Google Shopping Actions: The Big Opportunity for BigCommerce Sellers
Running short of time? Get PDF of the blog in your mail.
BigCommerce seller have the opportunity to sell on Google and diversify the business. The big question is how to sell on Google shopping? and how much does it cost to sell on Google? Google Shopping Actions will help customers to buy the product from multiple platforms of Google. These platforms include Google Express, search, display, voice Assistant and Google Home. In this manner, the seller can sell on Google Shopping as well as boost the product visibility manifolds.
Google Shopping Actions US is open for Merchants in India and Canada: Start selling cross-border to customers in the US, from either India or Canada without any fuss, right away.
Why Google Shopping Actions is important for BigCommerce sellers?
The sellers will experience a high conversion rate (usually 30% or more) without spending a lot. Being a retail-oriented platform it enables sellers to build customer loyalty by integrating loyalty programs during the checkout process (fewer clicks equates to better conversion rate).
Payment needs to be done only after the product is sold and the seller will prefer to pay upon purchase instead of paying for product views.
Image credit: Disruptive Advertising
Listen to our Spotify Podcast for emerging trends shaping the eCommerce in 2020!
BigCommerce seller’s basic requirements for how to sell on Google Shopping?
To sell on Google Shopping for BigCommerce sellers becomes easy upon the incorporation of the BigCommerce store on Google Shopping. Installation to profiling all step are illustrated in step by step guide.
The BigCommerce store owner must own a bank account in the US. His warehouse should be within the US to ship the orders.
Other than that, to sell on Google Express he should have an account on Google Merchant Center. It is also necessary to have Google Shopping Actions approved. It is easy you can get it done here.
Why is Google Shopping Actions the Right Choice?
Increased Customer Loyalty
Features like personalized product recommendations and single click reordering will convert the new customer into loyal customers.
Business Expansion on Budget
The pay upon purchase model makes Google Shopping an inexpensive method to surface your products on numerous Google enabled platforms like Google Search, Google Express App, and Google Home.
Your product will be advertised in front of the right audience only who are ready to purchase the product
How much does it cost to sell on Google shopping?
The commission rate for selling on Google Shopping Actions is between 5% – 15% of product cost subjected to the product category. The commission rate for most of the products is 12%
Learn more about How to Sell on Google Shopping?
How do you rank on Google Shopping Actions?
Negative Keywords – Regularly monitor the keywords (search queries) for which your ad is showing up. If it is shown for something that is no way related to your product, add that keyword in the Negative Keywords list.
Product Category – Insert the correct product category in “google_product_category” and Google Product Taxonomy list will be helpful to determine the right category.
If you choose a broad category, your product will appear for the maximum number of search queries or keywords. This could also bring the majority of irrelevant customers to your products. The category should be broad enough but not too broad.
Image Link – Add a link to the product image under the “image_link” field. When clicked it should open up a high-quality image (800 x 800 px at least) with no text, watermark or logo
Discounts – Customer prefers to avail discount all the time. These ads have edge over the products with no discount hence, are shown above other products.
CedCommerce is trusted integration partner of Google Shopping Actions.
Do you have to pay for Google Shopping Actions?
There ain’t any minimum criteria like the minimum cost for Google Shopping Actions. No minimum daily budget also cost per click can be as low as $0.01.
How to drive traffic on Shopping Actions with Google Shopping Campaigns?
It is very important to update the correct status of the product. Google will consider your product as ‘new’ unless it is specifically as one of the below.
If the condition is found to be different then the chances of product getting disapproved are very high.
It is wise to use the size type option to further enhance the data quality and eventually make up for great customer experience
Products that are optimized (attribute wise) will have a better chance to stand out and appear for search queries done with buying intent. These attributes are though not limited to titles and descriptions but, optimizing them (key attributes) is important to appeal to customers.
Put search terms (that are done with buying intent) in your product titles and descriptions. This will particularly will uplift the product quality score and it is an important factor to make the product appear for multiple search queries by customers.
Sellers have up to 5000 characters for product descriptions means lots of opportunities to optimize it for better user experience.
Reviews: Words of appreciation are the most notable source of trust that lasts forever. These will help Google to understand your product is credible, genuine and famous enough to be placed at top of the search result.
More Positive Reviews you Receive – More New Customer You will Attract
It is required when a seller resells goods manufactured by the third party
Product Quality Score:
Products with good quality score have more chances to appear high in the search result.
- Classify products into the most appropriate category
- Order fulfillment is always done in a timely manner
- Lower the Order Defect Rate (ODR). It can be maintained by 2 important factors.
- If the number of product returns is very less in comparision to total sale in a specific period.
- If the number of products with negative feedback is very less in comparison to total order processed in a particular time frame.
If you are running a sale on website then it needs to be reflected on your ads too. This can be done by creating promotion with a start and end date.
Sale Price Annotations:
A sale is the best opportunity to attract customer attraction. Sale price annotations make your product stand out and capture cutsomer’s attention by telling the amount customer will save.
The product will be shown with the sale price and original price (as strikethrough).
What are the Top Tips to Increase Sale (by avoiding product disapproval) on Shopping Actions?
Enable auto-update of items to prevent disapproval, if product quantity or price on the landing page is different from product data. This will ensure only updated information is displayed in ads.
Here is how to do it!!
As the page is crawled multiple times so avoid moving the location of price info within the source code of landing page.
Changing product id means Google consider it as a new product, It again needs to be approved to be shown in ads. It is a time intensive process upto 3 business days.
Another downside of changing product id will be, product performance for the last seven days will not be taken into consideration.
Use GTIN (only for the product that is manufactured by the third party) to make the ads rich and easily found. As it helps Google figure out what product is being sold by the seller.
Never let the customer put stress on the brain to figure out anything about the product. Avoid it completely by selecting the right variant else you are planning to adversely impact the customer experience.
How do I get my products to show up in Google Shopping?
An important question often bothering new seller is How do I optimize product image to increase visibility on Google Shopping?The best way is to follow image optimization guidelines laid down by Google. Upon compliance with below points, none of the product listings will be disapproved of Google Shopping Actions.
- Avoid using any kind of borders around the images.
- It is recommended to use a light-colored background (preferably, gray or white). Using text overlay, logo or watermark will hamper image visibility.
- It is better to avoid background that is dark, multicolored or has a pattern.
- Perfect image size range between 32*32 px and 64*64 px.
- If you plan to sell clothes go for 250×250 px or more.
- The product should be clearly visible. Add the extra images like product close-ups.
- Product images with noise or blur will always fail to impress the customers.
The more your product is seen by customers, the higher are the chance your product will be sold.
It is recommended to list products using Google Shopping via Google Merchant account associated with Google Ads. Learn more
What are the important attributes of my products?
Mostly your product is bound to belong to one of the below categories. Mention the below attributes depending upon your product category.
Electronics – Tech Specs + Brand + Model + Product type.
Apparel – Color + Size + Material + Product type + Brand + Gender.
Books – Author + Title + Format (hardcopy or eBook) + Genre.
Goods – Brand + Size + Quantity + Weight.
Food & Beverages – Product type + Brand +Weight + Count.
How CedCommerce will help Boosting Sales with Integration Solution for BigCommerce Sellers
BigCommerce sellers will experience a boost in terms of sale due to CedCommerce Integration solution in the following way
Automation of fetching orders from Shopping Actions account to the BigCommerce store. This means no need to manually update hundreds of orders instead use that time to optimize ads for more selling.
Upload products in bulk with the app in a hassle-free manner. Even thousands of products can be uploaded within minutes.
The profiling feature of the app will ensure BigCommerce sellers will be able to practice better control over which features should be displayed on what products. They will be able to add a custom attribute for certain products. This will help in providing improved customer experience as well as stay competitive.
Upon integration, the product will be visible to millions of potential customers. It is an opportunity to grow your brand as well as earn loyal customers on account of the smooth and secure checkout process.
The Integration solution for BigCommerce sellers will help sellers to reach the next level of online selling, emerge as a top seller on a leading marketplace and stay ahead of the competitor.
Google shopping actions is one of the most prominent platforms to sell the product on the world’s most sought after search engine. It is good to acquire new customers as well as sell more to the existing customers.
The high rate of conversion than text ads attracts lots of sellers. The competition is set to soar. BigCommerce sellers can remain competitive by following the best practices that are bound to boost their sales on Google Shopping Actions.
Now, you are well versed with how to sell on Google Shopping ? Would love to hear about any hurdles faced during the selling.
You may be interested in the following:
- CedCommerce named BigCommerce certified partner
- Complete Guide for BigCommerce Users to Sell on Google Shopping
- Tips to Grow Your DropShipping Business on BigCommerce