How to Sell on Temu UK: A 2025 Market-Entry Guide

Every sale you make online in the UK comes with a cut. Established marketplaces typically charge 8 to 15 percent commission per order along with listing, subscription, storage, and advertising fees. Temu’s arrival in the UK in 2025 changes this equation. Its zero-commission model allows sellers to keep 100 percent of their sales revenue. This is not just incremental savings. It represents a structural shift in marketplace economics.

Beyond cost savings, Temu UK already attracts 20 million monthly active buyers in the UK and 467 million global users across 65 markets. In 2024, it was the most downloaded shopping app in the UK. Buyers spent more time in the Temu app than in Amazon. Consumer trust is high. Eight in ten UK buyers rate Temu as the best value and report saving an average of 25 percent compared to alternatives. By the end of 2025, Temu has committed that half of its UK sales will come from UK-based sellers. For SMEs, this creates a rare opportunity to secure market share during the platform’s rapid growth.

This guide explains why Temu UK is different, how to register and comply, how to list products effectively, and how CedCommerce helps UK businesses integrate and scale faster.

Limited-time Temu UK Seller Invite Program

Start selling on Temu UK with zero commission, no hidden fees, and access to 20M+ monthly shoppers – all with CedCommerce’s leading integration and expert account management services.

TL;DR: Why Temu UK Is an Opportunity

• Keep 100 percent of revenue with no commission and no hidden fees.
• Access scale with 20 million UK buyers and 467 million global users.
• Benefit from rapid adoption with 12.5 percent growth in EU users in early 2025.
• Leverage consumer sentiment with 80 percent of UK buyers citing Temu as best value.
• Focus on high-growth categories such as fashion, home, beauty, and electronics.
• Participate in a local-to-local strategy targeting 50 percent of UK sales from UK sellers.
• Get support through CedCommerce for integration, compliance, and growth.

Why UK Sellers Should Choose Temu in 2025: Five Pillars

1. Economic Advantage: Margin Retention

Most marketplaces deduct 8 to 15 percent commission on every order. Temu does not.

Example: For a seller generating £50,000 in monthly sales, the difference between Temu and traditional marketplaces is clear. On most platforms, 12 to 15 percent in commission would mean £6,000 to £7,500 lost each month. On Temu, sellers keep that margin.

What does this mean in practice?

• Inventory expansion: £6,000 can fund an additional 1,500–2,000 units of fast-moving essentials, creating the ability to meet higher demand without stockouts.
• Fulfilment investment: With £7,500 retained, sellers can cover the costs of faster 2-day delivery for thousands of orders, improving account health and buyer ratings.
• Customer acquisition: The same retained margin can finance targeted ad campaigns on Google, Meta, or TikTok, generating incremental traffic that compounds over time.
• Category testing: Sellers can allocate £1,000–£2,000 per month into launching and validating new product lines, diversifying beyond their core category.

In other words, Temu’s zero-commission model does more than preserve profit. It provides sellers with reinvestable cash flow that can accelerate growth, improve customer experience, and support strategic expansion. How this happens? Temu UK leverages a subsidized pricing model, real-time demand forecasting, and algorithm-driven virality. This operational approach, driven by demand and supported by subsidized seller promotions, offers increased exposure for sellers at no additional cost.

2. Buyer Adoption and Sentiment

• Scale: 20 million monthly UK buyers and 467 million global users.
• Growth: 12.5 percent increase in European users in 2025.
• Engagement: Most downloaded UK shopping app in 2024. Buyers spend more time in Temu than Amazon.
• Perception: 80 percent of UK buyers call Temu the best value, reporting average savings of 25 percent.
• Implication: Temu is not only scaling fast. It is earning consumer trust and repeat traffic which are vital for sellers.

3. Category Breadth and UK Momentum

Temu spans more than 200 categories. In the UK, growth is strongest in:

• Fashion and apparel: highly price-sensitive and repeat demand.
• Home and kitchen: essentials that drive repeat orders.
• Beauty and personal care: rapid adoption among Gen Z and Millennials.
• Consumer electronics accessories: high repeat purchase cycles.

Implication: Sellers entering these categories can secure share before saturation and use Temu to test new product lines.

4. Fulfilled by Temu Program for UK Sellers: Faster Delivery, Less Hassle

With Temu’s very own Amazon-style fulfillment model, sellers get the option to store inventory in Temu’s local UK warehouses for faster delivery and higher buyer satisfaction. Sellers can choose either:

• Self-Fulfillment: Ship orders yourself within 48 hours using approved carriers.
• Warehouse Fulfillment (invite-only): Send inventory to Temu’s US warehouses for FBA-style handling.

For UK-based sellers, this means:

• Faster shipping without handling every order yourself
• Priority placement in search and promotions
• Simplified logistics with Temu managing packing and delivery
• No customs delays or overseas shipping barriers

Temu’s local fulfillment delivers an edge similar to FBA — minus the high fees and complexity. And with CedCommerce guiding your setup, getting started is fast, simple, and seller-first.

Automate your order routing across multiple channels like Temu, Amazon, etc with CedCommerce’s UniCon Connector. Explore More.

5. Local-to-Local Commitment

By 2025, 50 percent of UK sales will come from UK sellers. Temu is actively making space for domestic businesses in a market often dominated by imports.

How to Register as a Temu UK Seller

Temu’s onboarding can be completed in approximately 24 hours if documents are correct.

Why this matters: VAT and EPR compliance are non-negotiable. Incorrect filings are the most common cause of onboarding delays.

Get complete onboarding and account setup support until you get your first order! Book a call with CedCommerce experts.

Step-by-Step Registration Pathway

Step 1: Account Creation

Register on the Temu Seller Portal. Provide company registration details (UTR or EUID).

Step 2: Document Submission

Upload the business registration certificate, VAT or OSS, proof of address, and ID of directors or owners.

Step 3: Store Setup

Choose a compliant shop name with no trademarks or restricted terms. Upload a logo that is not a solid colour and does not include religious symbols, portraits, or national flags. Provide a local UK number for SMS verification.

Step 4: Tax Configuration

Upload VAT details. Provide OSS if selling cross-border.

Step 5: Shipping Templates

Set service levels at 0 to 2 business days. Exclude regions that cannot be served.

Step 6: Financial Verification

Verification can be completed through an online bank check, proof of an existing seller account with at least £75,000 in monthly sales, or a Temu team visit.

Outcome: Verification and payout activation are usually completed within 24 hours.

How to List Products on Temu UK and Gain Visibility

• Titles: Format as [Brand] + [Details] + [Use Case] + [Product Type] + [Key Feature].
• Images: At least 800 x 800 pixels, 1:1 ratio, and three or more rotational images. Include size charts for apparel.
• Videos: Displayed at the top of listings and improve conversion.
• Attributes: Parent-child SKUs (Stock Keeping Units) with SKU ID, weight, dimensions, and EAN or UPC.
• Compliance: CE and UKCA certifications, full safety test reports (IEC, UL, CSA), and packaging photos.
• Account Health: Statuses include Active, At risk, Incomplete, or Rejected. Price edits trigger re-verification.

Quick fact: Sellers who submit complete documents at first attempt see approvals 30 percent faster.

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Key Considerations for UK Sellers

• Compliance readiness: VAT and EPR filings must be accurate. CedCommerce can support with documentation.
• Pricing competitiveness: Success on Temu requires competitive pricing, complete listings, and strong reviews.
• Account health: Monitor dashboard statuses and resolve issues quickly.
• Logistics: SLA is 0 to 2 business days. Sellers must align operations accordingly.
• Platform evolution: Temu updates requirements frequently. Sellers should monitor changes closely.

Also Read: How to Sell on Temu: A Guide for US merchants.

How CedCommerce Enables Success on Temu UK

For UK sellers, integrating with Temu is not only about registration. It is about going live quickly, staying compliant, and scaling profitably. CedCommerce acts as both a technology partner and a growth consultant.

1. Seamless Multi-Platform Integrations

• Connects Temu with both Shopify and Prestashop
• Bulk upload tools allow entire catalogues with images and attributes to be published in one go.
• Real-time inventory sync prevents overselling and stockouts.
• Automated order management pushes Temu orders directly into the seller’s store dashboard.
• Shipping and tracking sync keeps buyers updated accurately.

Value: Saves time, reduces operational risk, and improves customer experience.

2. Compliance and Documentation Support

• Assistance with VAT registration and OSS setup for cross-border sellers.
• EPR compliance support for packaging and electronics.
• Guidance on CE and UKCA certifications and test report requirements.
• Templates for store naming and logo compliance to avoid rejections.

Value: Faster approvals and fewer compliance errors.

3. Growth and Optimization Services

• Listing optimization with keyword-rich titles and attributes.
• Category strategy consulting for high-growth niches.
• Campaign setup for promotions that drive traction in the first 30 days.
• Insights into pricing competitiveness to balance profitability and ranking.

Value: Higher visibility and faster product traction.

4. Dedicated Account Management

• Dedicated account managers for onboarding and optimisation.
• 24/7 seller support for urgent issues.
• Free guided account management until the first order, covering listings, tax setup, and store configuration.
• Performance monitoring to recommend improvements after launch.

Value: Clear guidance at every step of the seller journey.

5. Early-Mover Advantage with CedCommerce

• Expedited go-live enablement with CedCommerce referral and support, often within 48 hours.
• Capture category share before market saturation.
• Positioning as early trusted partners on Temu UK with better access to promotions.

Value: A structural advantage that is difficult for late entrants to replicate.

Summary: CedCommerce provides the technology, compliance support, optimisation, and account management required to succeed on Temu UK. With expedited onboarding and free guided account management until the first order, CedCommerce ensures sellers move from registration to live selling in days, not weeks.

Sell on the Temu marketplace with confidence using CedCommerce’s leading integration and account management services.

FAQs: Selling on Temu UK

1. Does Temu charge commission?

No. Sellers keep 100 percent of revenue with no deposits or hidden fees.

2. What is the minimum payout threshold?

£1.00, with a valid charge method linked.

3. Do I need a UK number to register?

Yes, a UK mobile number is mandatory.

4. How long does verification take?

Usually 24 hours if documents are complete.

5. How quickly can my products go live?

Listings are typically live within 24 to 48 hours once approved.

6. Can overseas businesses register if they have a UK entity?

Yes. Non-UK sellers can register if they have a legally registered UK entity with VAT and a bank account.

7. Which categories perform best in the UK?

Fashion, home and kitchen, beauty, and consumer electronics accessories.

8. How does CedCommerce support sellers?

Through integrations, compliance support, listing optimisation, campaign setup, dedicated account managers, and expedited onboarding.

Why UK Sellers Should Act Now

Temu UK offers a rare combination of profitability and scale. With 20 million UK buyers, 467 million global users, zero commission, and a local-to-local strategy, sellers have both immediate access and long-term growth potential.

For UK businesses, this is more than another sales channel. It is a chance to redefine how margins are earned and reinvested. With CedCommerce providing integrations, compliance support, optimisation, and growth services, sellers can move quickly, stay compliant, and scale sustainably.

Final takeaway: Temu UK is a structural shift in eCommerce. Sellers who act now will secure leadership in their categories.