How to Manage Multiple Seller Accounts on Amazon and eBay
Solved: How to easily manage Multiple Seller Accounts on Amazon and eBay

Solved: How to easily manage Multiple Seller Accounts on Amazon and eBay


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Managing multiple seller accounts on popular eCommerce platforms like Amazon and eBay is a topic of great interest for online sellers. The potential advantages of having multiple accounts on these platforms make it a compelling strategy. However, questions often arise about the feasibility and practicality of managing multiple accounts simultaneously.

In this blog, we will dive deep into the world of multiple seller accounts on Amazon and eBay. We will address key queries like “Can I have more than one Amazon seller account?”. You’ll also find answer to “Can you have multiple eBay accounts?”. The article will provide you with a clear understanding of all the possibilities and limitations.

So, before you get hands on eBay Multi Account and amazon multiple accounts experience, explore the dynamics of multiple seller accounts.

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Multiple Seller Accounts on Amazon

Having multiple seller accounts on Amazon opens up a world of opportunities for online sellers. It allows them to expand their reach. They also get to tap into different market segments, and ultimately increase their sales. However, managing multiple Amazon seller accounts comes with certain considerations and requirements.

To begin with, Amazon does not allow having multiple accounts from a single location. However, there are exceptions. For instance, if you have separate brands or businesses, you can have multiple accounts to represent each of them.

Another scenario is when you want to sell in different locations or countries. Amazon permits you to create multipleAmazon accounts specific to those regions. According to recent research, sellers with multiple Amazon accounts experience an increase in overall sales.

Let’s take the example of Sarah, an aspiring entrepreneur. Sarah has a successful clothing brand and decides to venture into the world of home decor. She wants to ensure a separate identity and better targeting. So, she creates a new seller account on Amazon for her home decor line.

How To Manage Multiple Amazon Seller Accounts

Managing multiple seller accounts on Amazon requires adherence to specific guidelines. It is generally prohibited to have multiple seller central accounts. However, there are certain circumstances where you can request. Amazon usually approves for multiple Amazon accounts.

Let’s explore the factors involved in effectively managing multiple Amazon Seller Accounts.

#1. Single Location/Country

To gain approval for multiple accounts within a single location or country, your request should include:

  • Offering a distinct product that differs from what is already listed.
  • Maintaining an excellent track record with your primary account. It focuses on customer metrics.
  • Demonstrating a clear intention not to sell the same product across multiple accounts.
  • Using a different email address and separate bank details for the new account.

It takes 3-4 days for a response after submitting the application for multiple seller accounts on Amazon.

#2. Brand Segregation

If you have a well-established legitimate business with multiple brands, you can opt to sell from separate accounts on Amazon. It allows you to maintain distinct identities for each brand.

#3. Different Locations/Countries

Amazon provides the opportunity to sell on its country-specific sites. You get to expand your reach to 17 different locations. You can choose to sell from a single seller central account. Or you have the option to create different accounts for each country-specific Amazon site.

Managing Multiple Amazon Accounts

While opening multiple Amazon seller accounts is generally prohibited, there are scenarios where it is allowed. For instance, if your primary account gets suspended, you can submit a legitimate request for multiple accounts. Additionally, if you are a well-established legitimate business, you can segregate your brand sites and sell from multiple accounts on Amazon.

Another opportunity is selling on Amazon’s country-specific sites. Here you can have different accounts for each site. For example, you can create accounts on,, or from a single seller account, expanding your reach to different regions.

Multiple eBay Seller Accounts

When it comes to answering questions like “can you have 2 eBay accounts?”, the answer is Yes!, you can.

When managing multiple accounts, eBay stands out as a platform that readily supports sellers with multiple eBay accounts. However, it’s important to note that eBay takes strict measures against bad sellers. And if your primary account gets suspended, there is a risk that all your other accounts may be affected over time.

To combat fraudulent practices, eBay allows sellers to have up to 14 accounts.

Let’s explore the requirements for managing multiple eBay accounts in different scenarios:

#1. Single Location/Country

On eBay, you can have multiple accounts as long as you meet the following requirements. For example, suppose you have a seller account on You can establish additional accounts on sites such as amazon in, amazon ca, or amazon com br. And manage them all from a single seller account.

Follow these guidelines to successfully manage multiple seller accounts on eBay:

  • Use a separate email address for each new account.
  • Clearly demonstrate that each account is intended for different product niches.
  • Adhere to eBay’s seller and listing policies outlined in the selling policy.
  • Maintain high standards of performance, risk management, and follow best practices for eBay sellers.
  • Avoid cross-referencing or linking other accounts together.

#2. Different Locations/Countries

eBay operates in 21 country-specific sites. It offering you the opportunity to have multiple eBay accounts. As long as you maintain a safe and trustworthy environment, you can create multiple accounts.

For example, let’s consider the case of Mark, a seller based in the United States. Mark has a primary eBay account where he sells electronics. However, he decides to expand his reach and target a specific niche in the UK.

He creates a separate eBay account to sell vintage collectibles. By doing so, Mark can effectively manage multiple eBay accounts. Moreover, he cateres to different customer segments and product categories.

Managing Multiple eBay Accounts

Moving on to eBay, the platform readily supports multiple seller accounts. eBay suspends sellers with multiple accounts to maintain a trusted environment. However, you can still have multiple accounts, with a maximum of 14. Each account should have a separate email address and should be used for different product niches.

Furthermore, eBay has 21 country-specific sites. It allows you to have multiple accounts to represent various brands or sell different product lines.

Simplifying Multi-Account Management for Amazon and eBay

Managing multiple seller accounts on marketplaces like Amazon and eBay can be a challenging task. However, with the right tools and strategies, you can streamline your operations and maximize your selling potential.

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The Problems of Having Multiple Seller Accounts

Targeting different niches and expanding your sales may be rewarding. However, the management of multiple seller accounts for eBay and Amazon business can be overwhelming.

Each day presents new challenges. You’ll constantly have to juggle operations across multiple accounts. Here are some significant problems you may encounter:

#1. Manual Updates

Updating listings individually across multiple accounts can be a daunting task. Countless hours can be spent counting listings and repeatedly hitting the update button. The manual effort required can take a toll on your productivity.

#2. Lack of Synchronization

Despite your best efforts, real time inventory and order management is difficult. Keeping track of operations across multiple platforms becomes complex. Without seamless synchronization, you risk discrepancies and inefficiencies.

#3. Human Errors

Coordinating activities across multiple selling accounts leaves room for human error. From small oversights to major blunders, managing numerous accounts simultaneously increases the likelihood of mistakes. These mistakes can impact sales and customer satisfaction.

#4. Time Loss

Managing each of your multiple accounts from start to finish consumes valuable time. Time that could be better spent strategizing, expanding your product line, or engaging with customers. Without efficient processes, valuable hours slip away.

Consider the story of Emma, an ambitious entrepreneur who runs three separate Amazon seller accounts. One for health supplements, one for home decor, and another for pet supplies. Emma finds herself grappling with manual updates, struggling to keep inventory synchronized, and occasionally making errors when juggling multiple accounts. As a result, valuable time is lost, and potential growth opportunities may be missed.

To overcome these challenges, consider implementing streamlined solutions. Automated and centralized account management helps in getting more time to focus on core business activities. By leveraging technology and dedicated platforms, you can simplify operations, and reduce errors. Automating the management of multiple seller accounts, you can simplify everything.

Overcoming the Hurdles: Managing Multiple Seller Accounts

Managing multiple seller accounts on platforms like Amazon and eBay can present various challenges. The manual task of updating and synchronizing products, inventory and orders is time-consuming. Above all, it is prone to errors. Fortunately, there are effective solutions available to simplify these processes and streamline your account management.

One such solution is the CedCommerce integration for multi account management. These marketplace dedicated tools for eBay and Amazon provide a centralized dashboard. Moreover, it allows you to manage all your accounts effortlessly from a single location.

With the convenience of bulk listing uploads, you can quickly list your products across multiple accounts with just a few clicks. Seamlessly managing orders ensures that no sales slip through the cracks. Meanwhile, real-time auto-synchronization keeps your inventory up to date across all accounts.

These tools offer advanced features like fulfilment sync, enabling you to manage orders efficiently. To further enhance your selling experience, you’ll receive low stock and error notifications. These alerts helps you solve potential issues that may affect your sales.

Unlock the full Potential of your Business

Now you know how to navigate the complexities of Amazon account management and eBay account management. With the knowledge about opening a second account you can unlock the full potential of your online business. But why stop there? In today’s globalized world of e-commerce, there are vast untapped opportunities awaiting your discovery.

Imagine expanding beyond familiar territories and venturing into budding markets like Southeast Asia, the Middle East, and Europe. These regions hold immense potential for growth.

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