eBay is rolling out eBay Live in the UK, offering sellers a new way to connect with buyers and drive sales through live streaming. If you’re a seller, especially in Fashion and Collectibles, this is a game-changer. Here’s what you need to know and how to take action.

What’s eBay Live?

Think of eBay Live as your own virtual shop, live-streamed directly to buyers. You present your items, interact with potential customers in real-time, and facilitate instant purchases through auctions or “Buy It Now” options. The platform aims to create a more engaging and personalized buying experience, fostering brand loyalty and potentially boosting sales.

Impact on Sellers:

  • Increased Visibility: Live streams put your products directly in front of a highly engaged audience.
  • Enhanced Customer Interaction: Real-time chat lets you answer questions, build rapport, and overcome objections, leading to more confident buyers.
  • Direct Sales Opportunities: Buyers can purchase items directly during your stream, streamlining the sales process.
  • Early Adopter Advantage: Getting in early can position you as a leader in this new format, attracting a loyal following.

Actionable Steps for Sellers:

  • Register Your Interest: The first and most crucial step. Apply for the eBay UK Live program here. eBay is currently onboarding sellers by invitation, so registering increases your chances.
  • Prepare Your Inventory: Identify products suitable for live selling. High-quality, visually appealing items are ideal. Consider unique or collectible pieces that spark interest.
  • Master the Format: Research successful eBay Live streams to understand the best practices. Focus on clear product presentations, engaging storytelling, and active interaction with the audience.
  • Invest in Equipment: While a smartphone can work, consider investing in a decent camera, good lighting, and a stable internet connection for a professional-looking stream.
  • Promote Your Streams: Once you’re accepted, let your existing customers know about your live events via email, social media, and eBay store announcements. Build anticipation for your next stream.
  • Stay Updated: eBay Live is a developing platform. Regularly check for updates and new features to maximize your selling potential.

eBay Live is a significant opportunity for UK sellers. By registering your interest, preparing your inventory, and understanding the platform, you can position yourself for success in this exciting new era of eCommerce. Don’t miss the chance to connect with buyers in a dynamic and engaging way – go live!

Source: ChannelX

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eBay UK Live Program 2025