Bronze Cactus Sunless Achieves Massive Business Growth With CedCommerce

About the Brand

Bronze Cactus Sunless is a Southern Utah-based beauty brand that prides itself on offering high-quality self-tanning products, skincare, apparel, accessories, tanning oils, and teeth-whitening solutions. Voted ‘Best of Southern Utah 2020,’ the brand is committed to changing the beauty standard, empowering individuals to feel confident, fearless, and full of self-love. Bronze Cactus Sunless is dedicated to creating products that are both effective and healthy for the skin, with all items curated from natural ingredients and free from chemicals, animal derivatives, and preservatives.

Industry:
Beauty & Skincare (Self-Tanning and Related Products)

Location:
Southern Utah, United States

The Challenge

As a new entrant in a highly competitive industry, Bronze Cactus Sunless faced several key challenges:

• Low Brand Awareness: Despite offering high-quality products, the brand struggled to capture a wide audience and raise awareness among its target demographic.
• Lack of Goal-Oriented Digital Marketing: Bronze Cactus Sunless lacked a structured digital marketing approach, preventing them from effectively reaching their ideal customers.
• Building a Robust Online Presence: Establishing a strong online presence was essential, but the brand was facing difficulty generating relevant traffic and driving sales, which hindered growth.
• Generating Quality Leads and Revenue: With limited brand recognition and ineffective marketing strategies, the brand was struggling to convert website visitors into paying customers.

The Solution

To address these challenges, CedCommerce provided a comprehensive digital marketing strategy tailored to Bronze Cactus Sunless’s specific needs, utilizing the following services:

• SEO (Search Engine Optimization)
• SEA (Search Engine Advertising)
• SMM (Social Media Marketing)
• SMO (Social Media Optimization)
• Email Marketing
• Amazon Advertising & Listing Optimization

CedCommerce implemented a strategic mix of these services to increase visibility, drive traffic, and ultimately boost sales for Bronze Cactus Sunless.

Implementation Process

1. SEO (Search Engine Optimization)

Goal: Increase organic traffic, improve website health, and enhance brand visibility.

Strategy:

1. Fixed 1,095 on-page issues and implemented a goal-oriented SEO strategy.
2. Achieved a 100% site health score.
3. Focused on building high-quality backlinks and optimizing blogs for off-page awareness.
4. Conducted competitor and keyword analysis to improve search rankings.
5. Set up Google Analytics for better website performance tracking.

2. SEA (Search Engine Advertising)

Goal: Increase traffic, drive sales, and promote the brand.

Strategy:

1. Ran multiple Google Ads campaigns, including Smart Search, Brand Search, Shopping, Display, and Dynamic Search Campaigns.
2. Developed creative banners and optimized campaigns based on location and audience targeting.
3. Implemented conversion-oriented strategies to maximize results.

3. SMM (Social Media Marketing)

Goal: Improve brand awareness, brand promotion, traffic, and revenue.

Strategy:

1. Created targeted social media ad campaigns on platforms like Instagram and Facebook.
2. Optimized campaigns with regular testing, copy changes, and audience adjustments.
3. Focused on conversion campaigns, product-based and interest-based audience targeting, and A/B testing for better results.

4. SMO (Social Media Optimization)

Goal: Improve brand recognition and customer engagement on social media platforms.

Strategy:

1. Optimized social media profiles and posts, focusing on brand consistency and customer engagement.
2. Conducted regular interactions with followers to boost engagement.
3. Created engaging content, including videos, tips, infographics, and user-generated content (UGC).
4. Managed post frequency and scheduling to optimize audience engagement.

5. Email Marketing

Goal: Increase lead generation, revenue, and brand awareness.

Strategy:

1. Integrated Klaviyo with Shopify to automate email campaigns.
2. Created lead magnets and pop-up forms to capture subscribers.
3. Implemented cart and browse abandonment flows, VIP flows, and sales-targeted campaigns.
4. Conducted A/B testing and personalized targeting to drive higher engagement and conversion rates.

6. Amazon Advertising & Listing Optimization

Goal: Improve product visibility, ranking, and conversion rates on Amazon.

Strategy:

1. Optimized product listings with high-quality images, videos, and A+ content.
2. Conducted detailed keyword research using tools like Helium 10 and SemRush.
3. Ran Sponsored Product Ads to increase visibility and sales.
4. Resolved product synchronization issues between Shopify and Amazon, and optimized campaigns regularly.

By implementing the comprehensive online marketing strategy, Bronze Cactus Sunless achieved significant growth across multiple channels:

Results from SEO:

1. 100% increase in site health score.
2. CTR (Click-Through Rate) improved by 10.6%.
3. Impressions increased by 49.2K%.
4. Total clicks improved by 5.23K%.
5. Increased organic traffic and new users, with better visibility in search results.

Results from SEA (Google Ads):

1. Significant increase in relevant traffic to the website.
2. Higher sales conversion rates due to targeted and optimized ad campaigns.
3. Enhanced brand awareness through well-structured ad campaigns.

Results from SMM & SMO:

1. Improved brand awareness and customer engagement on social media platforms.
2. Increased website visits and conversions from Instagram and Facebook campaigns.
3. Greater social media presence with targeted content and optimized ad formats.

Results from Email Marketing:

1. Higher email open rates and click-through rates with personalized targeting.
2. Increased revenue from automated email flows such as cart abandonment and sales targeting campaigns.
3. Enhanced customer loyalty and engagement through well-structured email sequences.

Results from Amazon Advertising & Listing Optimization:

1. Improved product ranking on Amazon.
2. Increased visibility and conversion rates through optimized product listings and ad campaigns.
3. Higher overall sales from Amazon due to optimized ads and better product placement.

Impact Highlights:

1. Website Traffic: Significant increase in organic traffic through SEO efforts.
2. Brand Awareness: Enhanced visibility on Google, social media, and Amazon, leading to greater recognition and engagement.
3. Sales Growth: Increased revenue through optimized Google Ads, Amazon campaigns, and conversion-focused email marketing strategies.
4. Customer Engagement: Higher interaction and engagement on social media and email campaigns, fostering a loyal customer base.

The Experience

Bronze Cactus Sunless expressed satisfaction with the results of the partnership with CedCommerce:

“We had struggled to gain traction in the highly competitive beauty industry, but CedCommerce’s expertise in online marketing helped us reach our target audience effectively. With their strategic approach, we’ve seen impressive growth in both traffic and sales, and we’re excited for continued success.”

Through targeted digital marketing strategies and optimization efforts, CedCommerce successfully helped Bronze Cactus Sunless overcome its challenges and achieve significant business growth, proving that a well-executed marketing plan can transform a brand’s online presence and drive measurable success.