BFCM Conversion Tactics: Smart Bundles, Flash Sales & Scarcity Marketing
Reading Time: 13 minutesStill approaching BFCM with generic discounts, last-minute price cuts, or scattered promotions?…
Amazon is aware that the customers enjoy fast deliveries. It has also been noted that products with faster estimated delivery times are most likely to be the featured offers on product details pages. So, Amazon has announced a launch wherein sellers can choose a fast default handling time to increase the sales.
What is handling time?
Handling time is the number of days taken by a seller to pick, pack and ship a product after the order is received. Estimated ship date for an order is defined based on handling time.
What is Default handling time?
Default handling time is the handling time set at an account level and applies to all your products unless you specifically change the product level handling time. You can set the account level default handling time to either 1 business day or 2 business days (this does not affect products that have a product level handling time set).
Previously, Amazon used a default handling time of 2 business days to set the estimated delivery times for seller fulfilled standard shipping orders, but beginning May 25, 2021, you can set a faster default handling time of 1 business day for your products depending on your operational capabilities.
What will be the impact on order fulfillment when I set 1 business day default handling time?
The expected ship date for orders from products with 1 business day handling time will be the next business day. It’s important to confirm the shipment of orders by the expected ship date so that you meet the Late Shipment Rate (LSR) requirement for your account.
The point to be noted here is that only Sellers with professional selling plans will be able to update/edit their default handling time. Also, for new Sellers joining the program, the default handling time will be set to 1 business day and Sellers will have the option to change it to 2 business days.
However, the sellers were facing difficulty while updating the new feature. You can check the thread of comments and the official announcement here.
