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Best eCommerce Platforms in Australia and New Zealand for Multichannel Selling

Best eCommerce Platforms in Australia and New Zealand for Multichannel Selling


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Expanding your business to a new region may sound challenging when you don’t know anything about it. But, don’t worry! This marketplace guide has got your back. It covers everything from ‘why choose Australian marketplace’ to ‘what are the best eCommerce platforms in Australia and adjacent regions such as New Zealand and entire Australasia.’ Furthermore, you will also learn about how to sell on the biggest online marketplaces in Australia and New Zealand right away.

“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.” – Paul Graham.

Keeping this quote in mind, let’s just get started!

Did you know?

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Then, what are you waiting for?

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A brief on Marketplaces in Australia & New Zealand:

The continent of Australia is quite fascinating, with a rich heritage and thriving cultures. And if we talk about eCommerce in the region, it is dominated by two countries – Australia and New Zealand, with Australia having the lion’s share. The eCommerce platforms in Australia and New Zealand regions are growing at an impressive rate. Also, they present many opportunities for the natives. Australia is one of the world’s wealthiest countries. Plus, it has the tenth-largest eCommerce market. Isn’t that interesting?

Wait! There is more.

This economically stable country has many online marketplaces such as Catch, My Deal, and Kogan. These channels offer seller-friendly platforms for local and international sellers.

Now let’s discuss New Zealand eCommerce,

An interesting fact about New Zealand is that the population here trusts and gives more preferences to domestic eCommerce marketplaces. Amazon is one of the famous platforms here. Still, its market reach isn’t as strong as domestic eCommerce platforms like Trade me.

Here are some other exciting facts that make the marketplaces in Australia and New Zealand the best region to target.

Fun Facts about the New Zealand and Australian eCommerce Market:

According to the ‘eCommerce Industry Report of 2021‘ by Australia Post and Statista report of 2021:

  • About 71.1% of New Zealand natives visited online retailers
  • Around 82% of Australian households made a purchase in 2020, up from 75% in 2019
  • Out of which, 1.3 million Australian households made their first purchase from online platforms in 2020
  • The same year, Food & Liquor items and Home & Garden goods saw triple-digit growth twice
  • As of January 2021, 70.9% of New Zealand households purchased products or services online
  • During May 2021, household participation remained high, with 5.1 million households buying online
  • The total online shopping from 1 January to 31 May 2021 has remained high in Australia, with 7.8 million households

Top Selling Product Category in New Zealand and Australian eCommerce market

To sell on the best online marketplace in Australia and New Zealand, you must know the products that sell the most in this region. Here is the list:

  • Fashion and Apparel (45.5% growth in 2020)
  • Home and Garden Decor (69.6% growth in 2020)
  • Health and Beauty (56.8% growth in 2020)
  • Hobbies and Recreational Goods (53.6% growth in 2020)
  • Food and Liquor (77% growth in 2020)

Top eCommerce Platforms in Australia and New Zealand

We have reached the most interesting part of the guide. And it is, learning about the best online marketplaces in Australia! So without wasting another minute, here’s the list of the six biggest online marketplaces in Australia and New Zealand.

  1. Catch
  2. MyDeal
  3. Trade Me
  4. Kogan
  5. eBay Australia
  6. Amazon Australia


Catch marketplace is a part of Catch Group and one of the biggest online marketplaces in Australia. Founded in 2006 and rebranded in 2017 as a marketplace, Catch presently gets around 1 million visits and about 25,000 orders per day. Moreover, this marketplace is getting over 30,000 new customers per week with one order per 2.1 seconds.

Most importantly, if you want to sell on this platform, here is what you must know.

Top Selling Product Category on the Catch marketplace

The top-selling product categories to sell on the Catch eCommerce platform in Australia are as follows –

  • Health & Lifestyle Products
  • Home Decor Items
  • Fashion Accessories
  • Sportswear
  • Grocery & Liquor
  • Pets Care Products
  • Toys and Games

Also Read: How to sell on Catch marketplace

Catch marketplace

How to Get Seller Account on Catch?

To sell on the Catch marketplace, you will need to register for the seller account. And here’s is what you need for completing the registration process smoothly –

  • A registered business with a valid business name and business number
  • Details of your warehouse location and mention the default lead time
  • Complete and correct bank account details for verification
  • Visual identity – logo, banner, etc., for your store

Sell with Catch Magento Integration!!


MyDeal is the most trusted and preferred eCommerce platform in Australia. Established back in 2011, MyDeal offers a wide range of products and the best prices to their customers. Moreover, it boasts of having over 2 million customers and thousands of sellers using this platform actively.

Here’s all you need to know to sell on the iconic marketplace in Australia –

Top Selling Product Category of MyDeal

Following are the top trending product categories to sell on MyDeal –

  • Furniture
  • Home & Garden
  • Fashion
  • Tools & Equipment
  • Electronics
  • Baby & Kids products

MyDeal Marketplace

How to Get Seller Account on MyDeal?

Like any other marketplace, My Deal also needs some details to verify sellers and their stores. Here is the list of details that you need to fill up the registration form –

  • Valid phone number and email address
  • Valid company name and the URL of the website
  • Annual Revenue details in AUD
  • Product details that you want to list on the marketplace

Sell with MyDeal Magento Integration!!

Trade Me

Trade Me is one of the dominant marketplaces in New Zealand that was founded back in 1999. In later years, it grew slowly but successfully. Soon it became the fifth most visited marketplace in 2019. As of the latest reports of April 2021, Trade Me has 5 million active members, with an average of 690,000 people visiting the site every day. Trade Me is an online auction website that shares common features with other similar websites like eBay. Buy Now and Auto bidding being a few of them.

Top Selling Product Category of Trade Me

Here are the top-selling product categories on the Trade Me marketplace –

  • General items
  • Motors: cars, motorbikes, and boats
  • Property
  • Jobs
  • Rental property
  • Antiques & Collectables
  • Pets And Animals

Trade Me marketplace

How to Get Seller Account on Trade Me?

To sell on the Trade Me marketplace, the seller must be at least 18 years old. Moreover, the sellers must be a resident of New Zealand (or Australia). Finally, here is the list of things you need –

  • Valid business name
  • New Zealand business registration number
  • Valid bank account details
  • Government-issued ID like firearms license

Sell with Trade Me Magento Integration!!


Founded back in 2006, offers a combined business for retails and services. And it includes Kogan Mobile, Kogan Marketplace, Kogan Insurance, and more. Started in a garage, this marketplace has become the biggest online marketplace in Australia. Presently, it boasts of selling over a million dollars of products a day with a growth rate of 200% to 300% per year.

And, to become a successful seller and skyrocket your sales in this region, here is what you should know.

Top Selling Products Category on Kogan Marketplace

Here is the list of top-selling products on the Kogan marketplace –

  • Tech Items and Accessories
  • Home and Garden Decor
  • Fitness Products and Equipment
  • Fashion
  • Luxury Travel

Kogan Marketplace

How to Get Seller Account on Kogan?

The sellers who want to sell on the Kogan marketplace must have the following details to register for a seller account –

  • Valid email address
  • Valid company name, company website
  • Warehouse location for verification
  • Products type and their details that you want to list

Sell with Kogan Magento Integration!!

eBay Australia

eBay is one of the largest global eCommerce platforms. And, it has the same strong presence throughout Australia. eBay has more than 50,000 active sellers and over 8 million consumers visiting each month. Ultimately, it has become another famous name of an eCommerce platform in Australia. Most importantly, this platform is famous among sellers for its wide range of high-quality products available at the lowest prices.

Here is all you should and shouldn’t do to become a successful seller on eBay Australia.

Top Selling Product Category on eBay Australia

Here is the list of top-selling product categories on the eBay marketplace –

  • Home appliances
  • Automotive tools and supplies
  • DIY Home and Garden
  • Clothing and Accessories
  • Health and Beauty
  • Food and Grocery
  • Business and Industrial equipment

Also Read: Complete List of Top Selling Items on eBay in 2021

eBay australia marketplace

How to Get Seller Account on eBay Australia?

eBay is an online bidding platform where the user can sell in two ways. It is either by personal profile or business profile. Personal profile is best for selling items you no longer want. However, if you want a more sophisticated account for selling your brand’s products. You must opt for a business account. For a business account, you will need a few more details like –

  • Valid business name and business email address
  • Valid Payment method

Sell with eBay Magento Integration!!

Amazon Australia

Amazon launched its marketplace in Australia in December 2017. Soon, it got over 2000 third-party sellers on the first day. Since then, Amazon hasn’t failed to make its impact in the Australian eCommerce market. Above all, selling on Amazon can be rewarding. This platform offers a solid customer base and a fulfillment service that makes product packaging and delivery easier for the sellers. Recently, Amazon Australia has opened doors for New Zealand sellers to provide them with a wider range of countries to sell.

Here is all that you should know before starting to sell on Amazon Australia.

Top Selling Product Category on Amazon Australia

Here is the list of the top trending product category to sell on Amazon –

  • Fashion
  • Electronics
  • Books
  • Home Decor
  • Computer Accessories
  • Toys and Games
  • Pet Supplies
  • Home Improvement

Also Read: Best Selling Items on Amazon in 2021

Amazon Australia

How to Get Seller Account on Amazon?

To get a verified seller account, a seller needs to provide the following details –

  • A valid business name and contact information
  • A credit card with a valid billing address (and can be charged internationally)
  • Phone number
  • Tax identity information

Sell with Amazon Magento Integration!!

Can you sell on these platforms together?

All these eCommerce platforms in Australia and New Zealand sound interesting. But can you sell on all of them together? Well, yes, you can. There is a concept called multichannel selling. Using it, you can sell on different marketplaces without being bound to a single region.

If stats are believed, more than 70 percent of the online sellers prefer selling on more than one platform and target multiple regions. But selling on numerous platforms and boosting your sales isn’t as easy as it sounds.

Also Read: What are the benefits of multichannel selling?

Then, how do the other sellers do it? Do they use magic tricks or complicated algorithms to achieve this?

Well, no! It’s not that complicated. They simply use eCommerce solutions developed to ease the selling process for merchants. And, you too can use it. This simple solution is called eCommerce Marketplace Integration. Here is more about it…

eCommerce Marketplace Integration

eCommerce Marketplace Integration is a simple eCommerce Solution developed by CedCommerce. This solution connects the sellers’ online stores and other marketplace panels with a centralized platform. It allows sellers to easily view all their inventories listed on other marketplaces, track new orders, and do more.

This automatic solution converts time-consuming manual tasks into automated ones. It not only saves many hours and effort but also reduces the chances of errors. And, as you know, even small mistakes can ruin your business, then why take a chance?

Also read: Benefits of Multichannel Marketplace Integration.

To Conclude

By targeting the top eCommerce platforms in Australia and New Zealand, you can boost your sales and make a strong presence in these regions. This process becomes smoother and more effortless when done using eCommerce marketplace integration. It is because multichannel selling can become challenging if all the tasks involved are done manually. You can read more about the challenges of multichannel selling if you don’t believe it!

Are you ready to sell on the biggest online marketplaces in Australia and New Zealand?

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