Etsy Hanukkah Sale: Marketing tactics to soar sales in Hanukkah Season 2023
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While a majority of sellers across the globe eagerly anticipate the bustling holiday seasons of Thanksgiving, Halloween, and Christmas to boost their sales, there’s one festive opportunity that often flies under the radar: Hanukkah. This eight-day-long celebrated Jewish Festival of Lights offers a unique and often untapped market for businesses, especially for an Etsy-based seller looking to make the most of the holiday shopping season. If you are an Etsy seller looking to capitalize on every opportunity in this year’s holiday season, well you are in for a treat. In this blog, we will cover effective marketing tactics that can help Etsy sellers maximize their sales during the Etsy Hanukkah Sales 2023.
With the holiday season right around the corner, buyers are already pumped up to shop for their loved ones and celebrate the upcoming festivals with utmost zeal. As per the report published by Deloitte, e-commerce sales is expected to grow by 10.3% to 12.8% in the eCommerce 2023-2024 Holiday Season to reach between $278 and $284 billion growth. With these high growth rates, as a seller, you too have a great chance to redeem your missed goals or approach higher.
You need the right marketing strategy to aim your customers with a better approach to gain trust and generate better revenues. With so much said, let’s plan the most celebrated Jewish festival Hanukkah – The festival of lights and make your store festive-ready.
LET’S GET LIT!
- Hanukkah – the ‘Festival of light
- Importance of Gifts in Hanukkah
- How can you prepare your Etsy store?
- Listing Hanukkah-specific products (8-gifts for 8 days)
- Let your store immerse in Blue’s & Silver of Hanukkah
- Bring your store to the limelight with marketplace Integration
- Spread the word about your store with proper marketing tactics
Lets Understand Hanukkah – the ‘Festival of Light’
Hanukkah, also known as Chanukah, is a Jewish festival. It is an eight-day winter festival that will begin at sundown on Thursday, December 7, 2023, and end on the evening of Friday, December 15, 2023.
It is a festival that celebrates love, peace, light, and prosperity. The Jewish people celebrate Hanukkah by lighting menorahs, sharing Hanukkah stories with their children, playing dreidel, and eating fried food.
A celebration that lasts for 8 days, where whole families share all the best of their cultures, inspiring courage and devotion.
Beyond its religious significance, Hanukkah also presents a unique shopping opportunity and, in terms of sellers – a business opportunity. Plainly speaking, Hanukkah is a prime season for businesses to connect with customers and offer products that bring joy and warmth to this special time of year.
Is Hanukkah known for gifts? Importance of Gifts in Hanukkah?
Who doesn’t like gifts? Especially during a global festival like Hanukkah, it is irresistible to avoid the gift-giving sprees. As families and friends come together to celebrate, they seek meaningful and thoughtful gifts for their loved ones.
Although, Hanukkah in earlier times was traditionally not a part of this holiday sales splurge, unlike other festivals. Back then, gifts were rather simple and sweet: a chocolate gelt, a dreidel, and maybe a coin.
Until now, with all the technological enhancements and a broad aspect of gift alternatives, it has become Sophie’s choice for buyers and sellers. In fact, 34% of holiday season consumers shop for Hanukkah gifts (Source).
With the above explanation, it is now very safe to say that Gifts are important during the Hanukkah Season. And Since we all know that Etsy and Gifts also share such a great bond so we have to say that Selling gifts on Etsy during Hanukkah season is an ideal choice for sellers.
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But there’s another dilemma sellers face since both Christmas and Hanukkah festivals fall close to each other.
Christmas or Hanukkah?
Sellers often get confused about whether their store should be more focused on Christmas or Hanukkah.
Well, We say BOTH!
Understanding different cultures and traditions will prepare you and your business for the long run in popular marketplaces like Etsy.
Brownie Point: Try to make your business inclusive. By acknowledging Hanukkah and other non-majority holidays, you show your customers that you’re open for business and are in tune with the times.
Next comes the most awaited topic in our Etsy Hanukkah Sales blog –
How can you prepare your Etsy store for Hanukkah?
For Hanukkah, there is a 2-approach phenomenon you could use to make your Etsy store light up.
Firstly, include Hanukkah in your store planning with other holiday season listings. This includes updating the look and feel of the store, optimizing keywords, creating Hanukkah-based holiday bundles and Promotions with your target audience.
Secondly, intensive research is required to have a hold of what could be the perfect items that will help your Hanukkah sales soar high and Stocking Sufficient Inventory based on your research.
To cut down your time in planning and research, here we have included the basic steps to help you get started towards righteously upscaling your Hanukkah sales:
- Listing Hanukkah-Specific Products
- Setting the Hanukkah Theme for your Store
- Using the Right eCommerce Management Tools
- Proper Marketing & Promotions
Listing Hanukkah-specific products (8-gifts for 8 days)
The Hanukkah festival lasts for eight days. In your Etsy store, you can provide your customers with 8 different types of gifts, giving them a wide choice like:
- Traditional Gifts
Maintain a traditional touch while keeping up with trends.
Include options such as dreidel, traditional antique menorah, and oil candles. The Jewish kippah would also be a great addition to your store.
- Puzzles and Games
Make sure your Hanukkah sales include children’s puzzles and games to help them bond with the family under the same roof.
It’s Hanukkah, so put your exclusive products in front of customers on Etsy. Digital products are trending too, and Hanukkah could be your chance to showcase them.
- Books
Books are a fantastic gift when it comes to giving anything thoughtful.
Include story books or downloadable ebooks for your audiences. On Etsy, some stores also sell old Jewish books that behold historical footprints.
Similarly, you may also go for board book boxes with different types of books in a combo pack.
- Gifts for the family
Make your store all-inclusive this Hanukkah, a store that has everything for everyone.
Hanukkah is a festival where family members gather under one roof to celebrate love and peace.
What better way to mark the occasion than by giving gifts that your customers will never forget?
- Pajamas!
Your customers can take advantage of multiple discount offers during the holiday season.
When it comes to clothing, you may go for Hanukkah-themed pajamas or printed t-shirts.
This not only applies to Hanukkah. You may come up with different themed pajama combos matching the cozy vibe of the festivities.
- Charitable giving
“Community is the foundation of success”
With Etsy’s inbuilt community, giving others a token of happiness, this Hanukkah is a great idea.
This can be accomplished by listing your products on Etsy and donating the proceeds to some good causes.
- Make a gift bag
During the holiday season, Combo offers rock-solid Etsy sales, and Hanukkah is no exception.
One important reason for offering combo offers is that they are preferably affordable for the customers and if they think it’s worth gifting! Then your purpose is fulfilled.
- Handmade gifts
If we ask, what would you prefer, a handcrafted or customized gift or simply just a store-bought item?
The personal touch makes a unique, and inculcating that in your store will increase its value.
Since Etsy is high on craftsmanship value, you could include embroidered rugs, personalized Hanukkah pot holders, handmade Hanukkah cards, table runners, and so much more.
Let your store immerse in the Blue and Silver of Hanukkah Theme:
As a result of marketing inclusions, holidays are now characterized by colors. Just as Christmas has its ‘Red & Green’ palette, and Hanukkah has it is ‘Blue & Silver’.
So, if you are going all dreidel-y this Hanukkah, make sure to match the colors. You can enhance the product videos using blue or silver backgrounds or blue or silver candles.
Tip: Consider incorporating Hanukkah symbols like menorahs, dreidels, and Jewish stars into your design.
Bring your store to the limelight with Marketplace Integration
72% of consumers say they would rather connect with brands and businesses through multiple channels (Source), making it an essential strategy for success during the festive season.
By launching your festive-ready store on platforms like Shopify along with your Etsy store, you can bring your store to the spotlight.
Find it a bit difficult to implement? CedCommerce Etsy Integration is here at your fingertips
Spread the word about your store with proper marketing tactics
For instance, you put up a store matching Hanukkah vibes, but what if people don’t know what you and your business are up to?
This is why marketing is crucial in this era, where nothing passes by without being validated through social media platforms like Instagram, Facebook, Pinterest, or even Twitter.
When spreading the word about your store, use ads, start exclusive discount offers, plan different Hanukkah sales campaigns, utilize influencer marketing, and use Etsy’s listing video feature.
HANUKKAH SAMEACH!
Finally, we are guessing that you will now include Hanukkah in your holiday planning.
And it’s always better to prepare when making new add-ons in your store.
In conclusion, being part of these lesser-known festivals will help your business diversify within every community and will be a breakthrough in uplifting your sales this Hanukkah season.
Hope this blog helps you in getting some key takeaways.
And for further queries related to setting up your Etsy store or if you need any assistance with your eCommerce business. We are here to help!
Happy Hanukkah….