Amazon's TikTok like feature and its impact on shopping experience

Amazon’s New TikTok Like Feature Revolutionizing Customer’s Shopping Experience

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Social commerce platform like TikTok has made its feed so engaging that now every other online platform is inspired to take up some features that would bring more engagement of users, making shopping a much more unique and exciting experience. Amazon’s new TikTok feature seems to be a hybrid between Instagram and TikTok. The idea is to make the Amazon app more customer-centric, personalized, and interesting for product discoverability.

Amazon and Social Commerce: Amazon adopting the best features from social platforms

Amazon has been known for taking the best from famous social media platforms. One example that stands out is Pinterest’s like feature, ‘Interesting Finds,’ which offered customers a curated list of products from various categories. Similarly, Amazon is now bringing a hybrid feature between Instagram and TikTok. Amazon wants influencers, curators, and sellers to explore wider ways to reach out to their customers and put their best step forward in attracting customers to visit the page and make that purchase.

How does Amazon’s Inspire work?

Amazon has launched its new feature with minimal access to only a few users in the US and is looking forward to making it accessible to all US sellers in the upcoming months. The feature will help customers click the Inspire button and see what the influencers and sellers upload with their unique products. With the feature, customers can like it by double-tapping on the screen and vertically scrolling to see what’s next. By clicking on the small buttons on what a customer likes, they can quickly get to View details of the products and then land directly on the product they want to know more about.

Amazon has also thought of making those feeds more personalized by tracking each individual’s engagements over a period of time. The retailer also promises to make the website more creative and engaging for customers and sellers, infusing more transparency on the platform.

“We invent every day to make shopping easy and fun. Inspire is our new shopping experience that connects Amazon customers with shoppable content created by other customers, the latest influencers, and a wide range of brands. In just a few taps, customers can discover new products or get inspiration on what to buy, all tailored to their interests, and then shop for those items on Amazon,” said Oliver Messenger, Amazon Shopping Director, about the launch.

Why is Amazon a Promising platform for online sellers?

The best part about selling on Amazon is that it’s never old school. It experiments, accepts, and brings changes with time to keep it the ‘KING OF THE ONLINE RETAIL WORLD.’ Thriving ahead with social commerce features, Amazon seems to make the retail platform way more than just give and take relationship between sellers and buyers; it is towards making a RETAIL COMMUNITY’. A community where selling and buying are more fun, engaging, and transparent.

Also, several events that Amazon sponsors and organizes show various new ideas and objectives the retail king is working on for better selling and buying experience. ‘Amazon Accelerate’ successfully witnessed several strategies, ideas, and innovations that Amazon is soon committed to launching for sellers and customers or its expanding community.

How can CedCommerce help?

Being an Integration Partner with Amazon, CedCommerce is known for its world-class integration built for Amazon’s Multi-account and single-account business. The solution has automated features that help you manage every minute feed between your Shopify store and Amazon. CedCommerce-Amazon Integration ensures seamless connectivity between the Shopify store and Amazon Marketplace. Quickly figure out how to sell on Amazon from Shopify with this app. Create and synchronize Shopify and Amazon listings and average 200+ million unique visitors per month by selling on Amazon. The app supports selling on Amazon for merchants in almost all parts of the world from the Shopify store. The countries currently excluded from the list are Saudi Arabia, Turkey, and Egypt. Link Shopify store to Amazon to allow the selection of suitable promotions and pricing, range of products and categories to sell, choice of fulfillment model, etc., through the app.

Explore further to figure out how to sell products on Amazon Marketplace from the Shopify store: