About the Guide
An enterprise marketplace platform has become an essential priority for brands and retailers to capitalize on the expanding eCommerce. Furthermore, the potential of enterprise marketplaces has been proven many times over. The pandemic propelled brick-and-mortar businesses to explore and expand into the digital space, making enterprise marketplaces grow at twice the rate of overall eCommerce in 2020. It indicates that those who adopt the enterprise marketplace models enjoy flexibility, agility, resilience during disruptions, sustainable growth, and more. However, for businesses that have yet to adopt the business model, the transition into an eCommerce ecosystem might be a leap of faith. Thus, we bring you this enterprise marketplace guide. But before we get into the contents of this guide, here’s a quick walkthrough of how enterprise marketplaces work.
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How does it work?
Gartner defines an enterprise marketplace platform as multi-faceted online platform organizations create to enable third-party sellers to enrich their offerings and stimulate growth. The enterprise marketplace is a relatively new business model in which organizations change their ways of doing business.
Moreover, an enterprise marketplace platform creates broader ecosystems, develops new functionalities, and generates new sources of revenue. Gartner also names it as one of the six digital commerce business models in – Scaling Digital Commerce Into a Digital Platform Business.
Furthermore, enterprise marketplaces are a subset of online marketplaces that have originally operated in a physical mode but ventured into exploring opportunities to go digital.
More importantly, an enterprise marketplace platform differs from traditional marketplaces like Amazon, eBay, etc., in the sense that the latter originated digitally to facilitate commerce transactions from the beginning. While enterprise marketplaces often sell their products along with third-party sellers comprising a bigger portion of the platform. Some of the most popular enterprise marketplace examples include Walmart, Target Plus, and Sears Marketplace.
The enterprise marketplace guide: A sneak peek
An enterprise marketplace’s strategic vision involves a series of key business decisions that will ensure that it launches successfully. Moreover, it involves delivering a compelling value proposition to well-defined market segments. In addition to launching a marketplace, a clear vision is critical to ensuring that more products, more sellers, and more buyers are set into motion.
With this enterprise marketplace guide, we explore what businesses must do to ensure their enterprise marketplace platform succeeds. Furthermore, this enterprise marketplace guide shall walk you through the strategic direction you must commit to setting up for success. More importantly, you’ll find best practices and key recommendations for small and large businesses alike.
Here’s everything you will find in the enterprise marketplace guide:
- Introduction to an enterprise marketplace platform & how it works
- Must-have key features for an enterprise marketplace
- Why you should start an enterprise marketplace
- Business and monetization models
- Benefits of an enterprise marketplace
- Prerequisites of starting an enterprise marketplace
- Latest trends and developments
Download this enterprise marketplace guide to unlock the full potential of your enterprise marketplace platform.