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Who were the best sellers of Amazon Prime Day sale 2019?
Which categories made it to the top?
What was the total revenue Amazon Prime Day 2019 gathered?
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How big was the Amazon Prime Day 2019 sale?
*sigh* The Amazon Prime Day 2019 sale, the great hype in the town!
And…there have been many reasonable answers to the question- WHY?
Well, Amazon Prime Day 2019 sale this time gave the Prime members a few relieving surprises, like the extended 12 hours for the sale and a lot many exciting deals(as usual).
Let’s have a look at a few stats!
Yes, one factor for this massive success of the sale can be 48 hours of the sale but, this is not the first time the Amazon Prime Day sale has broken its own records. Looking at the numbers, Prime Day sales have been making a great 17.4% YoY growth in the number of daily buyers and a remarkable 18% YoY growth in successful transactions.
Also Read: How to get 5 Star product reviews on Amazon
What were the best sellers this Amazon Prime Day 2019?
In research done with 1000 prime day members, when asked the plan for their shopping on Amazon Prime Day 2019, the following came out to be the results-
- More than 70% of the Prime Members opted to buy Electronics
- A huge 58% voted for shopping fashion and accessories(Apparels)
Have a look at the image below:
However the numbers represented above represent an idea of what people have planned to shop when the real sale hit in, the sales graph even shown the same results. Among the top 5 items that were sold during the Amazon prime day sale, 4 were from the electronics categories.
Securing the top seller’s place, more than 6.3 Million Fire TV stick with Alexa Voice Remote were sold, Fire TV Stick 4K with Alexa Voice Remote followed the list sitting on the second place with more than 3.3 Million quantity being sold during the Amazon Prime Day sale!
Apart from these, more than 1 Lakh lunchboxes, 1 Lakh laptops, 2 Lakhs TVs, 3Lakhs headphones
- 3.5 Lakhs luxury beauty products
- 4 Lakhs pet products
- 6.5 Lakhs household cleaning supplies and
- more than 1 Million toys
Were sold during the 48 hours mega sale event of Amazon Prime Day 2019.
No doubt, the electronics category ruled the show during the Prime Day sale!
More than 3.5 million Amazon Smart Plugs were purchased. The numbers this year represent a huge 70% Conversion Rate in the purchases as compared to 2018’s Prime Day sale.
Notably, Amazon Plug allows Alexa to control the home lights and also to control the coffee maker!
Summing up!
Amazon Prime Day 2019 was a success and it has kept it promising sales chart high this year too. However the other market giants like eBay, Walmart and a few more tried to counter the Prime Day 2019 by starting up crash sales, Amazon managed to overcome all the obstacles and has managed to gain huge traffic on its Prime Day website.
The search index for Amazon surged high to 184% in the starting 24 hours as compared to the whole 48 hours of the sale. On the other hand, the rest big marketplaces like eBay and Walmart accounted for a search index of 72% and 130% respectively.
It is for sure that the Amazon Prime Day sale is getting bigger and bigger each year and its potential is par to the level of expectations. Starting to sell on Amazon seems like a good idea for the 2020 and the years to come!
Read More:
- Golden Tips On How To Increase Sales On Amazon Marketplace
- Know about Amazon Ad Types and Best Practices For A Campaign Set Up
- Know about Amazon Sponsored Products and Related Best Practices
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