Prime Big Deal Days Returns in October: Boost Sales Pre-Holiday Season

Amazon has just announced the return of its October Prime Day event, dubbed Prime Big Deal Days. The sale kicks off on Tuesday, October 8 at 12:01 a.m. PT / 3:01 a.m. ET and runs through October 9 at midnight, offering exclusive discounts for Prime members across a wide range of product categories.

Following the success of Prime Day in July, which was a record-breaking event for Amazon, the eCommerce giant is poised for another major sales period. The July event generated an impressive $14.2 billion in sales, reflecting an 11% increase compared to the previous year. Notably, third-party sellers also experienced significant growth, with their sales outpacing even Amazon’s retail business. 

Amazon highlighted the magnitude of this achievement recently by saying, “The first day of Prime Day was the single largest sales day ever on Amazon, helping make this the biggest Prime Day event ever.”

Prime Big Deal Days Checklist for Sellers

As sellers prepare for Prime Big Deal Days on 8-9th October, CedCommerce offers a checklist to help them get ready:

1. Analyze July Prime Day Performance: Start by identifying top-selling products, customer behavior trends, and areas for improvement.
2. Optimize Product Listings: Focus on enhancing keyword targeting, updating product images, and refining product descriptions for A+ Content.
3. Manage Inventory: Anticipate demand, replenish stock accordingly, and keep a close eye on FBA capacity for Prime Big Deal Days.
4. Leverage Marketing and Advertising: Plan targeted campaigns, optimize Amazon ads, and actively engage with customers.
5. Offer Competitive Pricing: Research competitor pricing strategies and consider creating attractive bundled deals.
6. Run Sponsored Brand Ads Redirecting to D2C sites: Sponsored brand ads can direct customers to sellers’ Buy with Prime-integrated D2C websites integrated. This strategy helps overcome buyer paralysis during Prime Big Deal Days by limiting options and letting customers purchase directly from the seller’s website.

If sellers offer the same pricing as on Amazon, buyers can confidently purchase off Amazon with Buy with Prime, enjoying the same benefits.

These strategies can help sellers capitalize on the second Prime Day event, maximizing their sales potential.

Source: https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-rcna168240