5 frequently asked questions about marketing automation
5 Frequently Asked Questions About Marketing Automation

5 Frequently Asked Questions About Marketing Automation


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The method of distributing business cards is decreasing and promotion through social media is gradually increasing. In the 1980s, Customer Relationship Management (CRM) was trying to bubble up and be executed in the best ways possible. Whereas, today, Customer Relationship Management has become the foundation of businesses of different scales. Marketing Automation tools like HubSpot helps in strategizing marketing campaigns and are even more effective. Moreover, these integration tools help businesses with abandoned cart recovery, order follow-up, customer re-engagement, order item feedback, lead scoring, lead nurturing, and many more. The success of the business lies in the hands of the customers indeed. Therefore, satisfying customers is equally important as selling products.

In fact, to help you understand marketing automation inside-out, we have come up with answers to most FAQs about Marketing automation:

5 frequently asked questions about Marketing Automation.

Marketing automation is helping sellers across the globe by making sellers think out of the box. Marketing Automation is a potent and flexible tool hence, it comes with many unseen benefits. For instance, by getting answers to doubts and questions, sellers can take complete control of marketing automation. Likewise, marketing automation helps the team to focus more on nurturing leads and overall strategy. Understanding marketing automation and its implementation are possible when some frequently asked questions are available with the answers.

What is Marketing Automation?

Marketing Automation refers to automating marketing actions such as segmenting customers, sending them emails, marketing on social media platforms, etc.

What are the marketing automation tools?

Marketing Automation automates marketing that allows you to generate new leads and have a better conversion rate. Marketing Automation is equally feasible with businesses of different scales. Famous Marketing Automation platforms such as HubSpot provides online sellers with powerful tools. At the same time, these analytical tools analyze customers based on their purchase history. Integrating your online store with HubSpot can bring miracles in the business and increase sales and revenue figures.

What is Marketing Automation used for, and its benefits?

Among the countless benefits of Marketing Automation, the prominent one is Customer Relationship Management. Every other use of Marketing Automation converges upon providing better Customer Relationship Management.

Marketing Automation helps a company to maintain its B2C margin by aiding the following-

  • Better customer knowledge.
  • Better customer service.
  • Effective marketing campaigns.
  • Proper lead tracking.
  • Effective targeting of audience.
  • Sync between the marketing and sales team.
  • Lead Nurturing.

Benefits of CRM

Therefore, as a business holder, you can analyze your performance and growth based on the following two factors-

  • Customer Acquisition.
  • Customer Retention.

Here is how various technologies contribute to Customer Retention and Customer Acquisition-

Marketing Automation Technologies[SOURCE: www.emailmoday.com]

Clearly, Marketing Automation plays a massive role in Customer Acquisition as well as Customer Retention.

Check out our HubSpot solution here!

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What is the best Marketing Automation Platform?

Using the best Marketing Automation Platform to enhance the website’s health is as essential as employing Marketing Automation.

One needs to be realistic enough to choose a Marketing Automation Software that sustains in the long run. Consequently, Knowledge of various Marketing Automation Platforms is a plus for online sellers. It reduces the manual task and automates the process. Better alignment of marketing goals and sales can be achieved through CRM and Automation tools.

With 1,50,000+ users, HubSpot is the first choice for many business holders.

Such scalability can be credited to the following features-

  • Easy to Set up

    Installing HubSpot Integration for your Ecommerce store is simple.

  • Complete control

    You have absolute authority over your data. No illegal authority can access your data.

  • Integrated solutions

    Being flexible, HubSpot provides you with an option to integrate with various APIs to customize your tool.

Need for Marketing Automation Solution

For instance, you have your online store on Magento, BigCommerce, Shopify, or PrestaShop. You have chosen HubSpot as your Marketing Automation Software. However, there is still a scope of improvement to personalize your Marketing Automation tool and remove the flaws that may come from maintaining a huge amount of data.

So, what’s next?

In such cases, you need an integration solution that has the following features:

ROI Tracking

To strategize efficient marketing campaigns, the Plugin helps you track returns on Investments. That is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments. In economic terms, it is one way of relating profits to capital invested.

RFM Segmentation

What is better than having an API that efficiently segments conversions to help you plan your marketing strategies. The API helps in segmenting users based on their purchase history.

Contact Property Mapping

It refers to mapping and syncing contact properties between your online store platform and HubSpot Account.

Customer Data Syncing

This refers to synchronizing customer data on your online store with a HubSpot account.

Order follow-up, order item feedback & Customer re-engagement: Providing customers with the facility to track their orders by sending them follow-up emails and enabling them to send feedback is essential to maintain a high retention rate.

Regular emails at different stages of purchasing customer help to correctly ex, acute customer re-engagement. This further helps in lead scoring and lead nurturing.

Abandoned Cart Recovery

For an online seller, abandoned carts are a common problem for which they cannot be held responsible. The presence of integration apps that can help in Abandoned Cart Recovery can work wonders for online sellers. These plugins work by notifying you and relevant customers about abandoned carts through abandoned cart emails.

The Integration Plugin with the features mentioned above can act as a pillar of strength for your business.

Do you have to wait for more to avail yourself of such a well-structured Integration plugin?

HubSpot Integration Plugins by CedCommerce is available now with all the features mentioned above to help you achieve the best Marketing Automation.

Check our HubSpot Integration Plugin for Magento 2 here! 

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What is the future of Marketing Automation?

With emerging Marketing Automation platforms like HubSpot, customer engagement through engagement mails right from the awareness stage of customers till they complete their purchase, Marketing Automation seems to have a vast scope in the future.

Let the picture below do the talking-

Benefits of Marketing AutomationSource: Sharpspring Incl Raab VEST & Market Reports(2019)

As evident from the picture, Marketing Automations are expected to generate Worldwide Social Business Revenue somewhat.

This is what you can achieve in 2021 through Marketing Automation-

  • Sustainable leads
  • Leads nurturing
  • Better Customer services
  • Planned marketing campaigns
  • Personalized Content for Customers

Let’s view the marketing forecast closely to have a better perspective-

Growth in Automation industry

How can I learn more about Marketing Automation?

Marketing Automation, as a concept, is very vast and needs to be understood thoroughly before being executed.

Quickly learn about Marketing Automation with us by clicking on the video below-

You can also contact CedCommerce’s expert by clicking on the button below.

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