About the Brand

Name: Intense Oud
Industry: Luxury Fragrance
Location: US 

Luxury isn’t just a label—it’s an experience. For Intense Oud, that experience is bottled in every fragrance they sell. As a premium reseller of over 100 exotic perfume brands, Intense Oud had the products that turned heads, but on Walmart Marketplace, they struggled to get noticed. That’s when they partnered with CedCommerce. Through strategic listing optimization, powerful advertising, and razor-sharp Buy Box strategies, Intense Oud went from modest monthly sales to generating over $1.3 million in revenue, making it a standout player in the luxury fragrance niche on Walmart. 

The Challenge 

When Intense Oud partnered with CedCommerce, the brand faced hurdles that stifled growth on Walmart Marketplace: 

  • Unoptimized Listings: Titles, descriptions, and attributes lacked Walmart’s SEO structure.
  • Low Sales: The Monthly revenue was stagnant at ~$4,000.
  • Buy Box Competition: High competition as a reseller.
  • Inefficient PPC: High ad spend with low returns.
  • Minimal Brand Visibility: 100+ fragrances had limited traction.
  • No Defined Growth Strategy: The account lacked direction for scale. 

The Solution 

1. Listing Optimization 

  • Optimized 1,700+ product listings using high-volume keywords.
  • Enhanced titles, features, and attributes for Walmart’s SEO.
  • Boosted organic visibility and product discoverability.

2. Buy Box Wins 

  • Manual repricing and strategic use of repricer tools.
  • Ensured competitive pricing and prompt fulfillment. 

3. Targeted Advertising 

  • Focused on long-tail, high-conversion keywords.
  • Real-time campaign optimization for better ROAS.
  • Scaled ad efforts while keeping the Advertising Cost of Sales (ACoS) under control. 

4. Promotions & Offers 

  • Deployed strategic promotions and bundles.
  • Leveraged Walmart’s discounting tools to increase CTR. 

5. Retargeting & Loyalty 

  • Rolled out retargeting ads for cart abandoners.
  • Incentivized repeat purchases through targeted email offers. 

Overview of growth achieved

Sales grew by 333.95%
Orders were up by 796.09%

Growth through advertising

CTR improvement led to higher conversion rates (from 5.15% to 9.94%).
ROAS nearly doubled in one year. 

Cumulative Performance: The Impact 

  • Total Sales: $1,361,429
  • Units Sold: 49,699
  • PPC (Pay Per Click) Sales: $775,273 (57%)
  • Ad Spend: $97,633
  • TACoS (Total Advertising Cost of Sales): 7.17% 

Achievements 

  • $1.3M+ in sales since onboarding
  • Buy Box victories via pricing strategies
  • Ad ROAS soared from $6.12 to $11.05
  • Enhanced repeat sales with strategic remarketing
  • Wider Walmart visibility for 100+ perfume SKUs
  • Scale-optimized listings for new SKUs
  • Strengthen branding with enhanced content & marketing
  • Optimize ad strategies using deeper data layers
  • Utilize new Walmart tools for richer promotions 

From unoptimized listings and underwhelming sales to a $1.3M success story, Intense Oud’s journey highlights what a focused strategy and expert marketplace management can achieve.

Tags:
customer success story Walmart Case Study