How to Sell POD on Etsy: The Ultimate Guide to selling printables on Etsy
How to Sell POD on Etsy: The Ultimate Guide 2024

How to Sell POD on Etsy: The Ultimate Guide 2024


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Print on Demand (POD) is undoubtedly one of the most demanded product categories these days. Selling the basic products has now been massively replaced with the trend of selling personalised products where online sellers leverage to print designs on the products of choice and sell. But to harness the real benefits of selling POD products it becomes important for sellers to look at the full picture. Whether you are an entrepreneur or an artist, you have to be creative to deal with custom products & customer’s expectations while Selling Printables on Etsy. 

Before diving deep, let’s first understand the relationship between Etsy & POD.

A Brief into Etsy POD

The POD business first kick-started on Etsy in 2013, and since then it has been growing every day. As per the Etsy Quarter 3rd result of 2023, Etsy serves around 92 million active buyers out of which 20% have been purchasing customized or personalized products from this creative platform.

If you are one of those enthusiasts, Etsy is a platform for your creativity and innovation. In recent years, Etsy has served as a perfect platform for many POD businesses to flourish. The platform is quite convenient for selling personalized designs, gags, graphics, and creative content on various items like mugs, t-shirts, bags, etc. Keeping in mind that, it should be unique and should showcase your own idea.

To understand how to sell POD on Etsy, it’s very important to first learn what POD products and POD service providers are permissible on Etsy.  

What types of Custom Products are sold on Etsy?

Since Etsy enables you to have a creative business store of customized products, You can simply connect with any POD service provider and sell on the marketplace. Companies such as Printful, Printify, Shine on, are some examples of service providers. Such companies will help you to make a successful POD business, by selling what buyers demand.

What Does Report Says-

As per various reports and surveys taken at every festival and occasion, buyers seek customized products on Etsy. Being a seller, you should know what printables sell best on Etsy.

For example, emoji printed Mugs; Quotation framed, Quotes and messages printed on T-shirts, or handmade portraits in paintings.

Talking of special occasions, there is always an extreme demand for customized jewellery and mom-kid paintings during Mother’s Day. On the other hand, for Teacher’s Day, buyers look for customized mugs with related quotations, such as my favourite teacher or my best teacher, etc. On Valentine’s Day, couples usually search for a couple of T-shirts or cushions with their photo or name printed on them. You can make and sell various products, or you can even design and sell through POD companies.

Below is the example of POD product ideas for Earth Day:

etsy print on demand ideas to sell custom products

If you plan to have a POD store on Etsy, get some ideas from existing shops and implement your creativity into it. You must know that the Etsy community is always in support of new sellers to guide them to build the store, share unique product ideas, improve marketing, etc.

Now coming to our main topic discussion.  

How to sell POD on Etsy?

Like various other POD creative business owners, you can also prosper your Printables store with Etsy. Before you plan for a POD business, it is obvious to have an Etsy store first. Following are the basic steps to set up the POD shop on Etsy.

  1. Sign in to Your Etsy Store: Just go to and set up your store there. All you need to do is, hit the “sell on Etsy” button and register there. Do not forget to mention your shop preference in terms of language, country, and currency. This process will take you less than a minute.
  2. Name your Shop: If you are going to open a POD shop on Etsy, you should be creative & keep SEO in mind while deciding on a Shop Name. You can keep the store’s name which can explain your products in the shop.
  3. Stock Up Your Store: You must add at least 1 item to your Etsy store to complete the setup process. You can upload any related picture from Google and can delete it later. You can name your products with some search-friendly keywords. If you will use the customized product services, mention them in the “About the Listing” section.
  4. Fees and payments: Listing for 1 item will cost you $0.20 every time you list on Etsy, this will go on for 4 months and has to be renewed after that. Find the fees and payment structure in detail here.
  5. Create an Account On Any POD Service Provider: If you want to sell customized products through some POD service providers, you need to have an account with them. Create an account and link it with your Etsy store. 

What happens after you link both Accounts?

Once you link both accounts, the steps of managing both will become very simple and easy for you. You have to list some sample products and designs that you are offering on your Etsy store. Mention the pricing with an SEO-friendly product description and the quantity you have in stock. When a buyer makes a purchase on your Etsy store, the order details will be sent (notified) to the POD Providers. The POD company will print the selected design onto a product purchased, later dispatch and deliver it to the buyer.

Etsy POD customised store ideas

What If You Don’t Require POD Service Providers to Sell on Etsy?

Well, You can skip these POD service providers if you manufacture customized products on your own, or maybe you have a skilled manufacturing unit for the same. Products such as Soap, scented candles, chocolates, cookies, paintings, art novels, and much more. If you are an artist yourself or know how to make these products you can simply sell them on Etsy. In fact, this is a more ideal situation as Etsy prefers to promote creative business owners.

Moving on to another topic that might interest you.

For a Shopify-based seller, we have a special treat.

How can Shopify Sellers Sell POD on Etsy?

There are numerous marketplaces in the market, but Etsy has developed more trust among sellers who have expanded their small businesses on multi-channel platforms. If you have a Shopify based store, then running an Etsy store for POD Products simultaneously is not rocket science.

#1 Etsy App - Sell POD on Etsy Marketplace with Shopify

To sell customized products, you must have linked your store with any of the Print On Demand companies. Since you have to sell through Etsy to cater to more buyers, you just need to connect your Shopify store with the Etsy store for seamless operations. The linking can be done through Integration solutions such as CedCommerce ‑ Etsy Integration. After that, you will witness the listings you have already made on your Shopify store reflecting on the Etsy store too.

How Does The App Helps?

The App helps in the process of managing orders easily. Get brief guidance on how to fulfil an order after the purchase. Follow the stepwise and learn briefly about ‘Shopify- Etsy Print on Demand’ order management.

  1. When a buyer makes a purchase on Etsy, the details can also be tracked on your Shopify store linked with it.
  2. Since Your account with the POD service is linked with the Shopify store, the order details will be fetched by the POD provider too.
  3. The next step is order fulfilment. The POD service provider will create, pack and deliver the order to the buyer.
  4. From Order making to dispatching, every tracking detail gets reflected on the POD account, Shopify store, and Etsy store respectively.
  5. The automation will make the process of selling easily handled for you and allow you to enjoy the profit with fewer efforts. 

How Benefiting it is to have a POD business on Shopify and Etsy?

Until now, you have been selling through your Shopify store, which might not gather much traffic. Taking it the multi-channel way is the best decision you can make. This decision gives you global exposure resulting in more reach. You can brand your Shopify store through Etsy. Having an Etsy store also gives you the privilege to play with the pricing, which can differ from your Shopify store. You can sell with more profit margin than your store.

Benefits of having a POD business on Etsy


Is it a great idea to launch an Etsy POD during an event?

Events and Occasions bring the opportunity to fetch many buyers. Events such as Father’s Day, Mother’s Day, Valentines Week creates a massive surge in consumer interest and purchasing behaviour for tailor-made product. As a seller, you just need to get your stores and listings ready. Event-centric POD products are the first preferences for buyers. Like many, you can even have two stores in sync and flourish your POD business.


You don’t need to wait for events to begin an Etsy print on demand business. ‘Anytime is the Best Time’ to begin something that benefits you. If you have not opened or linked a store on Etsy, you have an opportunity now. Get free expert advice and a cost-efficient license to begin selling worldwide.

So what are you waiting for?

  1. Avatar for Mohsin

    Nice article! I personally like Print on demand! So, yeah I did find this article helpful. I also like printful for automating POD. What are your thoughts on Dropshipping POD?

    • Hello Jane,
      Thank you for taking the time to read this blog and appreciating it. Running a POD business is really very creative and much in demand on e-commerce platforms. Dropshipping POD is another great idea to flourish your business effortlessly making more profits. There are various POD service providers that could help to grow this process rapidly. If you are having your POD business or planning to have it you can even contact to get the more detailed information regarding POD business and dropshipping.

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