Amazon’s Washington State Ad Tax: What Sellers Need to Know
Reading Time: 3 minutesAmazon recently announced a significant change for sellers advertising in Washington state:…
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already searching, comparing, and even buying long before the turkey hits the table. With nearly half of shoppers starting in August–October, and 55% buying before Thanksgiving. Holiday shopping has shifted, and so should your Holiday season strategies, so you can attract early BFCM shoppers before black friday.
For sellers, this shift in buying behaviour is good news:
The question is: will they find you or your competitors first? Use this BFCM preparation guide that breaks down everything you need to and get ahead:
By the end, you’ll have a complete strategy to attract early BFCM shoppers to turn August–October browsers into loyal, high-value customers, long before your competitors flood the ad auctions.
Early BFCM shoppers aren’t just browsing; they’re buying earlier, spending more, and costing you less to reach.
For sellers, this means higher returns with lower risk. Capture them early and you’ll:
Example: An apparel brand that ran an “Early Holiday Picks” campaign in October saw 35% higher ROAS vs. their BFCM push, while avoiding fulfillment bottlenecks.
Timing makes or breaks your early bird strategy. Data shows the sweet spot is 45–60 days before BFCM.
What sellers should do:
Pro tip: Launch a campaign in September (educational + soft promos), then turn up the urgency with targeted October campaigns.
Catching early bird shoppers means meeting them where they search, scroll, and shop, before November.
Bottom line: Early shopper acquisition isn’t about discounts first; rather, it’s about being visible and relevant before everyone else floods the channels.
Early bird shoppers want exclusivity and convenience, not just discounts. Hence, the right promos can convert them before the BFCM rush hits.
Example: A beauty brand ran an October “Early Bird Bundle” campaign with limited stock—result: 28% higher AOV vs. single-product sales.
Early bird buyers are planners—they’re primed to spend more if you package value the right way.
Pro tip: Early bird customers generate 25–40% higher AOV and 44% better repeat rates than peak-season shoppers (Simon Data).
Each platform has unique features you can tap into for early bird campaigns. Winning in September–October means tailoring tactics to each channel.
Pro tip: Marketplaces (Amazon, Walmart, eBay, Etsy) maximize reach early, while Shopify/WooCommerce/TikTok help you build direct customer loyalty. Run them in tandem.
Winning early shoppers isn’t just about promos—it’s about making sure they can find you online and glide through your funnel.
Create evergreen URLs (avoid “/2025-holiday”) so pages can rank year after year. Publish in September to capture October search traffic. Add seasonal keywords like “early holiday deals” and “pre-BFCM sales”.
Use FAQ schema for conversational queries: “When should I start holiday shopping?” Add Product schema with stock and pricing to improve CTR in search.
Link gift guides and promos from homepage + nav early. Cross-link products inside guides to funnel buyers directly to checkout.
Set up email/SMS drips for early browsers: start soft (guides, tips), then move to urgency (countdowns, bundles). Use behavioral triggers (abandoned browse, cart reminders) tailored for early shoppers.
Ensure mobile-first design—60%+ of early shoppers research on phones. Enable fast checkout (Shop Pay, PayPal Express, guest checkout) for frictionless conversions.
Pro tip: Treat your early bird landing pages like mini BFCM hubs—SEO-friendly, promo-ready, and built to convert.
Publishing in late August gives you just enough runway to capture early BFCM shoppers’ demand. Here’s a week-by-week roadmap starting Aug 26:
Pro tip: By the time November hits, your early campaigns should already be driving sales. Use that data to scale smartly into the BFCM weekend.
Early BFCM shoppers are already active, and they’re the difference between a stressful BFCM weekend and a profitable, steady season. By targeting via the right holiday content SEO guide for sellers, you’ll spend less, convert more, and build loyalty that carries into the holidays. At CedCommerce, we help sellers like you stay ahead with done-for-you holiday marketing services: campaign setup, SEO optimization, marketplace promotions, and store management across Shopify, Amazon, Walmart, Etsy, eBay, and TikTok Shop.
If you want to capture early bird demand without the guesswork, our team can help you launch and scale before the rush.
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