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A new step in AI-driven commerce offers merchants direct access to hundreds of millions of users.
Source: OpenAI
OpenAI on Monday announced Instant Checkout, a feature designed to let shoppers complete purchases directly inside ChatGPT. The tool, developed with Stripe and powered by the Agentic Commerce Protocol, enables a streamlined “chat-to-checkout” flow that removes the friction of redirecting to external websites.
The feature is currently live for U.S. Etsy sellers, giving them exposure to ChatGPT’s massive user base. More than a million Shopify merchants are expected to follow in the coming months, according to OpenAI.
For users, the experience is straightforward: ask ChatGPT about a product, view details surfaced by the AI, and, if the seller supports Instant Checkout, finalize the purchase in just one click.
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OpenAI framed Instant Checkout as more than a payment option. For merchants, it represents:
Industry analysts note that early adopters often gain visibility advantages when new commerce features roll out. Merchants planning to integrate are advised to:
OpenAI has signaled its intention to expand Instant Checkout beyond single items and across additional regions. The company is also open-sourcing the Agentic Commerce Protocol, enabling developers and merchants to experiment with new integrations and use cases.
“With Instant Checkout, we’re closing the gap between product discovery and purchase,” an OpenAI spokesperson said. “It’s about making commerce as seamless as conversation.”
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