Turn Amazon Discovery into Store Sales with CedCommerce
Amazon Shop Direct is a free Amazon program that lets shoppers discover your products in Amazon search, Rufus, and Alexa, then buy directly on your website.
Your products appear where shoppers search across Amazon search, the Shopping app, mobile web, Alexa and Rufus AI.
Shoppers move from Amazon to your product page and buy directly from your store, not from a marketplace listing.
Amazon does not charge a listing fee or sales commission for Shop Direct. The sale is completed through your website.
Shop Direct uses product feed data like titles, images, identifiers, pricing, availability, and product URLs to understand and surface your catalog.
With 100M+ products, 400K+ merchants, zero listing fees, and zero commission, Shop Direct is a low-risk way to test Amazon demand.
Amazon demand testing
Validate whether Amazon shoppers search for your products before investing in Seller Central, ads, and marketplace operations.
Avoid Amazon fee structure
Get Amazon visibility without marketplace listings, Buy Box pressure, referral fees, fulfillment changes, or losing control of the experience.
Fulfillment readiness
Your team already handles orders, inventory, shipping, returns, and support — so Amazon-referred shoppers can buy without changing operations.
Own your customer data
Amazon-referred shoppers enter your checkout, so customer data, follow-ups, and retention stay with your brand.
Shop Direct requires accurate, structured catalog data. Amazon uses it to match your products to the right shopper searches. Here’s what your feed needs to include:
Unsure if your product feed is ready? Let CedCommerce check your catalog and flag key data gaps before your feed goes live.
Shop Direct gives your brand Amazon-scale discovery while keeping the sale, the margin, and the customer relationship on your store.
Amazon Discovery Access
Reach shoppers searching for products like yours across Amazon Search, Rufus and Alexa, without creating traditional Amazon marketplace listings.
Store-Owned Traffic
Send Amazon-referred shoppers directly to your product pages, so the buying journey continues on your store.
Commission-Free Sales
Amazon charges no listing fee or sales commission for Shop Direct. Your margins stay on your store, not with a marketplace.
Low-Risk Demand Test
Test Amazon shopper interest without building a full Seller Central operation or changing your existing fulfillment setup.
While the discovery happens on Amazon, the control of the sale stays with you. Amazon doesn't track behavior on your site, and prohibits using program data to make sourcing, inventory, or pricing decisions in its own store.
Amazon Shop Direct is only as strong as the product feed behind it. CedCommerce helps prepare, submit, and maintain the Shopify catalog data Amazon needs for discovery.
01
Your Shopify store connects to CedCommerce, so product data can move into the Shop Direct feed workflow without changing your storefront or checkout.
02
CedCommerce picks up key product details from your Shopify catalog, including titles, images, identifiers, pricing, availability, and product URLs.
03
Your product data is organized into the format Amazon needs to understand your catalog and match products with relevant searches.
04
CedCommerce submits our structured product feed to Amazon Shop Direct to review product data for discovery.
05
Product changes in Shopify, such as price, stock, images, and URLs, sync automatically through the CedCommerce feed workflow.
06
CedCommerce highlights missing or weak catalog data that could affect feed quality, product matching, or discovery readiness.
