Sell cross border from US to Canada
Ship with Walmart and Sell Cross Border from US to Canada

Ship with Walmart and Sell Cross Border from US to Canada


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For sellers who have enjoyed tremendous success while selling on Walmart US, expanding to Walmart, Canada comes as an obvious next step. Selling on is a lucrative idea that most US-based sellers entertain but cannot turn into a reality. This can be owed to high shipping costs, over-the-top customs, excise duties, or the hassle of migrating inventory. However, if questions such as- How to sell on Walmart Canada? How to ship cheaper to Canada? What is the shipping price to Canada? How can I ship faster to Canada?- are plaguing your mind, Ship With Walmart is just what you need!

If you want to expand to Walmart Canada, Ship with Walmart will make it easier and much less complicated for you. With the program, you can witness a growth of around 10% in your sales! Not just that, with this new cross-border shipping service, you can save big on customs, excise, and other costs incurred in international shipments.

This service is also designed for US-based sellers who face difficulties while shipping to Canada. In layman terms- Ship with Walmart offers a better, faster, and easier way to ship-crossborder to Canada!

A quick look at the facts about

Merchants selling on Walmart US can easily onboard Walmart Canada as the interface and policies are similar in both the marketplaces. Thus, ensuring a smooth and hassle-free transition for you.

So, if you are already selling on Walmart US, here’s why selling on sellers will be an excellent idea:

  1. has around 4 million monthly visitors, a sales growth of 100% YoY in 2 years, and approximately 8 million products are live on its platform.
  2. As a young, rapidly growing platform, offers healthy competition and an unhindered fair trade environment to all its sellers.
  3. On, around only 45% of the orders are fulfilled by sellers themselves instead of the industry benchmark of 75%.
  4. Walmart Canada’s customer base includes around 54% of Affluent Shoppers from well to do families. The other overlapping composition is of Millenials and Families with kids, which are fantastic target audiences for most sellers.
  5. Selling on from the US is much easier now, with the new Ship with Walmart service.
  6. Owing to the Covid-19 pandemic- Home supplies/ home goods, Indoor goods, Toiletries, and Cleaning Supplies, are some of the most popular categories on the platform, giving (such) sellers a unique opportunity for growth.
  7. An eMarketer survey says that a good chunk of Canadian consumers includes cross-border digital buyers who prefer to buy from the US almost 60% of the time.
  8. As per the North American Free Trade Agreement (NAFTA 2.0), the duty and tax-free shipment value were raised to $40 CAD from $20 CAD, making the shipment process all the more profitable.

What do customers want on

  • Value for money: 66%. Customers are looking for low-cost products with great quality, and they prefer the everyday low prices offered by Walmart.
  • Excellent Experience: 59% of consumers look for an easy-going shopping experience that is as frictionless as possible. Hence, Walmart relies on sellers to provide a stress-free environment for the customers. No return required, fast or on-time delivery, and good customer service are key for delivering a superb experience.
  • The assortment of core values: A large group of people- a whopping 49%- wants a collection of these core features. They want excellent service, flawless experience, and the lowest possible prices.
  • Convenience: While shopping, 42% of consumers want a hassle-free experience, easy to understand, and transparent policies can help you a great deal.
  • Valued Brand: 35% of consumers prefer buying the brands they know of. Hence, high-quality products add tremendous value to the overall shopping experience.

What does a shipment from the US to Canada look like?

With the proximity of the two countries and significant political and economic relationships, the US and Canada have the highest potential for cross-border trading. Apart from China, the US has the second-largest economic partnership with Canada in terms of export and import.

The Canada Border Services Agency (CBSA) requires shipments originating from the United States to include a Canada Customs Invoice (CCI), Bill of Lading, Commercial Invoice, and pertinent Import/Export Licenses. A CCI must have a rundown of crucial details regarding the shipment, such as- date of the shipment, name, address, and phone number- of both the shipper and the consignee, a definite portrayal of the material being transported, and the complete evaluated monetary estimation of the shipment.

Possibly, keeping up a Canadian stock as a US provider can be excessive to your business’ monetary concern. However, US shippers can apply the essential applications to turn into a Non-Resident Importer (NRI).

The moment a United States-based organization turns into an NRI, the export and import procedures become streamlined. The NRI accepts accountability for all charges, expenses, and obligations owed to Canada. Numerous Canadian organizations require their United States accomplices to be an NRI on the off chance that they don’t (as of now) have a current residency in Canada.

Cost of Shipping to Canada

Taxes involved

  1. The Goods and Services Tax (GST)
  2. The Harmonized Tax (HST)
  3. The Provincial Sales Tax (PST)
  4. Tariffs Involved

For shipments entering Canada from the United States, tariff cost is determined based on the harmonized standards of the  World Trade organization (HTS Codes). One additional benefit is that NAFTA disposed of taxes on all Canadian-bought products fabricated in the US.

Nonetheless, if an item incorporates parts made outside of the United States, the Canadian client must pay taxes on those segments.

What is the Ship with Walmart program?

Walmart has partnered up with two excellent shipping companies to handle the shipment between the US and Canada. This has been done so that sellers and customers can be rid-of the lengthy process involved in cross-border trading.

The two existing systems for fulfillment from involve:

  • Self-fulfilled by the merchant
  • Ship with Walmart Solution

Ship with Walmart:

Walmart allows sellers to set up their return and shipment policies. So even though sellers will be affiliated with SWW, they can still enjoy significant control. However, this is valid so long as the seller’s policies do not violate’s guidelines. Sellers can also choose to enable or disable Ground Shipping and Express shipping, although express shipping is optional.

  • The time set for the two methods are:
  • Ground Shipping: 2-8 Business days
  • Express Shipping: 2-5 Business Days
  • The SLAs for the two methods are:
  • Ground Shipping: US Hub to Door
  • Express Shipping: Door to Door
  • Sellers can make necessary changes in the transit time to modify their average ship times.
  • Sellers have the freedom to decide the shipping price. Sellers can charge more for faster service or use another service and ship for free. However, offering both of them to the customer as an option adds to the overall experience. Providing free shipping is also a great marketing and promotional strategy.

More on Ship With Walmart and Integration

  1. To begin Ship With Walmart onboarding, Register for the SWW program here.
  2. Get the Walmart Shopify Integration here.
  3. Get the Walmart Integration here.

How does the shipment process work?

When a product arrives in Canada and is held at the customs, the seller is contacted for further proceedings. essentially requires sellers only to use Delivery Duty Paid (DDP).

Thus, if you are handling the shipment on your own, adjust the product price to involve an upfront payment of customs duties, and manage the payment on your end. Getting the product across the border safely, without troubling the customer through delayed deliveries becomes your job.

Instead, if you chose to Ship with Walmart across the US border to Canada, you will have the advantage of less hassle.
Walmart has partnered with FedEx and Purolator to provide two kinds of shipment services- Express, and Ground, respectively.Ship With Walmart Shipment Methods

Ground Shipment

Best suited for the needs of shipping bulky and large-sized items or the items that must be shipped via land and not air. They are a hub-to-door shipment arrangement.

With Purolator, the Ground shipment or Land shipment makes selling cross-border far more straightforward than ever.
There are three hubs across the US for starters, and later, they will add more ends. These ends include- Newark, Chicago, and LA.

The Ground option offers the advantage of saving more in first mile delivery as compared to its counterparts. All you need to do is consolidate 20+ smaller orders in one overpack and ship it to the nearest hub.

Also, note that Direct returns are available with Ground Shipping.

Express Shipment

For Ship with Walmart Express via FedEx, Walmart has partnered with FedEx Express to deliver quickly from the US to Canada at reduced rates. This is a door-to-door service.

As a Walmart partner, FedEx will handle the shipment for you regarding documentation and custom duty and taxes. Express shipment is better suited for single, light-weight products with no limitation on being shipped via a flight. With every one in three shoppers being an omnichannel partner in Canada, there is a high count of US sellers’ purchases.

Thus, to aid the sellers from the US who are selling on, Ship with Walmart is a marvel in dealing with cross-border trade. Direct returns are available with Express Shipping as well.

How does this Walmart Service work?

The process of cross-border Ship with Walmart service works in a few simple steps.

  1. sends order notifications.
  2. Seller packs for pick up or ships to a hub.
  3. Carrier prepares the order for international shipping and clears customs.
  4. Driver Delivers.
  5. bills seller.

How does Ship with Walmart benefit you as a retailer?

Through Ship with Walmart service, you as a retailer get:

  1. Walmart negotiated rates.
  2. Duty and Tax report.
  3. Import documents preparation.
  4. Customs brokerage.
  5. Account experts to assist you.

How does Ship with Walmart benefit your customer?

  1. Reliable shipping time estimates.
  2. End-to-end tracking
  3. Product delivery in 2-10 days

Initial Set-up Requirements for using Ship with Walmart services

To use the new feature, you need to have the following items on your list checked:

  1. You must have a valid US address for your business entity. All products must be shipped from the US address. Nonetheless, the shipping and business entity address may differ. Sellers on Express can have multiple warehouses for pickup.
  2. You must be a Seller on to avail of these services.
  3. Integrate with Walmart Shipping API by partnering with CedCommerce to avoid the technical implementation of the API directly.

How do you get started with the Ship with Walmart service?

To begin using the Ship with Walmart, follow through these steps:

Request a shipping rate card for cost overview.

Check out the Terms of use for Ship with Walmart program on Walmart Seller Center or contact CedCommerce to start the process.

Please read the contract, in case you need to, then consult an expert and sign it.

Complete onboarding steps.

Once you are done with that, start shipping.

Ship with Walmart (SWW) service onboarding process for Ground and Express Shipment

The general onboarding of Express or Ground service of Ship with Walmart from Walmart International consists of the following steps:

    • Overview Meeting
    • Signing of Agreements
    • Catalog Preparation
  • Shipping API integration from CedCommerce
  • Go live!

For explicit onboarding guidelines or other associated queries, you can either get in touch with CedCommerce or leave a comment below.

Partnering with CedCommerce for Shipping API Integration

To proceed further, contact CedCommerce to get Shipping API Integration and start cross-border fulfillment successfully.

Go Live!

Once all the steps have been completed, confirm with the Walmart Account Manager that you are ready to start shipping right away.

For quick help, consult this checklist:Sell cross border from US to Canada

A case study on how you can grow 10% by selling on Walmart Canada along with Walmart US recently shared a seller’s story who listed products on Walmart US and Walmart Canada. The case study shows how the seller made about 100% growth in GMV YoY from January 2018 to February 2020.Sell cross border from US to Canada

The seller listed 90% of the entire catalog from Walmart US to Walmart Canada. He shipped products from the US to Canada.

Since some product categories are more prevalent in Canada and manufactured in the US and vice versa, their performance differs. Thus, based on the competitive analysis done for the year 2019, here are the two marketplaces’ results.Sell cross-border to Canada and Ship with Walmart

Home Furnishings:

  • Walmart US: contributes 19% to the GMV.
  • Walmart Canada: contributes 20% to the GMV.

Lawn and Garden:

  • Walmart US: contributes 18% to the GMV.
  • Walmart Canada: contributes 29% to the GMV.

Sporting Goods:

  • Walmart US: contributes 6% to the GMV.
  • Walmart Canada: contributes 12% to the GMV.

Office and Store:

  • Walmart US: contributes 5% to the GMV.
  • Walmart Canada: contributes 6% to the GMV.


  • Walmart US: contributes 4% to the GMV.
  • Walmart Canada: contributes nothing significant to the GMV.


  • Walmart US: contributes nothing significant to the GMV.
  • Walmart Canada: contributes 7% to the GMV.

This shows that there are categories that are doing exceptionally well on Walmart Canada, whereas they aren’t performing as well in Walmart US. The reverse is also true. Some categories perform almost the same in both countries. Thus joining forces with both the marketplaces can change your business revenue for good.

For more on selling in Canada through

  1. Sell on Walmart Canada Like a Pro in Just 6 Steps!
  2. US Sellers can sell on Walmart Canada easily now!
  3. Sell on Top Marketplaces Offering Cross-Border eCommerce and Dropshipping
  4. Walmart Canada Webinar – How to sell on it. How to avoid the hurdles.
  5. Major Trends that affect eCommerce landscape in Canada
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