pay per click
PPC Advertising from the basics

PPC Advertising from the basics


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PPC – Paying for what you get and that too for a profit earned exponentially! It’s a deal cracked right!!

Swaying away with a venture that never lets your conviction dwindle? Be brave enough when you have to serve yourself a profitable deal.

Test the waters!! Do something different from the traditional vanity metrics!! The most lucrative marketing approach could seal the deal for you!

So just tap the brakes!! Restructure your digital marketing strategies with the best possible measures. Jump into the world of PPC Advertising!

PPC Advertising- What is it actually?

Advertising through pay-per-click helps you to stand out in the competitiveness in your niche.
Bolstering your presence online!

Your website creates an ambience! Stays unmatched! Gets recognized way beyond the reach of your competitors! Dominate the search engines, and let your audience know you.

The role of PPC in advertising can be judged from the fact that it helps the audience know your existence. Urging in the promptness to click, and enter the funnel you want them to.

See all that matters for you and your marketing is the magnitude of the traffic earned to your website. It is the amount that you as an advertiser pay every time a visitor is made to reach your website.

PPC Advertising thereby represents a model of Internet Marketing, where advertisers earn the traffic rather than winning it organically. And, in order to get the maximum out of your PPC Campaigns, your strategies should meet your goals sketched beforehand! You could now…

Scale up your brand visibility with paid search advertising….

An explicable and most favoured way to parade your product or service. Making it reach your target audience present out there in the market.

To enhance your presence online, to dominate the search engine result pages, advertising through the pay per click facilitates.

  • an interactive engagement with the audience
  • favoring an expansive traffic
  • thereby nurturing leads
  • resulting in sales for greater return on investment


You would beat the bushes, without knowing the core! It’s time to get into the deeper aspects, for cherishing instantaneous results.


Search Engine marketing, as the name suggests, is an umbrella encompassing the paid search activities. A blanket of online advertising, aiming to improve the presence of a particular website on the search engines

To refer in a layman’s language, SEM could also be termed a broader concept. A concept that inculcates pay per click advertising specifically.The world of digital marketing is often confused and misused with the digital marketing acronyms. Even though they may be describing the same or different walks of it…

A certain flavor added to a recipe, is what PPC advertising is to SEM. Promotion on the search engines via paid search, is what PPC deals in at the very first. On a contradictory note, any kind of promotional activity on the search engines is engraved within SEM.

Categorisation and characterization are both the testing samples for building a marketing approach.

Having categorized the difference between SEM and PPC above, let’s now characterize it…

How do PPC Ads work?

 How do PPC Ads work?   

To justify your idea of driving traffic in bulk needs the courage, the intent and the grit. All the three come in only when the basics for advertising through the pay per click are stern. Flexible decisions, for approaching the target market, to judge your target audience’s traits and attributes, and thereby versatile campaign management is all needed.

To appear on the top of SERP’s, to make an individual click thereby, needs an integrated marketing approach. No sooner does the user search on search engines, a race for making it to top of the most popular advertising platforms starts.

To hop in straight to set up your PPC campaigns at the very first step isn’t the way! It’s the effectiveness and the understanding towards how PPC works, that improves the ROI for your business.

Knowing how ppc works from the basics, an advertiser captivates a better chance of making profits.

Being analytical, creative and having a prolific foresightedness helps you know your business better .

And the best part with the Pay per click advertising is, you can just…

Scale up your brand visibility with paid search advertising…

  With this note, let’s now focus on the building blocks of your PPC.

Building blocks of PPC( features and specifications)

How do PPC Ads work

1. Ad account setup:

Advertising on any platform needs an ads account set up in a proper segmented manner. Additionally it should be in the policy constraints, so as not to violate any of them.

An individual account may be prone to suspension, if in case it breaches any policy guidelines. Thus in order to set up the ad account with reference to any specific platforms, different steps need to be followed. Their descriptiveness depends on the platform you choose for advertising.

2. Conversion tracking

It is the bevy of actions that are taken through in the journey of goal completion for your campaigns. The visitors landing up are expected to take certain actions that define the performance of the campaigns throughout.

  • It could be of the form of subscribing the newsletter.
  • It could be through a phone call being placed to contact.
  • These may include multiple in-store visits, subsequent search and website visits and so on.
  • It could also be a purchase(in the best case possible)

Conversion tracking refers to encapsulation and of various metrics and junctures. These define how significantly the ad campaign is either generating the leads, getting sales, the sign ups, and the other actions taken for the business growth.

In a way, it defines the customer’s interaction with the ads thereby tracking down the multiple conversion actions.

3. Start with Keyword Research:

Keywords represent the search query entered by the users on the search engines. It is initially the game of keywords that are to be targeted to be in alignment with the user’s search query. Keyword research is a lengthy process and needs a systematic approach.

A precise keyword research helps jumpstart your PPC Campaigns. The cornerstone of a successful paid search campaign is backed by user-first intended keyword research. Using a PPC keyword generator or a keyword tool such as Ubersuggest, Google keyword planner, wordtracker scout, etc let’s the advertisers approach the audiences in a more personalized manner.

With the usage of right category keywords, the advertiser may land up very close to be ranked on the top in the search result pages.

Start with Keyword Research:


The preciseness that keywords provide helps the advertisers showcase ads with an enhanced real-time approach. Thus in order to get positive feedback in the later stages,  seeking more relevant traffic for your products along with keyword-targeting should be calculative.

4. Landing page:

It is the Penultimate step to decide for either the journey of goal completion or not

So in order to witness what converts best for your business, landing pages are the differentiating factor. To test the different versions of the landing pages to get the most appealing dedicated page to land upon. The landing pages are the destinations where people land up through the ads to take a certain action. There one shouldn’t drop a ball in choosing the best!

It is to be made sure that the appearance of the landing page should be lucrative. The landing page should magnify the detailing of the products and the specific services on display. Whether it is your dedicated webpage, homepage or anywhere else, the best practices to maximize conversions should be on full-scale. For maximizing conversions, you need to…

Scale up your brand visibility with paid search advertising…

5. Campaign creation:

For a refined and goal oriented PPC Advertising campaign, the intentions of creating it should be clear. It is the goal no matter whether your product or service you offer to the target market that takes you through. Whether it is a search, a display or a shopping campaign, if the intent is right, they certainly click!

6. Creating the type of ad that is compelling and relevant, is what reaps unimaginable profits at the end:

Addressing the need of your market based research through the product or service you deliver, sets up your objective. Choosing the right set of keywords that could pull the trigger, or understanding the buyer personas based on market research, are some major factors in deciding what you want your ads to do.

Wanting them to buy? Just contact? Or a lead generation? Whatever it is!! Keeping in mind the intentions of the visit you pay for, helps in deciding the call to action set up on your site later.

The Ad campaigns contain Ad groups depending upon certain keywords targeted for and are so organized by common themes. To take your brand to the top, test the different versions of the ad copy,

7. Create:

The title that will inter-relate your offerings that are familiar to the customer’s intent. Any other promotional agendas affixed that could be eye-catching. The content presented in the ad should be simple, yet unique( both title and descriptions)

Don’t forget to choose the right set of keywords, remember, you don’t have to serve irrelevant audiences. So abstain from choosing a broad match of keywords. Setting the budget is the latter part, just after you have identified the keywords.

Enter the title and the description in the ad copies. With multiple titles and descriptions with the relevant keywords within, it’s time to test for the best…

8. Campaign launch:

Ranging from the ad creation, to the account set up, to the conversion tracking setup, it’s a streamlined flow, former to a successful campaign launch, which is then monitored regularly for assessment.

Defining your end goal, choosing the right type of budget suited, opting for the adequate targeting methods, including, the location, the audience or the demographic targeting( depending upon the campaign objective). A full fledged campaign is at your doorstep now! Get ready and get started!

9. Monitoring campaign:

After the campaign is live and entered the arena, it’s time to measure its performance. A regular and inch-perfect monitoring of the campaign based on the various metrics, sets up the right tone.

The monitoring has to be done on a regular basis to figure out the interaction with the audience. Likewise, taking steps to optimize the campaign, according to the updations. It’s the reaction of the audiences that is monitored to verify the performance of the campaign over time.

It’s like the assessment of the campaign, taking into consideration the various changes in it.

Change is the only permanency required, and we all should get accustomed to it.

10. Campaign assessment:

Inclusively monitoring the performance of the campaign, a report card is being created. Based on which the different versions of the ad copies are split tested. It’s to check the ad copy in particular that stands out on all the key performance indicators.

Here factors such as click through rate(CTR), the conversion rate, the relevancy of the ad, etc, highlight their importance. Reckoning the judgement of these metrics a particular ad copy is assessed, to get the best out with replacements. It’s a process to eradicate the low performing ad assets thereby.

11. Analysis and feedback:

You have entered the last phase of the race. It’s the time for reporting down the analysis done throughout. A report that would predict the success or the failure of the campaign. Well, there isn’t a room for failures, if the analysis has been thorough. Yes, a complacent approach on the other hand would lead to nothing.

Therefore, analysis and feedback, clarifies the approach and the optimization needed for the campaign to perform well in all walks.

Benefits of PPC Advertising:

Advertising through the pay per click does all the needful to thwart your marketing strategies from reaching a failure situation. Yet it cannot be a whimsical act. A witty personality, a sense of foresightedness, knowing your needs, and the management skills should be utter clear. Nevertheless, advertising through PPC is an added asset that brings with it the following benefits.

  • It caters to an increased brand exposure…
  • Advertising through PPC increases traffic to your website
  • Lets you connect with your relevant audience
  • Advertising on such huge platforms has far reaching abilities.
  • you don’t have to wait for results too long, they are immensely fast
  • A proven or a guaranteed return on investment
  •  takes your marketing tactics to another level
  • A cost effective technique, as you can control the budget spent.

There are many such benefits and the list seems too long. Its a voyage where you just have to keep things arranged and results would keep coming in your favor.

The gist

All set to work successfully with advertising through the pay per click? Not yet?

It’s time to read the entire cycle for a breakthrough with your marketing strategies. The essentials engroup the goal intended for a campaign and the approach thereon.

Advertisers pay for ads that click, and so, a cycle starting from the keyword research to the ad creation, to ad account set up, to the conversion tracking, or be it any, the steps have to be followed in order.

Being a beginner, it’s never easy to invest, but when experts indulge, they make your investments, the extra fraction in your armory. This blog here has been drafted with the intent of giving you all the necessities for making a well furnished decision. If in case there are other doubts left, the loops should continue and you should seek more such knowledge to come your way.

So as not to bear the brunt of failure with your ad campaigns, the cycle of the basics of PPC Advertising need to be adhered to. This ensures greater returns at the end.

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