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About the Brand 

Name: Vanity Slabs Inc

Industry: Trading Slabs-

Vanity Slabs Inc. is a niche brand offering premium trading slabs designed for collectors, hobbyists, and enthusiasts who value high-quality protection for their trading cards and collectibles. As the brand expanded its footprint on Walmart Marketplace, Vanity Slabs partnered with CedCommerce to improve sales performance, optimize advertising strategies, and build a strong operational foundation for long-term marketplace success. 

The Challenge 

Before CedCommerce stepped in, Vanity Slabs was facing several marketplace performance hurdles that limited both visibility and sales velocity: 

1. New Account With Low Sales Traction

Despite having strong-quality products, the account struggled with initial visibility and ad performance due to limited historical data and no prior sales momentum. 

2. Suboptimal Listing Quality 

Listing quality scores hovered around 31%, with content & discoverability at just 30%. This directly impacted organic discoverability and ad relevance. 

3. Performance Standards Below Walmart Benchmarks 

Pro Seller Badge criteria were unmet — low on-time delivery rate, insufficient order volume, and a trending catalog with listing quality under 60%.

4. Lack of an Ads Strategy 

No structured advertising plan was in place, and the brand needed immediate RoAS-positive exposure to boost early sales.

5. Missing Fast-Shipping Advantage 

Top-ranking competitor listings were consistently offering 2-Day/3-Day shipping, putting Vanity Slabs at a discoverability disadvantage.

The Solution 

CedCommerce deployed a comprehensive, multi-layered optimization plan—covering ads, listings, growth levers, and operational compliance—to accelerate Vanity Slabs’ marketplace performance. 

1. Ads Strategy Built for High Exposure & Early Wins 

CedCommerce launched a strategically crafted Automatic Sponsored Products campaign to maximize visibility instantly.

Key actions:

  • Selecting products with high listing-quality scores but low/no sales to kickstart conversions.
  • Using Walmart’s relevancy algorithm to map optimized titles, descriptions, product categories, and keywords.
  • Iterative trend-based optimization aligned with seasonal spikes and category demand.
  • Continuous research on CPC patterns and competitor bids for efficient RoAS. 

2. Listing Quality Overhaul for Better Discoverability 

To improve organic visibility and support ad performance, the team executed a full content optimization sprint.

Actions included:

  • Detailed keyword research for titles & key features.
  • Restructuring descriptions for clarity, buyer confidence, and conversion-focused messaging.
  • Leveraging Walmart’s listing-quality algorithm to boost relevancy.
  • Ensuring category accuracy for better search positioning. 

3. Operational Fixes for Account Health & Seller Performance 

A complete audit of performance standards revealed:

  • Low on-time delivery rate
  • Cancellation issues
  • Insufficient 90-day order count
  • Catalog listing quality shortcomings 

CedCommerce addressed these by:

  • Preparing a detailed seller performance report
  • Setting clear corrective steps
  • Recommending 2-Day/3-Day shipping to align with top competitors
  • Ensuring policy adherence and active days compliance 

These improvements were essential to make the brand eligible for the Pro Seller badge.

4. Close Collaboration & Reporting 

Weekly coordination, performance monitoring, and tactical adjustments enabled steady growth in:

  • Organic sales ($5,880.77 in recent organic revenue)
  • Order volume (257 orders in the same period) 

Growth Opportunity dashboards also showed continuous improvement over time

Growth Snapshot 

  • Consistent ad visibility and performance across two months.
  • Organic sales uplift supported by improved listing scores.
  • Major performance leap in growth opportunity metrics. 

The Outcome 

CedCommerce’s integrated optimization strategy resulted in a powerful turnaround for Vanity Slabs:

1. Pro Seller Badge Progress

Before: 

  • On-time delivery: Below target
  • Cancellation rate: Not meeting criteria
  • 90-day order count: 0
  • Listing quality ≥60%: Not met 

After: 

  • Delivery rate: 100%
  • Cancellation rate: 0.68%
  • Orders in the last 90 days: 155
  • Trending catalog listing quality ≥60%: 70% 

2. Buy Box Win Rate Surge 

From 52% to a remarkable 97%. This jump significantly improved daily impressions, traffic, and conversions.

3. Strengthened Marketplace Momentum 

  • Organic revenue of $5,880+ in 2 months
  • 257 organic orders
  • Sustained ad performance with high RoAS
  • Enhanced visibility through optimized listings
  • Better operational compliance and competitive positioning 

Conclusion 

The Vanity Slabs × CedCommerce partnership showcases how a struggling new Walmart account can rapidly scale through:

  • Smart ads strategy
  • Precision-led listing optimization
  • Strong operational discipline
  • Competitive shipping improvements
  • Continuous collaboration 

From low visibility to dominant Buy Box ownership, Vanity Slabs achieved a marketplace success that strengthened both short-term performance and long-term growth potential, firmly positioning CedCommerce as the integration and growth engine behind the success.

Tags:
Walmart Case Study Walmart Success Story