De Minimis Rule Ends: What Sellers Must Know and Do Before August 29
The U.S. will end the de minimis exemption—the rule that allowed packages under $800 to
Shop Name: CrystalHealStore
Marketplace: Etsy
Focus: Bohemian & Ayurvedic-Inspired Fashion
Location: Global
CrystalHealStore blends cultural craftsmanship with contemporary fashion. The shop’s collection of flowing dhoti pants, wrap skirts, jackets, and kimonos speaks to free-spirited shoppers who value both comfort and character. With rising interest in slow fashion and spiritual aesthetics, CrystalHealStore was well-positioned in terms of product, but its Etsy performance didn’t fully reflect its potential.
Despite having a unique niche, many of the listings weren’t reaching the right audiences or ranking well in search.
As CrystalHealStore grew its catalog, the team began noticing major inconsistencies in product visibility. Beautifully crafted items with strong appeal were receiving minimal traffic. Sales were inconsistent, and products that should have resonated with Etsy’s boho-loving audience were buried under competing listings. The underlying issue was clear: the listings needed to be aligned more closely with Etsy’s internal ranking system and search behavior.
Without strategic adjustments to content, structure, and metadata, growth would remain restricted.
Rather than continue with ad hoc fixes, CrystalHealStore opted for a data-backed optimization strategy across its catalog. The goal was to:
CedCommerce’s experts carefully reviewed and optimized each listing to improve performance both algorithmically and from a buyer’s perspective. The team applied:
Keyword Enhancements
High-intent, niche-specific keywords were integrated across titles, tags, and descriptions.
Listing Quality Improvements
Product attributes and categories were reassessed to ensure maximum relevance and search visibility.
SEO-Driven Formatting
Descriptions and bullet points were restructured for clarity, mobile readability, and buyer engagement.
Visual Refresh
Key listings were reviewed for image clarity, style consistency, and feature-driven visuals.
Within weeks of optimization, CrystalHealStore experienced noticeable growth across all tracked metrics.
Product Name |
Views (Before) | Views (After) | LQS (Before) | LQS (After) |
Tirth Jacket | 298 | 1069 | 53 | 58 |
Mokshit Kimono |
1057 | 1678 | 47 | 58 |
Joel Dhoti Pants | 182 | 723 | 32 | 48 |
Afro Vest | 81 | 191 | 37 | 59 |
Althea Wrap Skirt |
112 | 844 | 42 | 58 |
Gypsy Wrap Skirt |
154 | 2859 | 42 | 58 |
Ragini Pants |
1029 | 3220 | 53 | 53 |
Lexica Skirt |
1867 | 3759 | 32 | 58 |
Since optimization, CrystalHealStore has built stronger Etsy rankings. Instead of just relying on paid visibility, they invested in listing improvements to lay the groundwork for consistent, high-quality growth.
This upward trend is reinforced by improved search placement, better buyer engagement, and clearer alignment between product content and Etsy’s expectations.
Looking to generate sustainable growth on Etsy like CrystalHealStore?
Reach out to explore how listing optimization can fuel better visibility, higher conversions, and long-term impact.
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About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global