eBay Live’s 24 Hours of Drops Shows Growing Buyer Demand for Sellers
Reading Time: 3 minutes eBay has shared early results from its 24 Hours of Drops…
About the Brand
Name: Intense Oud
Industry: Luxury Fragrance
Location: US
Luxury isn’t just a label, it’s an experience. For Intense Oud, that experience is bottled in every fragrance they sell. As a premium reseller of 100+ exotic perfume brands, Intense Oud had the inventory, the appeal, and the customer demand but their Walmart Marketplace presence wasn’t reflecting it.
Before partnering with CedCommerce, the brand struggled with low visibility, weak listing structure, inconsistent Buy Box wins, and limited ad performance. After partnering with CedCommerce, Intense Oud scaled to over $2.22 million in marketplace GMV, 85,665+ orders, and 82,949+ units sold, transforming into one of the strongest performers in the luxury fragrance category on Walmart.
The Challenge
When Intense Oud partnered with CedCommerce, the brand faced hurdles that stifled growth on Walmart Marketplace:
- Unoptimized Listings: Titles, descriptions, and attributes lacked Walmart’s SEO structure.
- Low Sales: The Monthly revenue was stagnant at ~$4,000.
- Buy Box Competition: High competition as a reseller.
- Inefficient PPC: High ad spend with low returns.
- Minimal Brand Visibility: 100+ fragrances had limited traction.
- No Defined Growth Strategy: The account lacked direction for scale.
The Solution
1. Listing Optimization at Scale
- Optimized 1,700+ product listings
- Added high-volume keywords, structured attributes, and SEO-friendly titles
- Improved organic discoverability and category ranking
2. Buy Box Acquisition Strategy
- Manual + automated repricing
- Competitive pricing based on real-time market tracking
- Faster order acknowledgment to strengthen Walmart’s trust signals
3. Advertising & ROAS Optimization
- CedCommerce reengineered the entire ad structure:
- Focused on high-intent, high-conversion keywords
- Reduced wasted spend and improved bidding logic
- Shifted budget to campaigns with stronger conversion signals
This resulted in:
- $154,870.13 ad spend
- $1,052,620.17 attributed ad sales
- ROAS of $6.80 overall, peaking significantly higher in growth months
- 546,388 clicks and 176,463,732 impressions
4. Promotions, Deals & Seasonal Bundles
- Launched strategic discounts, bundles, and BOGO offers
- Increased CTR and boosted ranks during peak periods
5. Retargeting + Repeat Purchase Strategy
- Re-engaged high-intent customers
- Boosted returning buyer rate using email + remarketing triggers
The Impact: 30-Month Cumulative Performance
The numbers make one thing clear: with the right strategy and continuous optimization, Intense Oud transformed Walmart from an underperforming sales channel into a high-velocity growth engine. This momentum now positions the brand for even greater expansion across categories and SKUs.
