A complete tipsheet for WooCommerce Product Feed Management.
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Changing dynamics of the eCommerce sector requires selling and establishing your brand on various different eCommerce platforms, simultaneously. This approach of ‘Multi-Channel Selling’ is an indisputable path to bring in more conversions for your online business. And one way to achieve success is through – Product Feed Management for your WooCommerce Store.
Though it’s a terrific approach to expand your consumer base, selling through several channels can be a time-consuming procedure. Integration of more than one eCommerce channel and controlling them on a centralized platform is one of the most efficient ways. As a result, you’ll be able to sync your WooCommerce store’s products with Amazon, eBay, Google Merchant Center, and so on.
The following article will help you understand the basic need for product feed optimization of your WooCommerce store and different platforms where you can showcase your product catalog to a wider audience.
Why you need ‘Product feed management of WooCommerce store’?
A product feed can assist you in integrating your products into various retail channels and advertising platforms. In reality, it’s just a file containing your products in a format that allows marketplaces and search engines to list them according to their standards. You’ll have to put in a lot of extra effort if you don’t have a product feed to get your products featured on another channel.
A product feed eliminates all of the accompanying headaches and allows you to sync your products instantaneously. You will also be able to update the items immediately and without any delays. With the feed management system, you can easily sync your product’s data on different channels, as already mentioned.
Now, since your product data is made available to several different platforms, any potential buyer on those platforms can easily locate your product line, simultaneously. The feed management tool, as a result, increases your brand’s visibility on the approached eCommerce platform all at once.
Relevant features for product feed management of WooCommerce store.
- For generating quality product data, you should be able to include accurate and comprehensive information in your feed. Users that have access to that data through different channels should be able to fully comprehend your products.
- The majority of marketplaces and product search platforms have their own product data guidelines. In fact, you’ll be able to include more relevant and specialized information in the product feed as a result of this.
- Changes made to your WooCommerce site should be reflected in other areas where your products are displayed. More significantly, this should take place quickly. Customers may quickly lose faith in your items if product information is inconsistent across channels.
- Your product feed should be able to meet all of the requirements of the channel you’re seeking to promote your products on. Furthermore, it should be adaptable enough to allow you to add new information to your products. The more features you may put per product, the better the product’s chances of being detected.
Amazon and eBay – The two eComm typhoons.
eBay, like Amazon, is a large traffic channel with a global reach. Let’s look at a few things to think about if you’re thinking of selling on Amazon and eBay.
Amazon- “Work hard. Have fun. Make history.”
The number of people on Amazon is staggering. In 2019, it made up 13.7 percent of the worldwide eCommerce retail market on its own. This translates to a massive 52.4 percent market share in the United States. In terms of raw traffic, Amazon received 2,507 million visits from both desktop and mobile devices in May 2020.
eBay- “Connecting Buyers and Sellers Globally.”
Around 167 million people use eBay on a monthly basis. Given eBay’s origins as an auction site, the purchasing culture there is centered on pricing. There are 1.7 billion listings. On eBay’s marketplace, $27.5 billion worth of products were bought and sold alongside 71% of the purchases are shipped free. With the data in our hands let’s dive in deep with the benefits of selling on the above-mentioned mega-stars of eCommerce.
eBay and Amazon are popular channels with a lot of users. As a result, when you put your products on these, the visibility of your products will automatically grow significantly. All of this exposure has the potential to translate into sales. According to numbers, advertising your products on Amazon only can help you raise your sales by up to 50%.
One of the pillars of a successful eCommerce business is acquiring new clients. This is something that Amazon can help you with fairly well. That’s because Amazon is a well-known marketplace where many individuals conduct product research. If you put your products on popular eCommerce channels, the chances of people finding them organically improve. If you only have your products posted on your WooCommerce store, this may not happen in the same way.
Customers have a wide range of interests. Because of the familiarity or trust aspect, many buyers will prefer to shop just through specific channels. This may be even more pronounced in a tremendously popular marketplace. As a result, advertising your products on multi-channels increases your chances of conversion among such clients.
Exceptional customer services.
Your eCommerce store’s success is also determined by the quality of your customer service. For example, when you sell on Amazon, you are also taking advantage of their excellent customer service. In fact, this may boost the likelihood of recurring purchases of your goods. Customers that buy from those platforms on a regular basis are more likely to buy from you if their first experience is positive.
Amazon and eBay have a large international footprint. As a result, it gives you a tremendous opportunity to tap into a number of overseas markets that would otherwise be difficult to access. Furthermore, when selling to international buyers, shipping problems are less of an issue.
It might be difficult to compete for search engine results when you have things posted on eBay. For instance, when you post your things on eBay, however, you will be utilizing their SEO rather than competing with them.
Auction listing on eBay.
When you have high-demand products and low stock, eBay has an auction listing option that you could find beneficial. In a nutshell, you’ll be able to take bids on your products and then sell them to the highest bidder.
Bank into a loyal customer base.
eBay and Amazon, have a devoted following of customers who prefer to shop there. When you offer your products on any of them, it will be easier for you to tap into this pool of clients.
Product sync on multiple retail channels with CedCommerce:
When selling on various channels, you’ll need to sync product data between them so that stock levels are updated in real-time. If a sale occurs on eBay or Amazon, the stock quantity on your WooCommerce site should reflect these transactions as well. More significantly, if you’re selling on numerous platforms, it’s best to retain your WooCommerce store as your core channel and the markets as secondary.
Good WooCommerce product feed management provided by CedCommerce ensures that your products are synchronized without causing any confusion for inventory managers. Serving a number of prolific brands CedCommerce is a well-known name among sellers. For full-fledged digital solutions and product catalog customization, reach out to our experts today on – Skype or WhatsApp!