how to set up google shopping ads
How to set up Google Shopping Ads and Budget properly

How to set up Google Shopping Ads and Budget properly


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Curious about how to set up Google Shopping Ads? How to budget properly? Want to know everything from scratch? Don’t worry I got you.

Did you know about the new opportunity that lets you keep all your profits to yourself? With the exclusion of commission fees from the Google Shopping Actions programs, you can enjoy all the profits made through your sales. Grab the opportunity with us today!

I’ve curated this 101 guide that will make the setup and budgeting process easy.

So grab some popcorn and coke and let’s get to it.


What is Google Shopping Ads?

Google Shopping Ads are the image and text-rich ads that will appear at the topmost on Google SERPs (Search Engine Result Pages) when the customer inputs a search query for a product with buying intention.

google ads budgeting

(Google Shopping Ads)

In addition, the best part about Shopping Ads is unlike SEO, it doesn’t take months to fetch some positive results, rather traffic will be generated instantly and this traffic is likely to generate sales.

Shopping ads are currently available in only 40 countries.

How to set up Google Shopping Ads

The Basic Requirements:

The basic requirements include a Google Merchant Center account, Google Analytics account, and Google ads account.

Your website (online store) should be verified on these platforms.

Above all, having a Google Merchant Center account is helpful in telling Google information related to your products with all important attributes.

If you don’t have a Google Merchant Center account then set up the account here.

In your Google Merchant Center, you need to create a product feed. After that, you will have a list of all your products and their attributes.

The product feed is an important file with all information (product title, description, SKU, category, tags, quantity, price, and specification) about the products that are submitted to Google.

It typically takes 48 hours to get your product feed approved.

    To keep up with the Google shopping updates subscribe here!

    How to Create Product Feed in Google Merchant Account?

    Upon login into the Merchant Center account, click on ‘Products’ present in the left-hand side

    google ads budgeting

    Under Products click on the ‘Feeds’ and click on the plus sign

    google ads budgeting

    Here you can provide primary feeds and supplementary feeds.

    Now you will be prompted to input the below basic information

    • Type: Choose either ‘Online’ or ‘Local’ based on your requirement.
    • Country of Sale: location where the products mentioned in the product feed will be shipped and sold.
    • Language: It will be the language in which you will submit your product feed.
    • Destinations: On which Google platform do you want your products to be displayed.

    google ads budgeting

    The next step is to give the name of your feed and choose the method to set up the feed. Among all options, the ‘Content API’ method is recommended. Therefore, makes uploading data hassle-free.

    After that, if you comply with conditions (mentioned in starting of the post) then setting up Google Shopping Ads is an easy job.

    There are two 2 ways you can go to the account linking option. The shortest one is to click on the ‘tools’ option as shown in the image below.

    A Content API will not only eliminate any error that could be possible due to manual upload as well as it will save a lot of time especially if you have to upload thousands of products.

    Did you hear about the fantastic news from Google? Google has now allowed sellers to showcase their products on Google Shopping through Google Merchant Center. Thus, a major part of the Google Shopping page is going to be occupied by these free listings. All they need to do is create an optimized Shopping Feed via the Merchant Center and make sure Surfaces Across Google is Active. Enjoy this unpaid experience and create your Google Shopping Feed now:

    Did you know?

    You will have to renew your product feed and submit to the Google Merchant Center all over again after 30 days? No worries! CedCommerce provides you with an integration program where you won’t have to do anything.

    We will take care of your product feed and renew your product feed. Which otherwise will be a long and tedious process.

    You can try out our integration apps for the complete automation of your store!

    You can submit product feed on Google Merchant Center either manually or via Content API (via a third-party application). Now the approval process will take 48-72 hrs. After this process, the merchant will be eligible to create Shopping Ads.

    Select the upload option and enter the name of your file and click on ‘Continue’.

    In addition, after the creation of Product feed Google adwords account and Google Merachant account must be linked.

    Link Google Ads account with Google Merchant Center Account

    If you comply with the above conditions (mentioned in starting of the post) then setting up Google Shopping Ads is an easy job.

    There are two 2 ways you can go to the account linking option. The shortest one is to click on the ‘tools’ option as shown in the image below.

    google ads budgeting

    Now, select the ‘linked accounts’.

    google ads budgeting You will be redirected to the page shown below. Where you can link your Google ads accounts, Display and videos 360, and Google My Business account.

    google ads budgeting Select the “+” button and input your 10 digit Google Ads customer ID and click on ‘SEND LINK REQUEST’.

    google ads budgeting Now you will get a notification in your Google Ads account. 

    You need to confirm the request and your Google AdWords account will be linked with the Google Merchant Center account.

    If you don’t have Google AdWords account then it can be created here.

    “What’s in it for me?”

    “What are some benefits of Google Shopping Ads?”

    • A very high rate of conversion as seeing relevant product ads means high chances of the product purchase.
    • Uses relevant keywords that are searched with buying intention. In addition, it maximizes your exposure. 

    CedCommerce is trusted integration partner of Google Shopping Action

    Your job isn’t over yet, you will have to create a Shopping Campaign for your store:

    Either you have a brick-and-mortar shop or an online store, you can create a Shopping Campaign for it, which will help you attract more traffic to your website and foot traffic in case of a local store.

    Getting started is effortless, you just have to send Google your product feed through the Google Merchant Center. Google will make Shopping Ads for your store which will be visible on Google Shopping (in selected countries), Google search results (apart from image and text ads), Google Search Partner websites (if your campaign is set to include search partners) and Google display networks. In addition, your shopping ads might appear along with your text ads.

    ‘Buy on Google’ program in France will be ending on December 7, 2021. For more updates or support, get in touch with the experts at CedCommerce here!

    If you’re curious as to what is text ads, click here.

    On the other hand, in countries that are a part of the European Economic Area (EEA) and Switzerland, you will have to participate in Shopping ads through several Comparison Shopping Services (CSS) of your choice.

    Well, the answer to “how to set up Google Shopping ads” is pretty easy but it does involves a lot of steps.

    Let’s look at the setup process for the Google Shopping Campaign:(because I promised you an all-inclusive guide)

    How to set up Google Shopping Campaign

    Google Shopping campaign setup is not very technical. All you need is to follow this guide for a quick and easy setup.

    Login into your Google Ads account and click on ‘+ New Campaign‘

    google ads budgeting

    Next, select the goal which is most appropriate with your campaign objective.

    google ads budgeting

    After redirecting, you’ll land on this page. Here select the shopping option.

    google ads budgeting

    Select the product feed and choose the target location for Ads.

    google ads budgeting

    Now, based on your requirement select the subtype of the campaign.

    google ads budgeting

    Further from here, the process is based on your specific need, if you face problems get connected with our 24/7 responsive support.

    On the other hand, going for a smaller budget ($5 -$10) in starting will help in ensuring the depth of competition and deciding either to increase the bid amount or make a new campaign.

    I would recommend you to go for a low budget and low cost per click in the starting.

    Congrats! Your Shopping Campaign is live Now!

    But you may still have some queries or have been facing some problems

    So, let’s look at some common problems sellers face:

    “We heard you”

    We know you face problems while budgeting.

    You keep investing and your efforts may seem futile, but don’t worry! Let us help you.

    Not budgeting properly could be a reason your budget is draining quickly. CedCommerce integration program takes care of this along with product feed onboarding, merchant center setup, Google Analytics management and much more.

    Buy On Google (previously known as Shopping Actions) is another option to boost customer experience with a universal shopping cart and instant checkout. Therefore, It will boost your chances to transform the visitor into a buyer.

    “My ads are not showing up?”

    I know it must be so frustrating

    Many online sellers have often come across a situation like Google Shopping Ads not showing. For instance, the reason could be account suspension due to listing prohibited products.

    To avoid suspension/ban, I will recommend you to go over once with the policies and prohibited items list.

    For your ease, I have listed the prohibited products below.

    Avoid Prohibited Products to Avoid Account Suspension

    It includes:

    • Explosives
    • Guns  and Guns parts
    • Knives Weapons
    • Recreational Drugs
    • Tobacco products

    Google Shopping Ads are also referred to as Product Listing Ads or PLAs

    “Return Policy and Contact Us” are Important

    Your online store should have contact information and return policy mentioned.

    Updating this on a regular basis is recommended. If you underestimate the importance of this information, then you might not be able to get the benefits of Google Shopping Ads even if you know how to set up Google Shopping Ads.

    Google considers these points very seriously and if you face a situation like Google Shopping Ads not showing, then missing return policy and contact us information can be a possible reason.

    Let’s wrap it up!

    I hope the purpose of using Google Shopping Ads is clear, and you will be to take the benefits of Google Shopping Ads in the form of increased product visibility and a high rate of conversion. Above all, I hope you will not encounter any problem while doing the Google Shopping ads setup but if you do then you know where to find us.

    If you have any queries regarding Google Shopping Ads, then CedCommerce support would love to resolve it without delay to ensure you miss no opportunity to get the benefits of Google Shopping Ads.

    Google Shopping Actions US is open for Merchants in India and Canada: Start selling cross-border to customers in the US, from either India or Canada without any fuss, right away.

    Don’t hesitate and Ping us on Skype

    Related reads:

    How to sell on Google Shopping| step-by-step guide 

    10 reasons why you should be selling on Google Shopping

    The complete guide: How to sell on Google Shopping Actions

    1. Avatar for Amir ahmed

      Need help in organizing the products in Google Ads for my shopping campaign. Need to create separate ad groups for different categories. Could you please help me with that?

      • Hey Sumit

        Hope you are doing well,

        Yes, we will definitely help you with that and many more things related to Google Shopping.

        Please get connected with the experts for your query-

        You can also explore more about how Google Shopping can benefit your online business in different ways like free listing, product feed, shopping feed, and more here –

        Have a nice day!

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