Nearly 4.66 billion people are on the world wide web representing more or less 59.5 % of the entire global population. With people spending more time on the internet, it has become a common place for conducting searches, social media updates, online shopping, and whatnot! And now since the internet is inevitable in our day-to-day life, online sellers have the chance to catch the eyes of thousands of potential buyers with WooCommerce marketing strategies.
First thing to remember is that presenting your business on all digital fronts is where ‘Digital Marketing’ comes into the picture. For this purpose, digital marketing is an important component of your company’s success since allowing you to establish an authoritative online presence. Going by the data, 89 percent of marketers believe that techniques such as search engine optimization (SEO) are effective. Pay-per-click (PPC) advertising, for example, can improve brand recognition by as much as 80%.
The article presents the different ways to invest in WooCommerce marketing strategies. Let’s hop in with the following:
Niche Marketing strategy.
In any event, the niche marketing strategy focuses on a small section of the market. At first, marketers typically identify niches by segmenting a market into sub-segments or establishing a group whose requirements aren’t being met by current marketers. Secondly, The specific demands and preferences of the market’s constituents can be refined or divided in almost any market. At length, a niche can be defined in a variety of ways, including:
-
- Cost (e.g. luxury, moderate, discount)
- Statistics on people (gender, age, income level, education level)
- Qualitative level (premium, handmade, economical)
- Personality types (values, interests, attitudes)
- Locations (residents of a certain country, city, or even neighborhood)
Given that, focusing on a niche is a strategic business strategy that allows you to provide better service to a specific customer base than competitors that target a bigger market.
It’s crucial for both new and experienced eCommerce entrepreneurs looking for niche marketing and a line of products to sell- first you need to get a broader understanding of the market followed by further classification in the market itself. Your niche will be a subset of that market, and it will aid in the definition of everything from:
-
- The product features you choose should cater to the needs of your target market.
- The range of prices for your products.
- The standard of production.
- Your brand/positioning.
- Your company’s marketing approach
Given these, understanding your niche’s distinct marketing needs allows you to speak directly to the potential buyers—you’ll have a better chance of grabbing a buyer’s attention and winning their business if you make it clear that your product is tailored to them.
SEO Marketing.
SEO is made up of a variety of components, and understanding what they are and how they work is crucial for any marketing strategy. In a nutshell, SEO is important because it increases the visibility of your website, which means more visitors and the opportunity to convert visitors into customers. From time to time, It’s also a great way to raise brand recognition, develop relationships with customers, and establish your brand authority. Important to realize that the higher you rank on a search engine result page (SERP), the more likely potential customers will see you and visit your website. Consider the following factors to increase your store’s SERP:
-
- A Secure and Accessible Website.
- Page Speed (Including Mobile Page Speed).
- Mobile Friendliness.
- Domain Age, URL, and Authority.
- Optimized Content.
- Technical SEO.
- User Experience.
- Links (Inbound links, Outbound links, Internal links).
- Social Signals.
Content Marketing.
With 60% of marketers creating at least one piece of content, each day, content marketing is 62% less expensive than traditional marketing and creates around three times the number of leads. Significantly, Content marketing is a marketing strategy that recognizes and accepts the fact that most customers can now tune out the “noise” of marketing messages they are bombarded with on a daily basis. Analogous to other strategies, It’s a strategy that entails developing and curating original, relevant content that your customers will find useful and valuable. It’s the skill of communicating with potential clients without selling to them directly.
All in all, instead of simply marketing your services and products, you are providing prospective clients with information that can teach them something. Consequently, the following crucial points should be taken care of while opting for a content marketing strategy:
-
- Use SMART (Specific, Measurable, Attainable, Relevant, and time-bound) methodology to set your goals.
- Define your KPIs (Key Performance Indicators).
- Know your audience.
- Prepare relevant topics.
- Test for various content types.
- Construct a content distribution funnel.
- Measure, improve and repeat.
Marketing Automation.
Digital marketing automation is software that automates marketing campaign actions including emails, social media, blog posts, web pages, and other tasks, making them easier and less time-consuming. As a result, marketing automation software allows for the creation of strategic and creative programs that provide results. In particular, marketers may also use marketing automation to develop personalized, cross-channel journeys that provide a consistent, linked consumer experience. In a similar fashion, one of its main goals is to give the right material to the right customers at the right moment, hence building confidence in the brand with:
-
- Pricing Plans.
- Workflow construction.
- Integration with a CRM (Customer relationship management) tool.
- List building.
- Social media and search marketing.
Email Marketing.
Email marketing is unrivaled in terms of importance when compared to other digital marketing tactics. In long run, It’s a powerful tool that businesses may use, from business-to-business to business-to-consumer (B2C). As there are over 4 billion daily email users, 78% of marketers have seen a significant increase in email engagement over the last 12 months. You can utilize email marketing to acquire and nurture leads, lower churn rates, and increase repeat purchases, depending on your specific goals. Thus, email has long been a key component of marketing campaigns, if not the cornerstone, outperforming social media and other platforms with:
-
- Reaching customers in real-time.
- Affordable with targeted goals.
- Helps in spreading brand awareness.
- Easily measurable.
Theme Marketing.
All of your platforms need to have the same theme. A blog, email, Facebook, Twitter, and other platforms are examples of these platforms. Considering those themes and the content that falls under them will assist you in determining the most appropriate platforms to publish the content on. So you’ve mapped out essential topics, content ideas, and both across your channels. Spread that out across days, weeks, months, and you’ve got yourself a content strategy. Unquestionably, these things will be a lot easier if you use the above mention method.
Other marketing tools for your WooCommerce store.
Whether your online retail shop is just getting started or has a sizable customer base is important. Additionally, It’s critical to keep up with the latest ecommerce marketing trends and tactics. On the account of building and establishing an ecommerce website is a significant accomplishment for your company. As a result, investing in a good website structure and ecommerce marketing plan is critical with these additional WooCommerce marketing strategies.
-
- Business reviews and ratings.
- Expanding social media marketing.
- Offers, rewards, and coupons.
- Regular optimization of your eCommerce site.
- Invest in building a dedicated app.
CedCommerce Services.
CedCommerce takes pride in serving many prolific brands and online retailers to establish, optimize, empower and navigate their toughest ecommerce challenges. Combining digital functionalities with e-comm on a global scale, CedCommerce works at dispensing business models with best-in-class services and high-performing marketplace solutions. Experience full-fledged digital solutions – from store setup to product feed management and optimization aligned with 24/5 expert support setup. Feel free to reach out to us on – Skype or WhatsApp! TODAY!