Social Media Usage has affected the social fabric and consumer behavior, unlike any other technology. It has helped brands to connect, engage, educate and share their values with customers. Therefore, in this blog, some of the most popular social media tips will be discussed to help you engage with your audiences in a meaningful way.
Currently, there are over 2.5 billion social media users worldwide and the average usage per day is 135 minutes. This offer merchants a great opportunity to interact with their customers and tell their stories, promote their offering and attract both early and last-minute shoppers back with targeted campaigns.
Some of the great ways to engage and practical social media tips to your advantage are:
1. Sell through Social Media:
The Average Order Value (AOV) through social media has been $104.8. Facebook, Instagram, Youtube and, Pinterest are the leading social channel where buyers purchased directly from the post. Facebook allows you to open a shop, Instagram and Pinterest allow you to embed buy button and buyable pin to proceed to checkout.
2. Employ User-Generated Content in Social Campaigns:
As stated earlier emotions drive more purchases and contemporary marketing era revolves around telling stories. Here User Generated Content – Reviews, Photos, Product use videos, social media chatter and, live chat- gives you a great insight and enables you to create campaigns where this content is utilized.
“It gives face and voice to your brand and works as Mouth-of-word publicity for your brands”
3. Pre-Sales Opt-in Campaigns:
Incentivize your subscribers and followers to participate in the pre-sale activities. Offer gift cards and discount coupon and expedited shipping opportunities to subscribe to your offer relate alerts. Awarding them gifts on their birthday or free gift coupons helps you create a loyal audience who becomes your brand advocate.
4. Use Social Media with Twist-Time Bound Discount:
Running a campaign that is extremely time bound i.e. between a certain part of a day, or for two hours is extremely effective, the idea is to mix deep discounts with the sense of scarcity and urgency. Also, You can offer a free gift with each purchase made between a certain time interval.
Pro Tip: These time intervals should coincide with the time where online activity is minimum at your store.
a) Facebook Live: It is a great tool which you can use to tell stories about your brand, create a Facebook Live event and invite your followers to join and as award/incentive them to join or offer them surprise gifts it maximizes the conversion.
b) Add Social Cause: Adding social cause not only adds a positive dimension but it also helps you contribute and make difference. Giving a portion of sales to the cause also motivates your customers to be the part of your cause.
c) Gift Guides, Hashtags & Sales Teasers: Holidays are the best time to exchange gifts, retailers can create gifting guides like the certain item can be gifted to a certain person for certain occasion. This promotes the utility and usability of your brand.
Similarly, social media campaigns are dead without hashtags, now is the time to get down to find best hashtags.
If the aforementioned ideas are merged with upcoming sales teasers it can help you engage and communicate your values to your followers.
5. Influencer Marketing
The discussion of social media marketing is incomplete without the mention of Influencer. Influencer commands a great respect among their followers and influence buying decision.
Read: Why use Influencer Marketing for your Ecommerce Business
Wait! One more thing!
For the ultimate solution on the best way to excel on Walmart Marketplace this holiday season, check out our eBook: Step By Step Guide To Selling On Walmart Marketplace. Look for regions of improvement yourselves, or let us help. Reach us with your query at apps@cedcommerce.com
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