Etsy Launches AI Writing, Keyword Research And Search Tools for Sellers
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With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit products, unauthorized sellers, and listing hijacks pose real threats to legitimate businesses. Enter Amazon Brand Registry: a powerful, free program that helps protect intellectual property and gives brand owners enhanced control over their listings.
In this guide, we’ll walk you through everything you need to know to register your brand on Amazon and leverage the full potential of your seller account. Additionally, if you need help along the way, CedCommerce’s dedicated support has your back.
Amazon Brand Registry is a free program designed to help brand owners safeguard their intellectual property, improve product representation, and build a trusted brand on Amazon. Launched in 2017, it has now enrolled over 500,000 brands globally.
When you register your brand, you gain access to powerful tools like:
Also, this becomes a strong foundation for building a protected, and scalable brand presence on Amazon.
Your eligibility for Amazon Brand Registry now depends on your trademark’s filing method and country of registration.
Here’s a simplified breakdown:
1. Trademark Status
Note: Formerly ineligible cases like pending trademarks in India are now fully accepted.
2. Trademark Format
3. Brand & Product Information
4. Optional (But Helpful)
Here’s a visual breakdown for you to crosscheck with:
Trademark Type | Eligible for Brand Registry? |
Pending via IP Accelerator | Yes |
Pending, filed independently (US, UK, India, etc.) | Yes |
Fully Registered Trademark | Yes |
Pending filed in India (self-filed) | Yes (since 2024–25) |
Follow these steps to register your brand on Amazon:
1: Log in to Amazon Brand Registry
2: Start a New Brand Application
3: Submit Brand Assets
5: Approval
Brand Protection
Here’s how Amazon Brand Registry helps keep your brand secure:
Brand-Building Opportunities
Brand Analytics
Gain valuable insights into customer behavior and search performance with:
Here’s what you should focus on next:
CedCommerce provides hands-on support to streamline your Brand Registry journey and eliminate the guesswork for you.
Hence, whether you’re a first-time brand owner or an experienced seller, CedCommerce makes the process easy and hassle-free. Our experts are already familiar with every detail Amazon expects, from documentation and visual assets to product categorization and trademark info, which means no unnecessary delays or back-and-forths.
This proactive support saves you valuable time, ensures compliance, and provides the peace of mind of partnering with experts with an in-depth knowledge of effective strategies.
Therefore, Amazon Brand Registry is more than just brand protection; it’s your gateway to long-term credibility, better visibility, and higher conversions. Have a trademark and wondering how to proceed? CedCommerce has already helped sellers like you build protected and profitable Amazon brands. Now is the perfect time to take action.
Let CedCommerce help you simplify the process.
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