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Sell on Target Plus with UniCon
Bring your products to Target’s curated marketplace and manage listings, inventory, pricing, orders, and marketplace operations through UniCon, from one centralised system.
*Already approved to sell on Target Plus? Connect your account with UniCon and start operating from one place.
WHY SELL On Target Plus
Target Plus combines Target’s digital reach with a deliberately curated marketplace model, giving selected brands a more controlled way to reach Target guests.
Reach Target’s Digital Audience
Reach 100M+ guests, with 50M+ weekly visits across Target.com and the Target app.
Sell in a Curated Marketplace
Target Plus is carefully curated rather than an endless aisle, helping selected products and brands stand out.
Avoid SKU-Level Competition
Target Plus uses one dedicated seller per SKU, removing seller-on-seller competition on the same item.
Grow with a Marketplace Target Is Scaling
Target reported approximately $1B in third-party digital sales in 2024 and has stated a goal of growing that business to more than $5B by 2030.
Keep Control of Your Brand
Maintain control of your product presentation, assortment, pricing, promotions, and how your brand appears on Target Plus.
Target Plus Is Curated. If You’re Approved, UniCon Gets You Connected.
Target Plus is not an open marketplace. Sellers must be approved by Target. If you already have a Target Plus account, connect it with UniCon and begin managing your marketplace operations. If you are not yet approved, apply to Target Plus first and connect UniCon once your account is ready.Connect Target Plus with UniCon Apply to Target Plus
US based business registered under US lawAbility to provide a W-9, EIN, and DUNS numberProducts aligned with Target’s quality standards and customer expectationsAbility to meet Target Plus operational and fulfillment requirements
Connect your existing commerce operation with Target Plus and manage the core workflows needed to keep your marketplace business running.
01
List & Manage Products
Bring products from your supported source into UniCon and prepare them for Target Plus with titles, descriptions, images, variants, identifiers, and marketplace-specific product data.
02
Map Categories & Attributes
Map your existing catalog to Target Plus categories and required attributes so marketplace-specific product data is easier to manage at scale.
03
Keep Inventory in Sync
Synchronize inventory between your source system and Target Plus to reduce manual stock updates and lower overselling risk.
04
Manage Marketplace Pricing
Keep Target Plus pricing connected with your source and apply supported marketplace-specific pricing rules where available.
05
Centralize Target Plus Orders
Bring Target Plus orders into your existing workflow and synchronize supported shipment and tracking updates back to the marketplace.
06
Operate from One Dashboard
Monitor products, inventory, orders, sync status, and exceptions for Target Plus alongside your other supported marketplaces in UniCon.
One Catalog. Every Marketplace.
Target Plus Today. Your Marketplace Operations in One Place.
UniCon is CedCommerce’s centralized multichannel system. Connect Target Plus with the commerce systems you already use and manage products, inventory, pricing, orders, and marketplace workflows from one operating layer.
Launch and manage supported marketplaces from a centralized catalog and operations layer
Reduce repetitive marketplace-specific product and inventory work
Bring marketplace orders into connected fulfillment workflows
Keep teams focused on one operating system instead of jumping across marketplace portals
Operate Target Plus alongside
Target PlusAmazonWalmartTikTok ShopeBaySHEINTemu
10K+Sellers served by CedCommerce
$4B+GMV processed through CedCommerce integrations
Target says it aims to provide applicants with a status update within 30 days of submission. For brands that move forward, Target says its typical acquisition process can take approximately 3–6 weeks before transitioning to onboarding, depending on business complexity.
Target currently states that there are no monthly seller fees. Referral rates and other marketplace-related costs still apply.
Target currently states that there is no minimum or maximum SKU count required to launch on Target Plus.
Target Plus is Target’s curated third-party marketplace. Approved sellers can offer selected products to Target guests through Target.com and the Target app.
Yes. If you already have an approved Target Plus account, UniCon can connect that marketplace with your supported source system and centralize the workflows enabled by the integration.
Yes. UniCon is designed as a centralized multichannel system, so supported marketplaces can be operated from one catalog and dashboard.
No. Target Plus is curated. Businesses must apply and be approved by Target before they can begin selling.
Target currently requires sellers to be U.S.-based businesses registered under U.S. law, able to provide a W-9, EIN, and DUNS number, and able to offer products that meet Target’s quality standards and customer expectations.
Connect your supported source system and Target Plus account in UniCon, configure catalog mappings and marketplace settings, and use UniCon to synchronize the supported product, inventory, pricing, order, and fulfillment workflows.
Sell on Target Plus Without Adding Another Operational Silo.
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