products from:


No doubt, the next trending category on Etsy is the Accessories. While on Etsy, you cannot ignore the Plaid scarves, Trendy Caps and Hats and everything else to wrap around.

Sellers around the world are selling Cute child bows, bands, Pins, and Cufflinks, Crowns, and Crochet that are too tempting to ignore.

best selling items on etsy

The top Etsy sellers of accessories are

Paper and Party Supplies.

Etsy has much more for paper lovers. Who doesn’t love the catchy and cute calligraphic planners and papercrafts? If you get party decors that define your style and taste, you will buy it for sure. That’s why party decorations are one of the top selling items on Etsy.

You can discover the Paper and Party Supplies like Scrapbooks, Stamps, and Party cards, making stationary very quickly on Etsy.

best selling items on etsy

The best you can shop at


People tend to love the clothing that reflects them. The typographic clothing items, Custom styled dresses, and Trendy shorts are sure to catch the eyes of buyers.

Etsy lets you choose from the thousands of options from Women’s wear, Menswear, and kidswear. The exotic kid’s dresses are a charm.

best selling items on etsy

The best clothing collection can be bought at

Vintage Items

Etsy is one of the few marketplaces offering to shop vintage products. Your useless articles maybe a collectible for someone at some other part of this world.

You can dig deeper into the offerings of the Etsy vintage category; it ranges from home and living items to jewelry and collectibles.

best selling items on etsy

You can rejoice the listings of

Home & Living

The Home and Living category on Etsy does not just offer some furniture and Boxes, but it is sure to make you go aww by its broad and beautiful range of items.

The top selling items on Etsy exceptionally hold some of the lovely home and living collections like Wall decors, Prayer beards, dining and servings, and Outdoor gardening and decor items too.

best selling items on etsy

The top Etsy sellers of Home and Living are

Art & Collectibles

If you are an art lover and all you want is to live around them, then Etsy is the right place to meet your cravings.

Discover the most preached and a unique set of art collections on Etsy. You can choose from Digital prints, Paintings, Drawings, and Illustrations.

best selling items on etsy

You should obviously try some of them here

Here is a Surprise!
Find the top-selling product categories on the Etsy Marketplace from this explanatory video.

How to Sell on Etsy & Earn Huge Profits

The top Etsy Sellers who made to the top-ranking are all who started from scratch and then grew day by day. The notable thing here is to be competitive and be in the market.

top etsy sellers

Top Etsy Seller Kate Antesberger, founder of the PlannerKate1, started by just posting a picture of her sticker on Instagram, and that’s how she made to Etsy and in not more than four years she became a full-fledged seller having a team of 3 creative people and 40 silhouette machine.

Another most famous jewelry store on Etsy is GLDNxLayeredAndLong started by a very talented designer Chrissy from the United States. Before starting on Etsy, Chrissy had already gained a customer base thanks to her unique and catchy work.

Chrissy’s handmade necklaces were one of the best-sold items, but demand didn’t recede even she had to shut down her shop. She figured out a way soon, and with over 5 thousand followers, 50 thousand reviews, and five stars rating, it can surely be seen that she is on top of her game.

Confused about the festive season planning? Watch our webinar and learn the best ways to skyrocket your holiday sales! Watch it here.

Beginner’s Tips and Tricks to Scale your Etsy Business

As we have already seen, from the list of best selling items and also the top sellers are offering all that. Etsy is a great platform to showcase your creativity, thinking, and ability to make different.

For your help, here are some of the proven tips and tricks that will help you scale your newly established Etsy Store and at the same time will make you climb the ladder of becoming the top Etsy sellers.

Perfect Product Combination

Etsy is not an excellent platform for a generic storefront. In order to attract shoppers, you have to create a niche for your product category and ranges.

best selling items on etsy

Go through your browsing history, and it will help you narrow down the products popping up in your mind that you can sell.

By browsing through your own history, you will come to know the perspective of random buyers who don’t have any specific motive but search for items on Etsy. Make a list of the items present on your browsing history, which will help you to see what draws the buyers during a random browsing session.

You can then go for the most tempting and feasible option that can attract many shoppers.

Keyword is the Key

After you choose to come forward with a product to sell. You should master the art of using Keywords. Etsy listings are shown according to the Etsy search algorithm known as Etsy SEO. Make Sure you make the best use of keywords in your listings. 

Include the keywords in different segments of product listings like the product title, the description, and other parts of listing. You need to get the complete insight of the Etsy SEO play, to get higher visibility of your store and thus gain shoppers.

Adopt Consistent Pricing Strategy 

As an Etsy seller, you should keep a track on your product pricing, the best way to choose the price of your product is to try out the following

Firstly, click onto your most visited random browsing item that had made you think “OMG I HAVE TO HAVE IT” at the very first glance.

Secondly, look at it carefully and note down the pointers regarding what attracted you towards it. 

Now, look at the price of the item and ask yourself whether you would need that much amount for that particular item. 

If the answer is ‘Yes,’ then observe the product and see why you want to pay that hefty amount for that item. It will help you catch the buyers’ perspective. If the answer is ‘No,’ then move on to other items and get that range of competitive pricing for those items.

At last, Try to be in that competitive bracket of pricing for your product.

Make good use of Customer Engagement tactics.

The best sellers always keep their customers intact. On Etsy, you should try to engage your customers more and more as it is a creative platform offering personalization to an extent. Make your buyers take part in the buying process and engage them through activities, thus capturing their e-mail ids and contact nos for future interests.

top selling items on Etsy

Source: Caitlyn Minimalist

Use Multichannel Platforms

If you really want to excel as an Etsy seller, you need to go for multi-channel selling, i.e., selling on multiple platforms like Amazon, eBay, Google Shopping, and more. To do this, you need to organize your inventory management, order management, and Advertising. Global eCommerce Solutions make these tasks easy for the sellers, thus helping you make more Sales from other marketplaces too.

Opening an Etsy shop without analyzing your product is not the best start. Listen to the Podcast here and know how to do it before you start your Etsy business.

What’s your Take Away?

So far, you have come to know what is rolling on Etsy. Who are the top players? What to sell on Etsy and Whats sells best on Etsy? This blog gave you enough to think about where you want to start and with what.

You can start from the very beginning and sure to reach with consistency and creativity you are a master of.

In the meantime, if you stuck anywhere or you need any help you can reach out to us over Skype for 24×7 Support.

If you are thinking of onboarding to Etsy from a framework like Magento; Magento 2; Shopify; Woocommerce; BigCommerce; OpenCart; and PrestaShop, Try the excellent eCommerce Solutions.

Take Inspiration or Start Yourself. Happy Selling!

  1. Avatar for Sanover Tasneem

    I am very happy to read this. This is the kind of manual that needs to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this best doc.

    • Avatar for Sanover Tasneem
      Sanover Tasneem

      Thank you so much Glenn for your appreciating words. Do read other blogs, specifically for Etsy Marketplace. Let me know if you have any queries/questions. I will love to answer and resolve it.

  2. Avatar for Sanover Tasneem

    Thanks for the auspicious writeup. It, in fact, has an entertainment account. Glance advanced to far introduced agreeable from you! However, how could we keep up a correspondence?

    • Avatar for Sanover Tasneem
      Sanover Tasneem

      Thank you Rotrem for your time. You can contact us through the official website in case you need any help.

  3. Avatar for Sanover Tasneem

    Very interesting read. Do you have a spam issue on this site; I also am a blogger, and I was wanting to know your situation; we have created some nice procedures and we are looking to exchange methods with other folks. Looking forward to reading more stuff like this one.

  4. Avatar for Sanover Tasneem

    Seriously, what a great reference for people who need help and advice when it comes to marketing! This is perfect!! I also learned a few things myself. Everyone interested in Etsy Marketplace should take reference from this blog.

    • Avatar for Sanover Tasneem
      Sanover Tasneem

      Thank you kartzhub that you find it interesting and helpful. Do let us know if you need any help regarding Etsy marketplace or others.

    • Avatar for Sanover Tasneem
      Sanover Tasneem

      Thank you so much IceBreakerPrintables,
      Glad thay you liked the acoount.
      Keep coming back for updates and more such write-up on Etsy.

    • Avatar for Sanover Tasneem
      Sanover Tasneem

      Thank you Stacey.
      Glad that you liked the blog.
      Keep coming back for more updated content on Etsy and counterparts.

  5. Avatar for Sanover Tasneem

    Great read on Etsy. Question about the infographic content which left me a little confused – are the total sales of those sellers in USD? For example, LouMarksPhoto total sales states 2,16,986 – is it meant to be $216,986 or is there a particular reason that it's shown like that?

    • Avatar for Sanover Tasneem
      Sanover Tasneem

      Hi Vivian,
      Hope you are keeping safe.
      Thank you so much for taking out the time to explore the blog and connecting with us.
      We appreciate your concern and are sorry that the infographic left you confused. To make it clearer, We wish to inform you that, the sales figures for each seller are in the US context and are based on "dollars"
      Meanwhile, we look up to consider it as something of utmost importance, so we will work on the infographic and get it highlighted somewhere for a better understanding of our readers.
      Hope it satisfies your concern. Let us know if we can do anything else for you.
      Thank you

    • Avatar for Sanover Tasneem
      Sanover Tasneem

      Hey Ozi,
      Thank you so much that you found the article helpful. We really appreciate you taking out the time to mention it. We always strive to provide apt and correct information to the readers in the best possible way. Stay tuned for the latest information on Etsy and other marketplaces.
      Thank you again.
      Be Safe.

  6. Avatar for Sanover Tasneem

    My biggest question is where do sellers get their supplies?? Like the jewelry charms and beads, where are they buying wholesale

    • Avatar for Sanover Tasneem
      Sanover Tasneem

      Hello Iydia,
      Hope you are doing great.

      Thank you so much for putting up this query. We are more than excited to answer it.
      To acquaint you with Etsy Marketplace – Every creator/merchants on Etsy deals in the handmade or vintage items and so the products like jewelry, charms, and beads are either their own products or else they are sourcing it from the suppliers and creating a new piece from them.

      To specifically, answer your query – If you wish to get the supplies, you can contact the online as well as offline wholesalers available dealing in these kinds of stuff. Some of them are Houseofgems, Halstead, ShineOn (mainly for jewelry) Moreover for apparels, there are some great suppliers like printify, printful, and others.

      Hope this answers your question. In case you need to connect for anything about Etsy, contact:
      Happy Etsying to you
      Have a nice day!

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