How Anchor & Crew, a Jewellery and Fashion brand, went truly international by selling on Fruugo?

Andrew Warner started his business of selling Jewellery and Fashion related products 5 years ago. He got his store, anchorandcrew.com, developed on BigCommerce and it is based out of Derby, Great Britain and comprises of a small team [1-10].

The product line consists of customized and standard bracelets, luxe, leather bags, clothing & wear, prints & notebooks, and accessories. Andrew manufactures the products with his team after sourcing the raw materials. Also, he uses his own infrastructure to fulfill the orders.

How did it start?

Andrew was looking to diversify his sales channel and he understood the true potential of his products and believed that his products have a truly international audience. After researching he figured out Fruugo to be a marketplace where not only can find the true audiences for his products but he can attract international customers too.

Once he got in contact with Fruugo, being official channel partner of Fruugo, CedCommerce was recommended to him by Fruugo to automate his sales related operations.

What did he want?

He was looking for a solution which became an extension of his BigCommerce store so he doesn’t have to juggle between multiple interfaces. Also, the solutions must empower him regarding the diversification of the sales channel. And at the same time, he wanted all the sales related operations to get automated and the solution should not feel heavy to his pockets. He wanted the solution to be high on security and reliability parameters too.  We understood his requirement and set out to fulfill the aim of Andrew, he needed a solution which can:


→ transfer all of the products of his liking to sales channels in one-go;

→ updates all the information between different platforms in real-time

→ synchronization of inventory status and orders status between platforms in real-time

→ ensures higher visibility of products and reaches out to more potential customers with better conversion rates

The solution offered:

We aligned a dedicated Merchant success manager to oversee his launch, maintain a great seller scorecard and provide expert product training to make him familiar Fruugo. The solution included the following features:

→ Easy product Listing;
→ order management;
→ real-time information update
→ error notification;
→ inventory update;
→ Bulk upload;
→ and order automation

The result:

The solution not only enabled him to reach out to his potential customer in high numbers, but it also converted them to buyers as well. Also, he is hopeful of capturing large audiences with his association with Fruugo. At the same time, offered the solution to his woes with Seamless selling experience, Inventory Management, Order Management, and Synchronization.


Andrew attributes his success to Fantastic support by the team which was extremely helpful. He recommends the CedCommerce solutions for BigCommerce by the virtue of the technical support he got.

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