features and functions of e-commerce
Top 13 eCommerce website features to boost your business

Top 13 eCommerce website features to boost your business


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Every entrepreneur dreams of having a reputed and successful business, no matter its a subject on the internet or a brick-and-mortar store. You don’t have to worry anymore as we’re here with the top 13 eCommerce website features to boost your business.


Your new website development ought to have the subsequent essential features so that you can make your business flow smoothly and lead you to a higher probability of turning into productive online and might be key for future success.

Businesses have been taking a hit due to COVID-19 lockdown. Businesses that are into manufacturing will also take a hit on export business, followed by businesses that are online. While the offline market is going through a hard time, it’s the correct choice to choose the online platform and make your excel in every situation. It’s time to make it evergreen. Our solutions will help you through all of it and will get your hold position online in no time. Check out here.

First of all, you need to recognize the type of business you are running and what eCommerce website features could play a vital role in the enhancement of the whole act. Now, for the sake of learning more about this topic, you must have scrolled multiple web pages from Wikipedia to third-parties too.


Here, we will let you below a few features and functions of e-commerce to run a productive website for your business, that’s a way to increase sales and maximize your online profits.


Do you know these Top 13 eCommerce website features to boost your business?

ecommerce website features



What all we have inside for you?




High-Quality Representations


Product images and representations are essential for the development and success of e-commerce stores. Pictures ought to be top quality and should elaborate at an extreme and a mode of presenting the information density to its maximum. Simply consider it once you are looking, would you purchase one thing that appears bad?


You may be marketing the most effective quality product in your store, however, if your product pictures look poor, folks are unlikely to shop from you.


It would be an honest investment if you hire an expert lensman to extract high-quality images of your product.



A Clean Appearance and Style


A website should have to be tidy and clean appearance and empty of excess, sophisticated and gimmicky options. Such options will have an effect on the customer’s perception and make the customer experience the comfort to understand better in no time.


Therefore, productive e-commerce websites have a home page that’s tantalizing for a user to click on the product or the categories and start a method of viewing products, adding them to the cart and so the testing goes on.


best ecommerce features


The design and overall look of a website can impact the approach of your guests to read your whole. If your website appearance is non-appealing, your whole is perceived as a substandard supplier or service.


However, if your website appearance is too exclusive and you’re marketing mid-range product, then this would possibly force your customers to click away once more before they even get to appear at your product costs.



Quick and Correct Search Options


e-commerce features


A good e-commerce website seeks to have a simple search box, wherever folks will quickly find what they’re trying to shop for. Your customers are doubtless to possess a busy lifestyle, therefore having the ability to seek out what they’ve come to you for.


It is the distinction in creating a buying deal or losing it. Just think, once was the last time you spent ten hours browsing online retailers at one time? most unlikely.


Just have a look at Amazon as an example, one in all the most effective and easy options on their marketplace website is their way of search operations. It’s straightforward to seek out, you can not miss it, however, once you hunt for an item, ninetieth of the time the results can get precisely what you have typed in and a variety of similar alternatives with the connected product. 


If your client will realize what they have quickly, you’ll have a higher probability of changing them into a buying deal.



An Easy and Simple Website Navigation

Information density

Navigation is vital for having an extremely productive e-commerce website. If a visitor looks to your online store, they should simply access your products or the product page and realize their necessities, and the possibilities of them turning into a buying deal will increase greatly.


Your product should be listed in structured categories and classes to form it easier for your customers to browse the product that they came on to your website for. It should have a well-organized range of products and services and proper content management.


Having a well-designed, tidy and responsive website structure also will facilitate search engines like Google, Bing, Yahoo, DuckDuckGo to crawl and rank your website consequently. Commonly if you’re searching for a product online, you’ll find multiple e-commerce sites that have smart and steering structure ranking at the highest of program listings.


The navigation is additionally essential so as for the visitor to be ready to select their product and check out as shortly as possible and complete their purchase. Not just for checkout, your customer services and pages should conjointly straightforward to seek out.



Customer-Friendly Content


The content on your e-commerce website should be targeted on your guests based on its geographical area or a global reach. The website content ought to give conversant data to assist your client to perceive if the product that you simply have purchasable are right for them.


top ecommerce features

Having quality, distinctive and conversant data in your website content can facilitate to produce honest user expertise for your guests and can encourage them to remain on your website longer and increase the possibilities of them creating an acquisition or to come back to your website.



Elaborated Product Descriptions


Feeding into the vital options of an e-commerce website is more crucial than other websites. All e-commerce website owners should pay more attention and time to make content to supply their customers with elaborated data on the product they’re offering for sale.


ecommerce features

SOURCE: Neil Patel


In a ton of cases, several webmasters simply copy and paste content from what their suppliers give them. This may have harmful effects to your efforts of obtaining your website graded on search engines like Google who have algorithms that penalize duplicate content.


Again, product descriptions should be written around your client to assist them to perceive if they have your product.



Relate Products to Upsell and Increase Profits


increase sales


Related product suggestions are a big thanks to increasing the profits of your e-commerce look. Not solely will this feature improve customer expertise by serving to guests to read a lot about the product in your look, however, they will facilitate to upsell accessories and related products.

There are a lot of your guests who flick through your website, there are a lot who’re going to bear in mind your offerings and are available back to look at a lot of and increase the possibilities of them returning to shop for a lot of.



Customer Support


Some customers want facilities, once finishing an acquisition on a web store. In some cases, a website might expertise some of them for a period of time. Regardless of the reason which will hamper your guests progress from creating an acquisition, most customers would need to understand that support is readily available if they need it.


ecommerce features

Online retailers need to have customer support details, phone numbers, links to the customer’s personal dossier for an instant chat simply obtainable to access. Having your service details, reach information and support on your website shows that you simply care regarding your customers and are ready to facilitate them.



Delivery and Returns Data


If you purchase one thing online, your visit only gets successful once you can receive your item. You’ll conjointly visit the other time, once you have understood that there is a point and potential to return your item and receive a full refund. Delivery and returns data are key options of an e-commerce website.


ecommerce features

Delivery and returns data are crucially vital for your website and can facilitate to make customer’s trust in your whole. Commonly the delivery and returns data page(s) at finding at the bottom, that’s the footer on a web look of a website.


This data is especially vital for apparel retailers as these businesses see a high volume of products returns. Just like Amazon, they have got smart delivery and returns data.



Terms and conditions


The terms and conditions (T&C) page is a crucial feature of any eCommerce website because it will shield your website, your company and in some cases your customers in terms of liability for damages or losses incurred as results of victimization of your eCommerce website.

This page also can contain a disclaimer if you’re taking part in any affiliate programs for your website that is especially for a drop-shipping business. There are several terms and conditions generators that you simply will realize by looking online, however, it’s typically best to dot down up your own or get a jurist to try to figure this for you.



Multiple Payment Methods


ecommerce website


  •     E-Commerce Is Growing


When it involves searching, customers still wish to have multiple payment choices. One specific possibility that’s growing in usage is online searching. A report done by Statista showed that in 2017, e-commerce accounted at 9th of the whole retail sales within the United States and would doubtless grow to 13.7% by 2021.


Meanwhile, a count of individuals shopping for merchandise and digital services worldwide was 1.66 billion in 2017, and a range is predicted to grow to 14 billion by 2021. With online spending continues to realize recognition, merchants who presently don’t provide an internet store need to explore and should have an e-commerce website.


Online searching can enhance the customer’s expertise for those busy customers who wish to search from the convenience of home and for those needing to avoid long lines in-stores.



  •     Mobile Wallets Make More Sales


Consumers are getting comfortable with making purchases on their smartphones, indicating a requirement for merchants to integrate mobile payment solutions into their business model. Several customers are changing to mobile wallets not just for accessibility functions, however conjointly for the improved security measures they provide, like coupons and offers.


By adapting to new various strategies of payments like mobile wallets, merchants may see additional customers, resulting in additional sales for his or her business.


“Mobile wallets like Apple Pay, Android Pay, and PayPal will consolidate all payments across all channels into one easy-to-use, secure, moveable payment methodology,” and “It’s meant to make payments anyplace convenient.”

Additionally, merchants who are wanting to convert “just a visitor” into a “possible customer” quickly can use the advantage of mobile wallets, as they do the whole process at once by storing the data, like shipping and charge addresses.


This makes paying with a mobile become a straightforward method as one-click payments, confiscating barriers to the underside of the funnel, wherever mobile customers are possibly to drop off.


  •    More eCommerce website features = More Customers


In today’s payment surroundings, customers opt to have a spread of selections to complete a buying deal. Businesses solely providing one methodology of payment are viewed as noncurrent, thus it’s necessary as a business that you provide the foremost fashionable solutions and provide customers multiple choices for payments.


Having a wide range of payment choices opens the doors for additional customers to try your business and this will cause additional customers semipermanent. When considering the customer expertise, it’s necessary for merchants to supply a spread of payments.


Merchants will gain extra revenue for their business by extending an e-commerce possibility for customers, accessibility, and portability for their business, and gain more customers with more payment mediums.



The Feedback/ Suggestion Corner


products and services


Word of Mouth is the king, once it involves creating purchases and selections. We have a subject of discussion these days known as affiliate marketing. It is a natural extension of that is that the importance of customer reviews within the buyer’s journey.


However, your customers additionally want to find out regarding other areas of your services such as insurance services, tormentor management, attorneys, locksmiths and a lot more. Online reviews, though, don’t solely influence purchasers. Reviews additionally bear on Google’s search engines.


Once it involves retail, Google’s ranking factors for search are “based totally on connectedness, distance, and prominence.” The relevance and distance aren’t wedged by reviews, however, a lot of reviews counsel to Google’s formula that the business is best best-known, which may improve a business’s native or local rankings.


So, a feedback/ suggestion much more than it seems to do. Therefore, provide your customers with a corner for their feedback and suggestions and this would make them feel to have a medium to raise their voice and will make them know that you value your customers.


They should feel that you value their perceptions and will help your business grow and improve at a faster pace.



Distinctive Marketing Points – Why customers should choose you?


E-commerce is turning into a lot of inhabited online and irrespective of what you sell, there’s an honest probability that you simply can have from several other competitors. It’s vital that you simply highlight the benefits your customers can receive by creating an acquisition on your website.



Final Words

So, at last, all the efforts in your hands, as to what you got to practice. We hope that once you start following the points and mention such facilities on your website, they would gradually make your business get an enhancement.


Everyone loves something different and you just could be that difference among the others out there. We hope these suggestions would help your business and make your business fulfill your expectations. All the very best for your online store!!



CedCommerce Can Help

For a remarkable amount of time, CedCommerce has been offering the necessary technical solutions specifically made for building one such platform. These extensions come with a multitude of features to aid in the development of a rich multi-vendor e-commerce marketplace.


CedCommerce’s Magento 2 Marketplace extensions and add-ons are ready made and reasonably priced solutions for building a website like Amazon. A marketplace armed with these features is undoubtedly going to possess the best in class features.


For building your own multi-vendor marketplace platform  and to see what our satisfied customers have to say about us do visit: CedCommerce



Check-out for more: 

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