sell on Wayfair
Why should you sell on Wayfair?

Why should you sell on Wayfair?


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Looking for reasons to sell on Wayfair? 


First things first..Wayfair marketplace is just not the next eBay, Amazon, or Walmart. Simply put, there’s not much competition to rank your products and get selling. 


Besides, reduced competition does not bring fewer opportunities for you to sell on Wayfair. Instead, it increases your probability of earning more and getting through with high selling rates. 


Moreover, with the integration extension offering automated services for your web store it becomes even easier to list your products and sell on Wayfair. 


Despite all the rising competition, we know how to optimize your inventories and product content to outrank your online store. 


Right from automating your online store to providing the super speedy features of bulk uploading all your products in a go. We assist you with the best support services 24*7 helping you capitalize even more through your increased loyal fan customer base. 


Is it worth to sell on Wayfair? 


As of writing this article, Wayfair attracts 63.36 million unique visitors to your products (as per the data by Similarwebs). 


Being one of the most popular marketplaces in the United States, Canada, and the United Kingdom, Wayfair seems to attract a lot of shoppers in these regions. Thus, bringing you a clear reason to sell on Wayfair. 


Above all, with eCommerce expected to hit $4.5 trillion by the year 2021, the eCommerce economy is rapidly rising in the aforementioned regions. Thus, there can be no best time to invest in Wayfair than now.


Being the home to largest online home furnishing market, Wayfair marketplace is one of the booming eCommerce markets in the United States. 

sell on Wayfair

Not only the rising revenues, but Wayfair’s way of comforting sellers and shoppers with style, price, and delivery method has made it retailers’ first pick. 


Besides, if your inventories comprise of home and garden niche than selling on Wayfair is your perfect fit. 


Let us know how does Wayfair helps retailers earn more… 


How does the Wayfair selling process work? 


Wayfair has a self logistics system WDN (Wayfair Delivery Network). This WDN helps in improving the overall effectivity of shipment by reducing losses, quick shipping, and safely delivering large sized parcels.


Acting as a fulfillment channel Wayfair runs as a dropshipping model. In other words, when an order is received and confirmed, the merchant (supplier) asks for ships the goods directly to the end merchant. 


That being said, you must know that Wayfair does not carry any inventory or warehouse. So all this while you might assume Wayfair possesses dropship model. 


Leveraging the negotiated bulk rates merchants of third party shipment couriers, retailers use the Wayfair’s accounts. This action helps them in saving a lot of their time and money. With increased efficiency, Wayfair does not involve any inventory cost. 


Working on a cost-driven structure, Wayfair believes in automating retail industry with third-party integration extensions. This systematic selling on Wayfair helps you white-label your products on your store. 


Why should you sell on Wayfair? 


With 16.4 million active customers, and 39% Y-o-Y, Wayfair announced its first-quarter revenue of 2019, amounting to $1.9 billion. 


How about this? Wayfair spends more than half of its profit on advertising products. That being said, Wayfair helps you reach millions of customers. Thus, solving half of your hassle and helping you sell effortlessly on Wayfair. 


Wayfair brings you a highly innovative real-time view of consumer demands and offers a reliable and stable logistics. You can leverage Wayfair’s truly professional cost-effective technological expertise platform. The best thing to sell on Wayfair is that they are truly dedicated to selling your products at their best. 


Huge customer base 


To sell on Wayfair can be one of your finest choices. As they enable to sell your products to over 60.82 million unique visitors. Helping you boost your sale and gain access to the growing home eCommerce market.


Easy seller panel 


The innovative platform at Wayfair is designed in a way to help sellers with the easiest navigation. The smart dashboard of Wayfair helps sellers by providing full product catalog which is to be published on the website. 


Real-Time updates


Wayfair’s smart system helps retailers with data and analytics. The smart feature of Wayfair keeps track of the customers choice. This automated feature of Wayfair helps retailers in updating them about the trending products that consumers are looking for. Wayfair portrays a real-time view of the demand and need for a specific product.  


Massive Logistics 


The shipping capabilities and powerful logistics at Wayfair have transformed it into a leading eCommerce business in the home category. This concept helps retailers to sell on Wayfair and ship products directly from suppliers to customers. 


This process of direct fulfillment helps Wayfair grab a large share in the market. On the same hand, it is also cost and time effective. 


The continuous improvement of the Wayfair Delivery Network helps retailers in gaining more profit by reducing logistics cost. 


Is there an easy way to sell on Wayfair?


Now that you are well-versed with the way Wayfair functions and benefits retailers, you must know how to sell seamlessly on Wayfair. Let’s get straight to some luring points and enhance your online venture: 


Let our team of experts help you sell better and earn more on Wayfair. Fill out the sellers’ registration form here. Next, head towards integrating your store with Wayfair. 


The Wayfair integration solution helps you reach millions of customers. Its automated feature of bulk upload, centralized order management and more helps you 


1. Integrate your online store with Wayfair and leverage:

  • Bulk upload of products in a go, 
  • Automatically list and synchronize all your inventories, 
  • Centrally manage all your orders,
  • Click and sell or customize as you need, 
  • Profile-based attributes, explore more splendid features of the integration here. 


 2. Get 24*7 FREE support

Let our team of veterans help you at any hour of the day through Skype, eMail, call, or any of your preferred communication channel. 


3. Bring assured conversions

Assisting over hundreds and thousands of sellers, the Wayfair integration app has brought assured conversions. The automated process of connecting your store with Wayfair helps you sell efficiently on Wayfair. 


Are you thinking to sell on Wayfair?


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About The Author

  1. Avatar for Shruti Tiwari

    Hello, I would like to sell on WAYFAIR.COM.
    But who I should contact with? Would you please let me know?

  2. Avatar for Shruti Tiwari
    Sean Montgomery

    Hi, I will start manufacturing in a few weeks from now side and coffee tables along with some other wood products. I require information that will let me see if it is viable to partner with Wayfair UK . Could you please send the relevent details how Partnership works costs and all associated cost that the seller has to make to Wayfair UK.
    My contact phone No Mob., UK 07721978636
    Also Whats App
    Regards : Sean Montgomery

    • Hi Ryan,

      You can sell on Wayfair, just by owning a warehouse (having a warehouse is must).

      Further, you can get started with selling on Wayfair directly by registering on

      Once applied, you will be contacted via Wayfair within a week and whenever a order is received on Wayfair and is confirmed, the merchant (supplier) is asked to ship the goods directly to the customer.

      Hope it helps.


  3. Avatar for Shruti Tiwari

    we are based in Atlanta Ga. Import export business. We have good stock of scarves and different kinds of gift items from India at our warehouse in ATL.We would like to move our inventory what would be the right way to start with

    • Hey Irshad!

      Glad to hear about your business. Also, addressing your query here are a couple of suggestions that would certainly help you out –
      You may directly register yourself at the following link (
      As Wayfair is mainly concerned with sellers having their warehouse, the orders, when received, will be shipped directly to the customer by the merchant (supplier).
      Hope it helps you.
      Happy selling! 🙂

  4. Avatar for Shruti Tiwari

    I am already a seller on I am struggling to improve my revenue. is there any way you can help me with increasing my revenue?

    • Hello Smit, I have passed your query to our business team and somebody from the team will be contacting you shortly or please drop a mail at

  5. Avatar for Shruti Tiwari

    Good afternoon, I have anti-slip rug underlay that I would like to sell on Wayfair. What parameters need to be followed / met? TIA!
    Kind regards, Kevin De Vos

    • Hello Kevin, thankyou for dropping by. Somebody from the team will be contacting you shortly or please drop a mail at

  6. Avatar for Shruti Tiwari

    Hi your article is amazing, but I've submitted my form a while ago without an answer. I also opened a ticket with them but still no answer. Do you have an Idea why this is happen 🙂

    • Hey Jack glad that you found the article interesting. I have passed on your concern regarding the ticket. That said, one of our executives will be contacting you very shortly.
      Do let us know if we can of any further help 🙂

  7. Avatar for Shruti Tiwari

    Hello Shruti Tiwari,
    I have a company based on US that sell modular assembly wood-fired oven kit for outdoor kitchens. We have been on the market for more than 7 years and considering that this area has been growing tremendously, we believe that our product can be very interesting to your customers. We have the technology and experience necessary that makes our Wood-Fired Oven the best acquisition at an affordable price I tried to fill out the form on your Partner page but I it not allow me to submit. Please, let me know what I have to do to sell on

    • Hi Alex, thanks for your time.

      You can get started with selling on Wayfair directly by registering on

      Once applied, you will be contacted via Wayfair within a week. Also, selling on Wayfair requires a warehouse. So if you have a warehouse of your own, you can easily start selling upon getting approved. Once a order is received on Wayfair and is confirmed, the merchant (supplier) is asked to ship the goods directly to the customer.

      Hope it helps.

      Thank you,

  8. Avatar for Shruti Tiwari

    Hi I would like to sell in ( )
    I have read all the guide articles
    And I need to know an example of a percentage of sales
    Can you introduce a ( WDN calculator Site) to me? so that I can estimate the final selling price of the products, And if there is not please send me a site with example pricing. site for this.
    Best regards
    Hadi Salmani

    • Hi Hadi, thanks for your time.

      As for now, I have passed your concern to the team, Rest, you can always reach us on –
      Hope it helps.

      Thank you,

  9. Avatar for Shruti Tiwari

    I currently sell on Wayfair and while its a great tool, they have a lot of shady things they do that end up costing the seller way more than expected.
    1. They make you give them your wholesale cost- normally which is very low and they push back if they think it is too high. They then mark it up to whatever they think is appropriate and you are given no say in what the product actually sells for to customers.
    2. They pay you by giving you a credit card to run, causing you to foot the bill for the credit card fees, thus loosing another 3.5% on top of the low wholesale you already get.
    3. You are also stuck with 4% deducted off of each payment for possible "returns/damages". This is something that is on every invoice, even if you never have a return. There goes the margin even lower… that's 7.5% that you are loosing
    4. When/if you get a return, it only gets shipped back to you some of the time. So not only do you loose out on they pay for that item, you also do not get it back to try and re sell and recoup some money.
    If Wayfair wasn't one of our largest selling platforms I would drop them in a heartbeat. And their customer service for the seller is a joke. They take forever to return emails and then they do, they normally need more info, tell you to email another contact or some other nonsense that leaves you frustrated and wondering if its even worth the time to bother.

  10. Avatar for Shruti Tiwari

    My skus are currently integrated with Solid Commerce. I'd like information on becoming a seller on Wayfair.

    We are the e-Commerce division of Cathey's Sewing & Vacuum in Tucson, AZ (SewingnMore):

    Including our site, we currently sell on Amazon, eBay, Walmart, Overstock and Newegg.

    Thank you for your time and consideration,

    Roger Ayers
    e-Commerce Manager

    • Hi Roger, thank you for dropping by.

      You can get started with selling on Wayfair directly by registering on

      Once applied, you will be contacted via Wayfair within a week. Also, selling on Wayfair requires a warehouse. So if you have a warehouse of your own, you can easily start selling upon getting approved. Once a order is received on Wayfair and is confirmed, the merchant (supplier) is asked to ship the goods directly to the customer.

      Hope it helps.

      Thank you,

    • Hello Jack, thanks for your interest. Somebody from the team will be contacting you shortly or please drop a mail at

  11. Avatar for Shruti Tiwari



    • Hi Vikesh, yes you can sell on Wayfair from India as well.

      Please find the registration link to onboard
      You can also check the pricing and other related things from here the url below

      Hope it helps. Thanks,

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