Get ready for Black Friday 2021 on Walmart
Black Friday Marketing Guide To Sell Higher on Walmart

Black Friday Marketing Guide To Sell Higher on Walmart


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Black Friday, the biggest shopping day of the year 2021, is around the corner. The festival marks a spike in online traffic and a lot of revenue for the online sellers. This way and long before, customers start looking for offers on the products they want and shop like crazy. To make the most out of Black Friday 2021 on Walmart, you need to buckle up now. This blog will tell you about the critical facts related to Black Friday and the Black Friday marketing tips to help you make the most out of Black Friday 2021 on Walmart.

Let’s get started!

When is Black Friday in 2021?

The date of Black Friday keeps changing each year. But it always falls on the Friday following Thanksgiving. This year it will fall on 26th November 2021.

Importance of Black Friday Marketing

A few critical stats of Black Friday are as follows:

  • In 2019, 93.2 million customers shopped online on Black Friday.
  • 2.9 billion dollars of shopping was done through mobile phones on Black Friday sales.
  • The biggest spenders on Black Friday 2019 were the Millennials.
  • 40% of customers made online purchases on Black Friday 2019.
  • Women shoppers comprise about 50.4% of Black Friday shoppers.
  • The adult spending accounts for around 400 dollars on Black Friday.

Marketing tips for Black Friday

Black Friday is crucial from the sales point of view. Customers buy in significant numbers during this day of the year. And as a seller, you need to get ready for the vast customer inflow to your online store. To help you sell better on Walmart during this Black Friday 2021, follow a few Black Friday marketing tips given below:Marketing tips for Black Friday

Prepare a list of the top deals you will offer

The first task you need to do is create a list of the deals you will be offering during Black Friday. Prepare a plan for adjusting the prices of your products so that your profits remain unaffected and the customers also get the best prices.

Optimize your store

You also need to optimize your store for Black Friday marketing. Optimize your product titles and descriptions to make your products stand out in relevant searches. Do a thorough study of what sells the most during these days. Also, run sponsored ads specifically targeting Black Friday.

Stock up inventory

The important thing is to stock up sufficient inventory to meet high demands for Black Friday. Imagine customers wanting to buy your products, but you cannot fulfill the orders because of not having enough stock. In such a case, it leaves a negative impact on your customers.

Run New Price deals each hour

Run new price deals each hour. This way, you can embed a feeling of surprise in your customers, and they will come back to your site several times to see what’s new for them in the new hourly deal.

Offer Free Gifts

Offering gifts is a fun way to entice customers to make a purchase. Based on your profit margins, decide a limit and offer gifts on every order above your defined limit.

Utilize Social media

Utilizing social media platforms like Facebook, Twitter, Instagram, etc., can help promote your products. Running social media campaigns for different social media platforms helps to increase the visibility of your products.

Run Sponsored Ads

Run advertising campaigns to make your products visible for the relevant searches, and with the sponsored tag, the visibility of your products increases.

Mobile-friendly site

Your shopping site must be mobile-friendly. Since most shopping occurs through mobiles these days, not having a mobile-friendly site can negatively impact your sales.

Why Sell on Walmart this Black Friday?

Black Friday sales were $38 million in 2019 and spiked to the high figure of $76 million in 2020, showing a 100% year-over-year increase in Black Friday ecommerce sales. So it’s the perfect time to onboard a marketplace where already huge traffic lands to increase the reach of your products.

So, to make the most out of Black Friday, onboard Walmart. This way, you can increase your product’s visibility and amplify your sales by showcasing your products on one of the largest marketplaces in the US. A few exceptional points that favor expansion on Walmart are listed below:Why sell on Walmart

No monthly fees

The best advantage of selling on Walmart is that you don’t need to pay any monthly fee. So list your products and stay relaxed. Walmart only charges a fixed percentage as a referral fee based on the product category on the product’s sale.

A trusted platform

Walmart is a trusted platform. You can utilize this trust by listing your products on the Walmart marketplace. Availability of your products on a trustworthy platform makes your products reliable.


Millions of customers land on Walmart each month. This can be well understood by the fact that during the fiscal year that ended on 31st January 2021, Walmart sales were 555.23 billion Dollars, an increase of 7% from the last year.

Availability of Integration solutions

Integration solutions help you connect your store seamlessly with With the advanced features of integrations, multichannel selling gets simplified.

Receive Performance insights

Walmart gives performance insights to all its sellers through a performance dashboard. With it, you can quickly assess how well you are performing as a seller at Walmart.

How CedCommerce helps in selling on Walmart?

Integrating your store with Walmart by using an integration solution can be the best thing to do. Since the integration automates most tasks, you can be free from managing tasks manually during the high rush hours. With the use of an integration solution from CedCommerce, efficiently sell on Walmart. The integrations come power-packed with the following features that ease multichannel selling:

Auto acknowledgment of orders

With the installation of the app, you don’t need to sit facing your computer continuously for hours to acknowledge the orders. The app acknowledges orders automatically, whether it be from Walmart or your store.

Order management

Order management gets simplified with the integration app. The app also tells you all the information about all sales orders, failed orders, and orders refunded.

Near Real-time synchronization

CedCommerce Integration solutions help to synchronize inventory between your store and Walmart in near real-time. So you don’t need to worry about your inventory levels, as the same inventory is made visible on both platforms.

Product profiling

With the integration app, you can create profiles for different categories of products on Walmart and perform similar settings for the products within the created profiles. This way managing the products becomes easy.

Round O’clock Customer support

CedCommerce integrations come with 24/7 customer support. A dedicated account manager from Cedcommerce helps in the seamless usage of the app, and whenever you need the assistance of any kind, that person will help you out.

To Sum Up

The above write-up must have provided you with great marketing ideas for Black Friday. Now you know about the critical points that need to be kept in mind for successful Black Friday sales, you can easily look for the areas of improvement. Also, if you find something that is a must to follow to streamline selling processes for Black Friday and we have missed it out, do leave a comment below and share with us.

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